How You Like That

From Wikipedia, the free encyclopedia

"How You Like That"
Blackpink - How You Like That.png
Digital edition cover
Single by Blackpink
from the album The Album
ReleasedJune 26, 2020 (2020-06-26)
July 27, 2021 (2021-07-27) (JP)
Recorded2020
StudioThe Black Label (Seoul)
Genre
Length3:02
Label
Songwriter(s)
Producer(s)Teddy
Blackpink singles chronology
"Kill This Love"
(2019) 		"How You Like That"
(2020) 		"Ice Cream"
(2020)
Physical edition cover
How You Like That CD.jpg
Music video
"How You Like That" on YouTube

"How You Like That" is a song recorded in two languages (Korean and Japanese) by South Korean girl group Blackpink, released on June 26, 2020, through YG Entertainment and Interscope Records, as the lead single from the group's first Korean-language studio album, The Album (2020). A pop, hip hop and trap song, it was co-written by Danny Chung, R. Tee, 24, and Teddy Park, while the latter produced the song.[4]

"How You Like That" was a commercial success, peaking at number one on both Gaon and K-pop Hot 100 in South Korea. Elsewhere, the song has topped the charts in Singapore, Hungary, and Malaysia,[5] and also has figured within the record charts in other 26 countries. The song has been certified gold in Canada and Japan and platinum in South Korea, while the album version was also certified platinum in South Korea.

The accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke several YouTube records, including for the most-watched premiere, the most views within 24 hours for a music video—accumulating 86.3 million views in that time—and for the fastest to surpass 100 million, 200 million and 500 million views. It also became one of the most-liked videos on YouTube with over 20 million likes. "How You Like That" won numerous accolades, including Song of Summer at the 2020 MTV Video Music Awards and Best Dance Award for a female group at both the 2020 Melon Music Awards and Mnet Asian Music Awards in Seoul.

Background and release[]

On May 4, 2020, it was reported that the group had finished recording their new album and were working on a schedule to shoot a music video later that month.[6] On May 18, YG Entertainment shared an update on the project, projected for a June 2020 release, and revealed that more than ten songs were expected for their first full-length album.[7] On June 10, YG Entertainment released the teaser poster to the single on social media and confirmed the comeback date to be June 26.[8] Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its launch on July 4,[9] via YouTube. The show documents their comeback alongside sharing their lives through vlogs.[10] According to member Jisoo in the prologue of 24/365 with Blackpink, the song represented a move from previous "powerful" music, describing it as more "swag".[11]

On June 15, YG Entertainment released individual posters of the members.[12] The teaser video was released on June 21.[13] The official group teaser poster was revealed on June 22.[14] The music video teaser was released on June 24, and the song officially premiered on June 26, 2020, after an hour-long live countdown.[15] A physical version of the single was released on July 17, 2020, featuring the song and its instrumental.[16]

Composition[]

"How You Like That" was written by Teddy Park, Danny Chung, R. Tee, 24 and produced by Teddy. It runs for three minutes and one second. Musically, "How You Like That" is a pop, trap, hip-hop infused. The song is about "not being daunted by dark situations and to not lose the confidence and strength to stand up again".[2][1] A "thrillingly bombastic lead single", Billboard wrote, the track "fuses pop, trap and hip-hop with regal horn blasts and a braggadocious hook."[17]

Critical reception[]

Following the release of "How You Like That", it was met with generally positive reviews from music critics. Consequence of Sound named the song the 27th best track of the year, writing that the members "deliver a positive message of perseverance over a slamming, hip-hop-oriented track with plenty of explosive drops."[18] The Chicago Tribune included the song in their list of 50 best songs of 2020, stating that the "squelchy, gum-smacking and titanically fun comeback should cement them as pop stars, full-stop, in the U.S. for years to come."[19] Billboard magazine ranked the song at number 23 in their list of 100 Best Songs of 2020, complimenting it's composition and the group's energy, further asserting the "fireworks show of a coda" was "the most thrilling 30 seconds of pop all year."[20] Crystal Bell of Paper magazine opened the review by commenting it "was lambasted for its formulaic structure", however she rebutted that by highlighting its addictive nature and referred to the song as "gloriously big", having "significantly more cultural impact than their other singles this year."[21]

"How You Like That" on year-end lists
Critic/Publication List Rank Ref.
Billboard The 100 Best Songs of 2020 23 [20]
The 25 Best Music Videos of 2020 20 [22]
The 30 Best Pop Songs of 2020 N/A [17]
Chicago Tribune The 50 best songs of 2020 [19]
Consequence of Sound Top 50 Songs of 2020 27 [18]
Los Angeles Times The 50 best songs of 2020 N/A [23]
Metro The Best K-Pop Comebacks of 2020 Ranked 18 [24]
Paper The 40 Best K-pop Songs of 2020 19 [21]
Pitchfork The 100 Best Songs of 2020 98 [25]
Vogue Best Music Video Fashion of 2020 N/A [26]

Commercial performance[]

In South Korea, the song debuted at number 12 on the Gaon Digital Chart issue dated June 21–27 with less than two days of tracking.[27] The following week (June 28–July 4) it rose to number one, making it Blackpink's third single to do so, after "Whistle" (2016) and "Ddu-Du Ddu-Du" (2018).[28] It remained atop the chart for three weeks and became the first song by the group since "Ddu-Du Ddu-Du" to top the Gaon Monthly chart.[29] The physical version of the single debuted at number two on the Gaon Album Chart, and peaked at number one the following week.[30] It has sold 302,752 copies in the country as of August 2020[31] and certified Platinum by the Korea Music Content Association.[32] The song entered the Billboard K-pop Hot 100 chart issue dated June 27 at number 50, and reached number one the following week on the issue dated July 4.[33][34] In Japan, the single debuted at number 24 on the Oricon Combined Singles Chart with 8,219 downloads sold and 1,804,749 streams in its first three days.[35][36][37] It debuted at number 17 on the Billboard Japan Hot 100 with 3,952 estimated units, and peaked at number eight the following week with 6,321 estimated units.[38][39] The song peaked at number one in Malaysia and Singapore for eight weeks each, and was the highest-selling song of 2020 in Malaysia.[40]

In the United States, the song debuted at number 33 on the Billboard Hot 100, tying with "Sour Candy" as the highest-charting song by a female Korean act at that time.[41] It sold 16,400 copies in its release week and charted for two weeks.[42][43] It also reached the top twenty in Australia, Canada, Estonia, Hungary, New Zealand, the United Kingdom and Scotland.

Music video[]

A scene in the music video where Blackpink is surrounded by dancers and statues of horses in a grand domed hall.

The music video for "How You Like That" is directed by Seo Hyun-seung,[44] who previously directed "Ddu-Du Ddu-Du" and "Kill This Love". It was the most streamed music video premiere on YouTube at the time with 1.66 million concurrent viewers,[1] as well as the platform's most viewed video in its first 24 hours with 86.3 million views,[45] and the fastest to hit 100 million views, doing so 32 hours after release.[46] It was later surpassed in August by BTS' "Dynamite" with 101.1 million views in its first 24 hours.[47] On June 24, 2021, the music video reached 900 million views and was Blackpink's fifth music video to reach this milestone.[48]

Synopsis[]

In the beginning scene of the music video, all four sit like queens atop steps. The members are depicted dancing in several locations, including a jungle, a trapezoidal hall, and the Arctic, all while rocking a parade of high-fashion looks. At the end, they are united in a dance break in a grand domed hall where the quartet are surrounded by back-up dancers.[49] The colorful music video shows Jennie, Lisa, Rosé and Jisoo delivering both a message of resilience and a blistering kiss-off to an unseen foe.

Controversy[]

Controversy sparked on social media after the music video's release due to the inclusion of a statue of the Hindu god Ganesha in a solo scene with band member Lisa. The statue was used as a prop and placed on the floor next to a bejewelled Aladdin lamp, causing an outcry from fans who labelled the placement as "inappropriate" and "disrespectful", and the statue's usage as "cultural appropriation".[50] The statue was subsequently edited out of the video.[50]

Dance performance video[]

A dance performance video was additionally released on July 6, 2020.[51] The video features the four members doing the full choreography in matching black athleisure in front of a hot pink background.[51] In the climax, the girls are joined are joined by eight back-up dancers for a high-energy, synchronized finale.[52] The video was named the 20th best music video of 2020 by Billboard and was praised as being "endlessly watchable".[22] On August 10, 2021, the video became the first K-pop dance performance video to reach 800 million views on YouTube.[53]

Usage in media[]

The song was featured in the first trailer of Hotel Transylvania: Transformania in an interview with directors Derek Drymon and Jennifer Kluska.[54]

Accolades[]

Awards for "How You Like That"
Year Organization Award Recipient Result Ref.
2020 APAN Music Awards Best Music Video Blackpink Won [55]
Asian Pop Music Awards Song of the Year (Overseas) Nominated [56]
BreakTudo Awards International Music Video Nominated [57]
Joox Hong Kong Top Music Awards Fan Favorite K-Pop Won [58]
Joox Malaysia Top Music Awards Top 5 Hits of the Year: K-Pop Won [citation needed]
Meus Prêmios Nick Favorite International Hit Nominated [59]
MTV Video Music Awards Song of Summer Won [60]
Melon Music Awards Best Dance (Female) Won [61]
Song of the Year Nominated [62]
Mnet Asian Music Awards Best Dance Performance (Female Group) Won [63]
Song of the Year Nominated [64]
2021 Gaon Chart Music Awards Song of the Year – June Won [65]
Golden Disc Awards Best Digital Song (Bonsang) Won [66]
Song of the Year (Daesang) Shortlisted [67]
iHeartRadio Music Awards Best Music Video Nominated [68]
Seoul Music Awards Bonsang Award Nominated [69]
Professional Categories
2020 Asian Pop Music Awards Best Arranger (Overseas) R. Tee & 24 Won [70]
Best Producer (Overseas) Teddy Park Nominated [56]
Key
Indicates a record that was eventually broken Indicates a formerly held world record
World records for "How You Like That"
Year Organization Award Ref.
2020 Guinness World Records dagger Most viewed YouTube video in 24 hours [71]
dagger Most viewed YouTube music video in 24 hours
dagger Most viewed YouTube music video in 24 hours by a K-pop group
dagger Most viewers for the premiere of a video on YouTube
dagger Most viewers for the premiere of a music video on YouTube
Music program awards
Program Network Date Ref.
Inkigayo SBS July 5, 2020 [72]
July 12, 2020 [73]
July 19, 2020 [74]
Show Champion MBC M July 8, 2020 [75]
July 15, 2020 [76]
July 29, 2020 [77]
M Countdown Mnet July 9, 2020 [78]
July 16, 2020 [79]
Music Bank KBS July 10, 2020 [80]
July 31, 2020 [81]
Show! Music Core MBC July 11, 2020 [82]
July 18, 2020 [83]
July 25, 2020 [84]
Melon Popularity Award
Award Date (2020) Ref.
Weekly Popularity Award July 6 [85]
July 13
July 20

Track listing[]

Download and streaming
  • 1. "How You Like That" – 3:01
CD
  • 1. "How You Like That" – 3:01
  • 2. "How You Like That" Instrumental – 3:01

Credits and personnel[]

Credits adapted from liner notes from How You Like That (booklet) and Tidal.[86][87] Recorded at YG Entertainment.

  • Blackpink – vocals
  • Teddy Park – lyricist, composer, producer
  • Danny Chung – lyricist
  • R. Tee – composer, arranger
  • 24 – composer, arranger

Charts[]

Certifications[]

Sales certifications for How You Like That
Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[130] Platinum 40,000double-dagger
Canada (Music Canada)[131] Gold 40,000double-dagger
South Korea (KMCA)[133]
Physical album 		Platinum 306,900[132]
Streaming
Japan (RIAJ)[134] Gold 50,000,000dagger
South Korea (KMCA)[135] Platinum 100,000,000dagger

double-dagger Sales+streaming figures based on certification alone.
dagger Streaming-only figures based on certification alone.

Release history[]

Release dates and formats for "How You Like That"
Region Date Format Label Ref.
Korean Version
Various June 26, 2020
[136]
Japan
[137]
Italy July 3, 2020 Contemporary hit radio Universal [138]
South Korea July 17, 2020 CD single
  • YG
  • YG PLUS
 [16]
Japanese Version
Various July 27, 2021 Digital download, streaming
  • Interscope
  • Universal Japan
 [139]

See also[]

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