Barbie Shanghai
Headquarters | 550 Huai Hai Middle Road, Shanghai, China |
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Barbie Shanghai was the first Mattel Barbie flagship store in the world.[1] Located in Shanghai, China,[2] this 35,000-square-foot (3,300 m2) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.[citation needed] It ceased activities in March 2011.[3]
Construction[]
Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture led the design including the exterior, interior, fixtures and furnishings.
Services[]
This section does not cite any sources. (February 2019) |
Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef . The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.
References[]
- ^ Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC.[dead link]
- ^ Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times.
- ^ "Mattel shuts flagship Shanghai Barbie concept store". BBC. March 7, 2011.
External links[]
- Lim, Louisa (March 6, 2009). "Mattel Hopes Shanghai Is A Barbie World". NPR.
- Liu, Ling Woo (January 29, 2009). "Botox for Barbie". Time. Archived from the original on February 2, 2009.
- Fong, Mei (January 13, 2009). "Mattel banking on Shanghai for Barbie future". The Wall Street Journal.
- Branigan, Tania (January 9, 2009). "Barbie at 50: the blonde ambition beneath the hard exterior". The Guardian.
- Zhang, Michelle (January 1, 2009). "Barbie store for living dolls". Shanghai Daily.
- Casey, Nicholas (December 24, 2008). "Building an Edgier Barbie to Revive Franchise Sales". The Wall Street Journal.
Coordinates: 31°13′15″N 121°28′06″E / 31.22089°N 121.4684°E
- Barbie
- Buildings and structures in Shanghai
- Companies based in Shanghai
- Defunct retail companies of China
- Mattel
- Retail companies disestablished in 2011
- Retail companies established in 2009
- Chinese companies disestablished in 2011
- Chinese companies established in 2009