Authentic Brands Group

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Authentic Brands Group LLC
TypeLLC
Industry
Founded2010; 11 years ago (2010)
FounderJamie Salter
Headquarters1411 Broadway,
New York City, New York
,
United States[1]
Owner
Subsidiaries
Websiteauthenticbrandsgroup.com

Authentic Brands Group LLC (abbreviated ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchandise.[2] ABG owns more than 50 consumer brands,[3] as well as the likeness rights and/or estates to a number of celebrities, including Muhammad Ali, Elvis Presley, Shaquille O'Neal, and Marilyn Monroe. Authentic Brands Group has had recent discrimination lawsuits filed against the company by former employees.[4][5]

History[]

The company was founded in 2010 by Jamie Salter, after he stepped down from his role as CEO of Hilco Consumer Capital—a company that was involved in the restructuring of struggling consumer brands (such as Bombay Company and Polaroid Corporation).[6] Salter invested US$250 million in the new venture, and the majority of the equity was sold to Leonard Green & Partners.[6] Two of ABG's first major purchases were the clothing brands Silver Star and Tapout.[6] In January 2011, Authentic Brands Group acquired rights to the likeness of Marilyn Monroe.[6][7][8]

On October 7, 2013, Authentic Brands Group announced the purchase of Juicy Couture from Fifth & Pacific for US$195 million.[9] The following month, ABG acquired the estate of Muhammad Ali, and CORE Media Group's 85% stake in Elvis Presley Enterprises (which includes the estate of Elvis Presley, likeness rights, and music publishing assets).[10][11][12][13]

In December 2015, basketball player Shaquille O'Neal signed with ABG to manage his likeness and marketing rights.[14] In September 2016, Julius Erving also sold his name and licensing rights to ABG,[15] and Aéropostale was purchased out of bankruptcy by a consortium that included ABG and other investors.[16][17]

In March 2017, ABG became the controlling partner of Greg Norman's consumer products business.[18]

In March 2018, ABG announced that they would acquire Nautica from VF Corporation.[19] On June 10, 2018, ABG announced that it was the winning bidder for the intellectual property of Nine West Holdings.[20] The acquisition was completed on July 3, 2018.[21] On October 10, 2018, ABG announced that it had entered into an agreement to purchase a majority stake in the intellectual property of the Camuto Group's proprietary brands in partnership with DSW Inc.[22]

On May 27, 2019, ABG announced its acquisition of sports magazine Sports Illustrated from Meredith Corporation for US$110 million.[23] The company stated it planned to leverage its trademarks and other non-core assets in new ventures. Meredith will continue to publish the Sports Illustrated magazine and digital properties under license for at least two years.[24] On June 18, 2019, it was announced that rights to publish the Sports Illustrated editorial operations would be licensed to The Maven under a 10-year deal, with Ross Levinsohn as CEO.[25] In August 2019, BlackRock became the largest shareholder in Authentic Brands.[26]

In May 2020, Authentic Brands Group and David Glasser’s 101 Studios formed a joint venture, Sports Illustrated Studios, for feature film and television projects. The joint venture would have a slate of several TV series and films per year. The first announced project was the Covers two-hour docuseries based on the magazine's cover stories.[27]

On August 12, 2020, it was announced that Brooks Brothers was sold to Authentic Brands Group and Simon Property Group, the biggest mall operator in the United States. The new owners committed to continue to operate at least 125 Brooks Brothers retail locations, worldwide (down from 424 global locations before the COVID-19 pandemic).[28]

On June 23, 2021, it was announced that ABG would acquire the Izod, Van Heusen, Arrow, and Geoffrey Beene brands from PVH.[29]

On July 6, 2021, Authentic Brands Group filed for an estimated US$1.5 billion initial public offering.[30] [31]

On August 12, 2021, it was announced that Authentic Brands Group would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion, in a deal expected to close in the first quarter of 2022.[32] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in Authentic in a deal that closed in November 2021.[33]

Portfolio[]

Name Notability Year
acquired 		Ref.
1 State Fashion and luxury 2018
Above the Rim Athletic wear 2014 [34]
Aéropostale Clothing retailer 2016 [35]
Airwalk Athletic wear 2014 [34]
Arrow Clothing brand 2021 [29]
Muhammad Ali[a] Boxer 2013
Bandolino Fashion and luxury 2018
Barneys New York Luxury department store 2019
Brooks Brothers[b] Clothing retailer 2020
Chaus Fashion and luxury 2018
Corso Como Fashion and luxury 2018
Drexel Home 2018
Eddie Bauer Outdoor Apparel 2021
Enzo Angiolini Fashion and luxury 2018
Julius Erving[a] Basketball player 2016 [36]
First Semester Fashion and luxury 2018
Forever 21 Fast fashion retailer 2020 [37]
Frederick's of Hollywood Lingerie retailer 2015 [38]
Frye Fashion and luxury 2017 [39]
Geoffrey Beene Fashion label 2021 [29]
Greg Norman Shark Athletic wear 2017
Hart Schaffner Marx Menswear manufacturer 2012 [40]
Henredon Home 2018
Hervé Leger Paris Fashion and luxury 2017 [41]
Hickey Freeman Suit manufacturer 2012 [40]
Hind Athletic wear 2014 [34]
Izod Clothing brand 2021 [29]
Jimmy'Z Fashion and luxury 2016
Jones New York Fashion and luxury 2015 [42]
Judith Leiber[a] Fashion label 2013 [43]
Juicy Couture Clothing brand 2013 [44]
Louise et Cie Fashion and luxury 2018
Lucky Brand Jeans Denim company 2020
Misook Fashion and luxury 2012 [40]
Monarchy Fashion and luxury 2012
Marilyn Monroe[a] Actress 2010
Nautica Clothing brand 2018 [45]
Neil Lane Fashion and luxury 2017 [46]
Nine West Fashion retailer 2018 [47]
Greg Norman[a] Golfer 2017 [48]
Shaquille O'Neal[a] Basketball player 2015 [49]
Palm Beach Fashion and luxury 2012
Elvis Presley[a] Singer 2013
Prince Sports Sporting goods manufacturer 2012 [50]
Reebok Athletic wear 2021 (pending) [32]
Sansabelt Fashion and luxury 2012
Silver Star Athletic wear 2010 [51]
Sole Play Fashion and luxury 2018
Sole Society Fashion and luxury 2018
Sportcraft Athletic wear 2012 [52]
Sports Illustrated Sports magazine 2019 [53]
Spyder Ski apparel manufacturer 2013 [54]
Sterling & Hunt Fashion and luxury 2012
Tapout Clothing brand 2010 [51]
Taryn Rose Fashion and luxury 2013 [43]
Thalía[a] Singer 2016 [55]
Thomasville Home 2018 [56]
Tretorn Fashion and luxury 2015 [57]
Van Heusen Clothing brand 2021 [29]
Vince Camuto Fashion label 2018 [58]
Adrienne Vittadini[a] Fashion and luxury 2013 [43]
Vision Street Wear Skateboard apparel and footwear 2014 [34]
Volcom Lifestyle brand 2019 [59]
Zooey Fashion and luxury 2012

Notes[]

  1. ^ a b c d e f g h i Indicates personal brand
  2. ^ Co-owned by Simon Property Group

References[]

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  4. ^ "Falcaro v. Authentic Brands Group LLC (1:20-cv-10768), New York Southern District Court". www.pacermonitor.com. Retrieved 2021-09-14.
  5. ^ "Docket for Byun v. Authentic Brands Group LLC, 1:20-cv-05320 - CourtListener.com". CourtListener. Retrieved 2021-09-14.
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  22. ^ Young, Vicki M. (2018-10-10). "Camuto Group to Be Acquired by ABG, DSW for $375 Million". WWD. Archived from the original on 2018-10-15. Retrieved 2018-10-15.
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  32. ^ a b "Adidas ends Reebok era with $2.5 bln sale to Authentic Brands". Reuters. Retrieved August 12, 2021.
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  36. ^ "Authentic Brands Partners With Julius Erving to Own and Manage the Dr. J Brand". wwd.com. 27 September 2016. Archived from the original on 2019-08-04. Retrieved 2019-11-22.
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  41. ^ "Authentic Brands Group acquires Hervé Léger from Marquee Brands". us.fashionnetwork.com. Archived from the original on 2018-08-11. Retrieved 2019-11-22.
  42. ^ "Authentic Brands Group Acquires Jones New York". apparelnews.net. Archived from the original on 2016-10-12. Retrieved 2019-11-22.
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  55. ^ "Thalía Teams With Authentic Brands Group for Strategic Partnership". wwd.com. 28 September 2016. Archived from the original on 2019-08-04. Retrieved 2019-11-22.
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  59. ^ "Authentic Brands Group Is Betting On the Skate Market With Volcom". footwearnews.com. 2 April 2019. Archived from the original on 2019-08-04. Retrieved 2019-11-22.

External links[]

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