K-Star (2009) MBC Plus channels (2010–2017) JTBC Plus channels (2018) KakaoTV (2017–present) Melon (2019–present) KakaoTalk (2020–present)
The Melon Music Awards (Korean: 멜론 뮤직어워드) is a major music awards show that is held annually in South Korea and organized by Kakao M (a Kakao company) through its online music store, Melon.
The award ceremony was first held online from 2005 to 2008. It was held offline officially starting from 2009.[1]
The awards show underwent a logo rebranding starting with the 2019 edition.
2020 Melon Music Awards was held for 4 days from December 2 to 5, dubbed as "MMA Week", and was broadcast online due to government restrictions imposed because of the ongoing COVID-19 pandemic.[2]
^[d] Record of The Year, Music Video Award, Song Writer Award, MBC Music Star Award, Performing Arts Award, Global Star Award, QQ Asia Artist Award, Hall of Fame Award, Kakao Hot Star Award
iKon's "Love Scenario", "Killing Me", and "Goodbye Road"
2019
Pdogg
BTS's "Boy with Luv","Dionysus", "Mikrokosmos", "Make It Right", and TXT's "Angel or Devil"
2020
Young Tak
Lee Daewon's "Champion", Jang Minho's "Read and Ignored", Jung Dongwon and Nam Seungmin's "Hit It Off", Young & Wild's "Thirsty", Ko Jaegeun's "Love Cowboy", Sungwonee's "Because of Money", and Han Leejae's "Knock Knock Knock"
2021
IU
IU's "Strawberry Moon", "Lilac", "Celebrity", "Coin", "My Sea" and "Hi Spring Bye"
The 1st Melon Music Awards ceremony was broadcast through CU Media's y-star, Dramax and Comedy TV channels. Internet partners include Melon, Nate (then a sister brand), GOMTV and Afreeca TV (2009-2010).
In 2010, LOEN Entertainment partnered with MBC Plus Media, and the latter transmitted the awards night through MBC every1, MBC Dramanet (from 2010-2011 and 2013), MBC Game (now defunct) and MBC Life (now defunct). When MBC Music was launched in 2012, it shared the honor of being the flagship station of MMA with MBC every1. MBC QueeN joined in 2013.
Daum was the local internet partner in 2013. One year later, it merged with LOEN's incumbent parent companyKakao.
In 2018, the awards show was broadcast on JTBC2, JTBC4, 1theK, and KakaoTV as part of their partnership with JTBC Plus Media.[17]
Worldwide[]
Since 2011, Alphabet Inc.'s YouTube (specifically the 1theK (formerly LOEN MUSIC) channel) is the internet broadcast partner of Melon Music Awards. Microsoft's Zune was the first internet broadcast partner (2009).
Joox, another Tencent-owned music service, together with its sister property Sanook.com, brought Melon Music Awards to its users in Thailand in 2016 and 2017.
Taiwan[]
Streaming rights is handled by Taiwan Mobile's MyMusic service.
References[]
^Park, Gun-wook (December 17, 2009). "'제 1회 멜론 뮤직어워드', 성공가능성 쐈다". Asia's Economy (in Korean). Archived from the original on February 24, 2021. Retrieved December 7, 2020.
^Son, Jin-ah (October 28, 2020). 멜론뮤직어워드, 12월 첫째주 온라인 개최…MMA WEEK 진행(공식) [(Official) Melon Music Awards, held online in the first week of December…Proceed with MMA Week]. Sports Maekyung (in Korean). Archived from the original on October 31, 2020. Retrieved December 7, 2020 – via Naver.
