Cutters Choice

Cutters Choice

Product type	Hand-roling tobacco
Owner	British American Tobacco
Produced by	British American Tobacco
Country	Netherlands

Cutters Choice is a fine-cut hand-roling tobacco manufactured in the Netherlands by British American Tobacco. It is sold in 30g and 50g^[1] pouches. However, prior to 20 May 2017 when the sale of smaller quantities of tobacco was outlawed, it used to be sold in 10g, 12.5g, 25g & 50g pouches; it also used to be available in 50g tins as well as 100g pouches which were both discontinued in 2017.

Overview[]

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The EU Tobacco Products Directive which took effect on 1 July 2017 removed all branding, description and attractive colourisation from tobacco products, leaving only government health warnings, disturbing pictures of tobacco-related illnesses, and only the manufacturer's name and brand is allowed to distinguish one pouch from another. The use of tobacco strength indicators with words such as 'light' or 'smooth' was also outlawed leaving the industry to use somewhat subliminal brand names for their products. In Cutter's Choice case, their 'smooth' blend became 'extra fine'.

Cutters Choice is a blend of gold and bronze Virginia tobacco and has mild, smooth and favourful qualities. Cutters Choice is mainly smoked in the United Kingdom and Ireland and its popularity is attributed to its mid-range pricing strategy.

The 'extra fine' blend is simply cut slightly finer than the original but it has a noticeably harsher flavour.

30g and 50g pouches available in United Kingdom include a pack of chlorine-free cigarette papers.

References[]

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