Citroën India

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Citroën India
TypeJoint venture
IndustryAutomotive
Founded2019
HeadquartersTiruvallur, Chennai
ProductsAutomobiles
OwnerCK Birla Group
ParentCitroën
Websitewww.citroen.in

Citroën India is a subsidiary of Stellantis of France, as a joint-venture with CK Birla Group, for the manufacture and sales of Citroën in India. Citroën entered the Indian market in 2021.[1] Citroën vehicles will be manufactured at CK Birla Group's production facilities in Tamil Nadu.[2]

History[]

This is the third attempt by Groupe PSA to enter the Indian market.[3] During the presentation of FY18 results of Groupe PSA, the chairman confirmed that Citroën was chosen brand to enter the Indian markets.[4]

Groupe PSA had signed two joint ventures with companies of India's CK Birla Group for vehicle assembly, distribution and powertrain manufacturing of its cars in the country.[5] The French carmaker was initially supposed to enter the Indian market in 2020. However, the plan was delayed amidst the COVID-19 pandemic and the subsequent lockdown.[6]

Prior to launching the India-spec C5 Aircross SUV, CitroënIndia's research revealed that comfort is critical criteria for new car buyers in India.[7] Production of the C5 Aircross had started in January 2021[8] at the Tiruvallur plant in Tamil Nadu. Groupe PSA has made an investment of around Rs.2500 crore to enter the Indian market.[9]

Products[]

Citroën India is developing several models specifically for the Indian market, including EV's, releasing in 2021–2022. The C5 Aircross unveiled on 1 February 2021 and launched on 7 April 2021 in 2 variants Feel and Shine with single and dual tone interiors, equipped with a 2.0-litre diesel engine. According to reports, subsequent cars will not support a diesel engine.[10] Citroën India revealed the C3 in September 2021 ahead of its India launch in the first half of 2022. The C3 is the first of three models under Citroen’s C-cubed program, and has been specifically developed for emerging markets like India and South America. The C3 will be locally manufactured here in India with more than 90 percent localisation.

Current models[]

References[]

  1. ^ "Citroen C5 Aircross Launch Date in India: Citroen C5 Aircross India-debut on February 1". The Times of India. 8 January 2021. Retrieved 9 January 2021.
  2. ^ Ghosh, Malyaban (26 February 2019). "Made in India Citroen car to launch in India by 2021". mint. Retrieved 9 January 2021.
  3. ^ "Official: Peugeot To Return To India - Third Time Lucky? - ZigWheels". ZigWheels.com. Retrieved 9 January 2021.
  4. ^ Thakkar, Ketan (27 February 2019). "Groupe PSA plans India return by 2021 with Citroen". The Economic Times. Retrieved 20 July 2021.
  5. ^ "Citroen readies New Delhi showroom ahead of India market launch". www.autocarpro.in. Retrieved 9 January 2021.
  6. ^ Nagaraj, Rahul (5 January 2021). "Citroen C5 Aircross India-Spec SUV Reveal Scheduled For Next Month : Here Are All The Details". www.drivespark.com. Retrieved 9 January 2021.
  7. ^ "Citroen India: Comfort critical criteria for new car buyers". The Times of India. 6 January 2021. Retrieved 9 January 2021.
  8. ^ "Citroen C5 Aircross local assembly begins". Autocar India. Retrieved 19 May 2021.
  9. ^ "Citroen C5 Aircross SUV's India unveil date out: What to expect from Karoq, Compass rival". The Financial Express. 4 January 2021. Retrieved 9 January 2021.
  10. ^ "Citroen will not launch diesel mass market cars in India | Team-BHP". Team-BHP.com. Retrieved 9 January 2021.
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