I Need U (BTS song)

From Wikipedia, the free encyclopedia
"I Need U"
I Need U Japan Single Regular Edition.jpg
Japanese single regular edition and digital cover
Single by BTS
from the EP The Most Beautiful Moment in Life, Pt. 1
Language
Released
  • April 29, 2015 (South Korea)
  • December 8, 2015 (Japan)
RecordedSouth Korea
Studio
  • Dogg Bounce
  • Carrot Express
Genre
Length3:31
Label
Songwriter(s)
Producer(s)Pdogg
BTS Korean singles chronology
"War of Hormone"
(2014) 		"I Need U"
(2015) 		"Dope"
(2015)
BTS Japanese singles chronology
"No More Dream /
Boy In luv /
Danger"
(2015) 		"For You /
I Need U"
(2015) 		"Run"
(2016)
Music video
"I Need U" on YouTube
"I Need U" (Original version) on YouTube

"I Need U" (stylized in all caps) is a song recorded by South Korean boy band BTS as the lead single from their third extended play, The Most Beautiful Moment in Life, Part 1 (2015). The single was released by Big Hit Entertainment on April 29, 2015 in South Korea. It was the first of BTS' career to garner them a win on a South Korean television music show. Two remix versions of the song were subsequently released on the band's first compilation album The Most Beautiful Moment in Life: Young Forever in 2016. By September 2016, the song had sold over 800,000 digital downloads domestically. In December 2019, its music video became BTS' 14th to surpass 200 million views.

A Japanese version of the song was released digitally and in physical format on December 8, 2015 through Pony Canyon in Japan. The physical single was certified gold by the Recording Industry Association of Japan (RIAJ) that same month for selling over 100,000 copies. The digital single received silver certification in June 2021 for surpassing 30 million streams.

Billboard ranked "I Need U" as the 80th greatest K-pop song on its list of the 100 Greatest K-pop Songs of the 2010s.

Composition[]

"I Need U" is "an expressive dance track that soars with BTS’ emotive vocals as whistling synths, reverberating hi-hats, and R&B-inspired riffs build upon one another to create a sense of melodic despondency." The song serves as “the start of one’s young adulthood, in which beauty coexists with uncertainty, and focuses on the uncertain future more than the glamour of youth.” [1] The original version of the song is in the key of F minor and 158 beats per minute.[2]

Music video[]

The music video's release was preceded by a teaser clip uploaded to Big Hit's official YouTube channel on April 23, 2015.[3] The full music video, in which the members of BTS portrayed "discomforted youths...running away from the past", was released on April 29.[4] It was later revealed that the video had been edited to lower its rating from 19+ to 15+ in order to meet the Korea Media Rating Board's rating standards.[5] "I Need U" reached one million views in 16 hours—the fastest record for any BTS music video at the time.[6] On November 20, 2017, the music video crossed 100 million views, becoming the band's tenth video to do so.[7] It surpassed 200 million views on December 24, 2019—the band's 14th music video to do so, making them the Korean artist with the most music videos exceeding that many views.[8]

The uncut 19+ version, titled "I Need U (Original ver.)", was released on May 10.[9] It included almost two minutes of extended scenes containing darker themes and more graphic imagery than the previous video.[10] The video was BTS' 30th to surpass 100 million views—doing so on March 16, 2021—and further extended their record among Korean singers as the act with the most music videos exceeding that many views.[11] Both the original and extended versions were produced and directed by Lumpens.[12]

Through the music video, BTS brought their long-standing creative narrative, typically known as the "BU" or "BTS Universe", to the forefront. Speaking to Billboard, Michelle Cho, an assistant professor of East Asian Popular Cultures at the University of Toronto, said: "As an audio-visual experience, "I Need U" inaugurated the Bangtan Universe—the coming-of-age storyline that brilliantly integrates the Most Beautiful Moment in Life [album] trilogy and continues in music videos, "concept videos" (mini-films), and the multiform, open-ended narrative that's been serialized in album liner notes and Twitter and Instagram posts".[1]

Critical reception[]

Speaking about the song itself, Billboard's Tamar Herman felt that "I Need U" was not only a "milestone of sonic development" in BTS' career, but also a "tonal shift for the act's musicality" towards a more "ambient electronic-pop sound" in contrast to the more "classically hip-hop-oriented singles" they had released prior, and that it served as a "representation of their stylistic maturing".[1] With regards to its impact, she wrote that the track was "less of a song and more of a revolution", laying the groundwork for the band's future rise to international superstardom and propelling their "momentum further than ever before, with both local and international audiences taking note".[1] In a joint review for Vulture, Youngdae Kim and T.K. Park wrote that the "romantic chords in the intro" create a "fierce and tragic atmosphere" when they meet the "desperation-laden refrain" but, "despite the intense trap beat" and the "tense development in the rap and chord progression of the verse", it "leaves the listener with tender softness"—they called it "one of the defining tracks of BTS' career".[13] Tassia Assis of Clash called the song a "vital BTS track" that "thrives on a wistful atmosphere of electronic synths and emotional hooks" and "take[s] the listener on a journey that is both exhilarating and moving". Echoing similar sentiments to Herman, she also noted it as being the track that "marked the group's evolution towards a more diverse, pop sound".[14]

Accolades[]

In 2019, Billboard ranked "I Need U" as the 80th greatest K-pop song of the 2010s, writing that that it "shot BTS to new heights in South Korea and rewrote the fortunes of today's biggest boy band".[15]

Year-end lists
Publication List Rank Ref.
Idolator The 25 Best K-Pop Songs Of 2015 15 [16]
Metro K-pop's best 19+ rated videos N/A [17]
Decade-end lists
Publication Accolade Rank Ref.
Billboard
 The 100 Greatest K-Pop Songs of the 2010s
80
[15]

Editions[]

The Korean version of the song was not released as a separate single. Two official remixes of the track were later released in May 2016 on The Most Beautiful Moment in Life: Young Forever compilation album.[18]

Track listing[]

Credits adapted from the CD liner notes of The Most Beautiful Moment in Life, Pt. 1.[19]

Korean Version [Original]
No.TitleWriter(s)Producer(s)Length
1."I Need U"
Pdogg3:31

Credits adapted from the CD liner notes of The Most Beautiful Moment in Life: Young Forever.[20]

Korean Version [Compilation album][21]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Urban Mix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • 보라돌이
  • Slow Rabbit
3:35
2."I Need U" (Remix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • SHAUN
3:42

Credits adapted from the CD liner notes of "I Need U".[22]

Japanese Version[23]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Japanese Ver.)
  • Pdogg
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
  • Brother Su
Pdogg3:32
2."Dope (-超ヤベー!-)" (Japanese Ver.)
  • Pdogg
  • Ear Attaack
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
Pdogg4:01
Total length:7:33
Bonus Track [Regular]+[Shop Edition][24]
No.TitleWriter(s)Producer(s)Length
3."Boyz with Fun (フンタン少年団)" (Japanese Ver.)
  • SUGA
  • Pdogg
4:05
Total length:11:38

Promotions[]

On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback preview show[25] on the Naver V Live broadcasting app.[26] This was the first time the group collaborated with Naver for comeback promotions. On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown.[27] Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swear words and brand names, such as Converse, Chanel, and Alexander McQueen. The latter track was also deemed unfit for broadcast by MBC.[28] However, the group went on to successfully promote across multiple channels on various South Korean television music programs, including on KBS, MBC, SBS, and Arirang TV.[29] BTS garnered their first music show win since debut on the May 5 episode of SBS MTV's The Show.[30] The song also took first place on MBC's Show Champion, Mnet's M Countdown, and KBS' Music Bank, with a second win on The Show the following week, for a total of five number one awards. BTS wrapped up promotions for "I Need U" with a final performance held on the May 31 broadcast of SBS Inkigayo.

Commercial performance[]

Immediately after release, "I Need U" became the top trending search term on South-Korean portal sites and ranked number one on various real-time music charts, including Soribada, Genie, and Daum Music. The song also managed to crack the top 10 on Melon, Bugs, and Naver Music's real-time music charts.[31][32] It debuted at number five on Gaon's Weekly Digital and Weekly Download charts, with 93,790 digital units sold in its first week.[33][34] The single went on to accumulate over 850,000 digital downloads.

In the US, "I Need U" debuted at number 4 on the Billboard World Digital Songs Chart, ranking the highest of the six tracks from its parent EP that entered the chart.[35] As of September 2019, the song has sold 98,000 downloads.[36]

Live performances[]

In addition to comeback promotions on various television music programs in South Korea, BTS performed "I Need U" at several of the largest K-pop concerts and festivals in South Korea, including the 2015 Dream Concert,[37][38] KBS1's 열린음악회 (Open Concert),[39] Asia Song Festival in Busan,[40] and the 2015 Super Seoul Concert in Sky Dome.[41] A special remixed version of the song was presented for the first and only time at the 2015 Melon Music Awards on November 7.[42] The song was also performed at major overseas events such as the 17th Korea & China Song Festival in Beijing, China, and the 2015 Kpop Concert Live In Yangon Myanmar held to mark the 40th anniversary of Korea-Myanmar diplomatic relations.[43] "I Need U" was subsequently included as a permanent part of every BTS tour setlist since its release.[44][45][46][47][48]

In 2020, BTS performed "I Need U" as part of their three-song set for the 10th annual KBS Song Festival held on December 18.[49] Presented as a special throwback tribute to their first music show number-one, the band dressed in black and white outfits reminiscent of the ones they wore for their performance of the song on Music Bank in May 2015 (when they won their fourth first-place trophy).[50][51]

Credits and personnel[]

Original[]

Credits are adapted from the CD booklet of The Most Beautiful Moment in Life, Pt. 1.[19]

Japanese version[]

Credits adapted from "I Need U" regular edition liner notes.[22]

  • Pdogg – production, keyboard (Tracks 1–3), synthesizer (Tracks 1, 2), rap arrangement (Tracks 1–3), vocal arrangement (Tracks 1–3), record engineering (@ Dogg Bounce, South Korea)
  • "hitman" bang – co-production
  • Suga – keyboard (Track 3), synthesizer (Track 3), rap arrangement (Track 3), vocal arrangement (Track 3)
  • Jungkook – chorus (Tracks 1–3)
  • V – chorus (Track 2)
  • Slow Rabbit – audio, vocal arrangement (Track 3), record engineering (@ Carrot Express, South Korea)
  • Changwon Yang – music engineering
  • Bosung Kim – music engineering
  • James F. Reynolds – mix engineering (@ Schmuzik Studios, London, England) (Tracks 1 & 2)
  • Bob Horn – mix engineering (@ Echo Bar Studio, North Hollywood, California) (Track 3)
  • Alex DeYoung – mastering (@ DeYoung Mastering, Los Angeles, California)
  • KM-MARKIT – song writing (Japanese lyrics)

Charts[]

Sales[]

Region Certification Certified units/sales
South Korea (Gaon)
Original version 		— 826,496[57]
South Korea (Gaon)
Remix 		— 25,720[58]
South Korea (Gaon)
Urban Mix 		— 31,423[58]
United States — 98,000[36]

Awards and nominations[]

Year Award-Giving Body Category Result Ref
2015 Melon Music Awards Best Male Dance Won [59][60]

Music program awards[]

Program Date Ref.
The Show May 5, 2015 [61]
May 12, 2015 [62]
M Countdown May 7, 2015 [63][64]
Music Bank May 8, 2015 [65]
Show Champion May 13, 2015 [66]

Release history[]

Region Release date Format Version Label Ref.
Various April 29, 2015 Digital download Original Big Hit Entertainment [67]
December 8, 2015 Japanese
[68]
May 2, 2016 Urban Mix, Remix Big Hit [69]

Japanese version[]

A teaser for the Japanese music video was posted to BTS' official Japanese YouTube channel on November 21, 2015.[70] Directed by Yoo-jung Ko of Lumpens, the full music video was released on December 1.[71] As of August 2021, it has over 46 million views.

The physical single was released on December 8 through Pony Canyon, and included two B-side songs that were also Japanese versions of songs from the original Korean EP.[72] Four editions of the single were made available for purchase: a CD-only regular edition that included one of eight collectible photocards (first press albums only); [73] a CD+DVD limited edition that contained album jacket making-of footage;[74] a Loppi/HMV CD+DVD limited edition that included music video making-of footage and an exclusive photo gallery; [75] and a special Pony Canyon BTS SHOP CD-only edition that included one of eight special limited production photocards with a Christmas message on it.[76] It sold over 43,000 copies on its first day of release and debuted at number one on the daily Oricon Singles Chart.[77][78] By the end of its first tracking week, it had sold an accumulated 95,668 copies for the period dated December 7–13, and entered the weekly chart at number three.[79]

Promotion[]

To commemorate the release of the Japanese single and generate further interest, a special pop-up shop in collaboration with Shibuya Marui was announced on November 18, 2015.[80] The store ran from November 28 to December 20 and sold limited edition "I Need U" themed BTS goods.[81] Three hi-touch (handshake) events carded for 2016 were announced in November and December. They were held in Osaka (January 30), Tokyo (Jan 31),[82] and Sapporo (February 7).[83]

Charts[]

Sales and certifications[]

Region Certification Certified units/sales
Japan (RIAJ)[87] Gold 109,000[86]
Streaming
Japan (RIAJ)[88] Silver 30,000,000dagger

dagger Streaming-only figures based on certification alone.

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