An old Dutch pack of Belinda cigarettes, with a Dutch text warning at the bottom of the pack
Belinda was founded in the 1940s and quickly gained popularity in the Netherlands, especially amongst females (as it was targeted towards them) and the wealthy. It was one of the most known and popular cigarette brands in the Netherlands, along with Caballero. During the period of 1946 until 1996, posters made by the Dutch artist [nl] were put on Dutch railway stations featuring the "Belinda Cigarette Girl" ("Sigarettenmeisje van Belinda" in Dutch), along with other known brands at the time like Droste cocoa, the Hulshof purse company and the "Zwarte Beertjes" ("Black Bears") adverts of Dutch artist, illustrator and graphic designer Dick Bruna.[5][6][7] Belinda ads were also featured in the Dutch magazine Margriet (magazine).[8][9]
Over time however, the popularity of Belinda started to decrease after tobacco advertising in the Netherlands was banned completely in 2003[10] and because of increasing taxes on cigarettes,[11] pushing Dutch smokers to buy cheaper (foreign) brands such as Elixyr and Look Out. However, it is still one of the most known Dutch cigarette brands, and is still being sold in gas stations, supermarkets and tobacco shops in the Netherlands along with brands like Marlboro, Camel and Lucky Strike.
Products[]
Belinda Super Kings (hard pack)
Belinda Super Kings (soft pack)
Belinda Super Kings Menthol (hard pack)
Belinds Super Kings Menthol (soft pack)
Below are all the current brands of Belinda cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.
