Boombayah

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"Boombayah"
Blackpink Boombayah - logo.png
Single by Blackpink
from the album Square One
ReleasedAugust 8, 2016 (2016-08-08)
GenreEDM[1]
Length4:00
LabelYG
Composer(s)
Producer(s)
  • Teddy Park
Blackpink singles chronology
"Whistle"
(2016) 		"Boombayah"
(2016) 		"Playing with Fire"
(2016)
Audio sample
Menu
0:00
  • file
  • help
Music video
"Boombayah" on YouTube

"Boombayah" (Korean: 붐바야; RR: Bumbaya) is a song by South Korean girl group Blackpink. It was released coupled with "Whistle" in the group's digital debut single album titled Square One, on August 8, 2016 by YG Entertainment. "Boombayah" peaked at number 7 in South Korea and topped the Billboard World Digital Song Sales chart in the first week of sales. On October 13, 2020, "Boombayah" became the first K-pop debut music video to surpass 1 billion views on YouTube.[2]

Background and release[]

"Boombayah" was released on August 8, 2016 at 8 p.m. KST (UTC+09:00) as a digital single titled Square One, coupled with "Whistle", through various digital music portals in South Korea.[3][4]

Reception[]

The song received generally positive reviews form music critics. Jeff Benjamin of Billboard K-Town said that Blackpink "embraces the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, Big Bang and 2NE1, with the song's "booming" and "exotic beats".[5]

Commercially, "Boombayah" debuted at number 7 on the South Korean Gaon Digital Chart, selling 88,215 digital units and garnering 1,866,737 streams in the country.[6][7][8] In the United States, "Boombayah" topped the Billboard World Digital Song Sales chart for the week of August 27, 2016.[9][10] The following week, "Whistle" descended to number 3 on the chart.[11]

As of April 2019, the track had reached 12.7 million streams in the United Kingdom.[12]

Music video and promotion[]

The music video for "Boombayah" was directed by Seo Hyun-seung,[13] who had previously directed the music videos for "I Am the Best" by 2NE1 and "Fantastic Baby" by Big Bang. The video was released on Blackpink's official YouTube channel on August 8, 2016.[14][15] As of October 2020, the video has surpassed 1 billion views.[16]

Blackpink promoted "Boombayah" at their debut stage on SBS's Inkigayo on August 14, 2016.[17][18] They subsequently promoted the song for the two following weeks on Inkigayo,[19][20] and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017.[21]

Usage in media[]

The song was featured in the Netflix television series Wu Assassins during a fight scene in "Drunken Watermelon", the first episode of the first season.[22]

Credits and personnel[]

Credits adapted from Melon.[23]

Chart performance[]

Certifications[]

Streaming certification for Boombayah
Region Certification Certified units/sales
Japan (RIAJ)[29] Silver 30,000,000dagger

dagger Streaming-only figures based on certification alone.

Release history[]

Release dates and formats for "Boombayah"
Region Date Format Label Ref.
Various August 8, 2016
  • YG Entertainment
 [23]

References[]

  1. ^ "A Beginner's Guide To K-Pop Queens BLACKPINK". Idolator. August 3, 2017. Retrieved May 1, 2019.
  2. ^ "BLACKPINK's "BOOMBAYAH" Becomes 1st Kpop Debut Video To Surpass 800 Million Views". AsianChingu. February 24, 2020. Retrieved June 29, 2020.
  3. ^ "앨범 정보>멜론". www.melon.com. Retrieved August 18, 2016.
  4. ^ "Square One – Single by BLACKPINK on Apple Music". iTunes. Retrieved August 18, 2016.
  5. ^ Benjamin, Jeff (August 16, 2016). "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Billboard. Retrieved August 16, 2016.
  6. ^ Jump up to: a b "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved August 18, 2016.
  7. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved August 18, 2016.
  8. ^ "��내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on September 13, 2016. Retrieved August 18, 2016.
  9. ^ "World Digital Songs : Aug 27, 2016 | Billboard Chart Archive". Billboard. Archived from the original on August 23, 2016. Retrieved August 18, 2016.
  10. ^ "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Retrieved August 18, 2016.
  11. ^ "World Digital Songs : Sep 03, 2016 | Billboard Chart Archive". Billboard. Archived from the original on April 2, 2019. Retrieved August 25, 2016.
  12. ^ Copsey, Rob (April 9, 2019). "Blackpink's most streamed songs on the Official Chart". Official Charts Company. Retrieved June 28, 2021.
  13. ^ Chu, Yanchingsally (August 5, 2016). "Blackpink Discloses the Teaser Image of its First Song 'Boombayah'". BNT News.
  14. ^ BLACKPINK (August 8, 2016), BLACKPINK – '휘파람'(WHISTLE) M/V, retrieved August 19, 2016
  15. ^ BLACKPINK (August 8, 2016), BLACKPINK – '붐바야'(BOOMBAYAH) M/V, retrieved August 19, 2016
  16. ^ 박보람 (April 20, 2020). "BLACKPINK becomes only K-pop artists with 3 songs topping 800 mln YouTube views". Yonhap News Agency. Retrieved June 20, 2020.
  17. ^ "BLACKPINK – '휘파람'(WHISTLE) 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  18. ^ "BLACKPINK – '붐바야(BOOMBAYAH)' 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  19. ^ "BLACKPINK - '붐바야(BOOMBAYAH)' 0821 SBS Inkigayo : '휘파람(WHISTLE)' NO.1 OF THE WEEK". August 21, 2016. Retrieved May 5, 2017.
  20. ^ "BLACKPINK - '붐바야(BOOMBAYAH)' 0828 SBS Inkigayo". August 28, 2016. Retrieved May 5, 2017.
  21. ^ "BLACKPINK - '불장난 (PLAYING WITH FIRE)' + '붐바야 (BOOMBAYAH)' in 2017 Seoul Music Awards". January 19, 2017. Retrieved May 5, 2017.
  22. ^ "Music from Wu Assassins". Tunefind. Retrieved February 13, 2021.
  23. ^ Jump up to: a b "붐바야 (Boombayah) - Melon". Melon (in Korean). Retrieved February 14, 2021.
  24. ^ "Blackpink: Boombayah" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved December 15, 2019.
  25. ^ "Lescharts.com – Blackpink – Boombayah" (in French). Les classement single. Retrieved November 18, 2016.
  26. ^ "Billboard Japan Hot 100 2017/08/28". Billboard Japan (in Japanese). Retrieved August 24, 2017.
  27. ^ "Chart Search "Blackpink"". Billboard. Retrieved November 18, 2016.[permanent dead link]
  28. ^ 2016년 08월 Digital Chart [August 2016 Digital Chart] (in Korean). Gaon Music Chart. Archived from the original on September 16, 2016.
  29. ^ "Japanese single streaming certifications – BLACKPINK – BOOMBAYAH" (in Japanese). Recording Industry Association of Japan. Retrieved June 1, 2021. Select 2020年12月 on the drop-down menu
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