Hyundai Motor India

Hyundai Motor India Ltd

Type	Subsidiary
Industry	Automotive
Founded	6 May 1996; 25 years ago (1996-05-06)
Headquarters	Gurugram, Haryana, India
Key people	Seon Seob Kim (MD)
Products	Automobiles
Production output	710,012 units (2018)[1]
Parent	Hyundai
Website	www.hyundai.co.in

Hyundai Santro Xing (first generation) was manufactured only by Hyundai Motor India Limited.

The Hyundai i10(discontinued-2016) was exclusively manufactured only by HMIL.

Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with 16.2% market share as of February 2019 and US$5.5 billion turn-over in India.

Hyundai Motor India Limited was formed on 6 May 1996 by the Hyundai Motor Company of South Korea. When Hyundai Motor Company entered the Indian automobile market in 1996 the Hyundai brand was almost unknown throughout India. During the entry of Hyundai in 1996, there were only five major automobile manufacturers in India, i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the Indian automobile market with Cielo just three years back while Ford, and Honda had entered less than a year back.

For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly over the passenger cars segment because Tata Motors and Mahindra & Mahindra were solely utility and commercial vehicle manufacturers, while Hindustan and Premier both built outdated and uncompetitive products.

History[]

HMIL's first car, the Hyundai Santro was launched on 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India.

HMC has set up a research and development facility (Hyundai Motor India Engineering – HMIE) in the cyber city of Hyderabad.

As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 87 countries. It has been the number one exporter of passenger cars of the country for the eighth year in a row.^[2]

To support its growth and expansion plans, HMIL currently has 1200 strong dealer network and more than 1,309 strong service points across India.

In July 2012, Arvind Saxena, the Director of Marketing and Sales stepped down from the position after serving the company for seven years.^[3]

In August 2018, Rakesh Srivastava, Director of Sales and Marketing at Hyundai India, resigned from his position after serving for six years.

On 4 December 2018, Hyundai Motor India Ltd, announced the top level management changes with immediate effect. Seon Seob Kim assumed the responsibilities of MD and CEO from Young Key Koo.^{[citation needed]}

Hyundai's manufacturing plant near Chennai.

Hyundai Cars at a port.

Manufacturing facilities[]

HMIL has two manufacturing plants in Irungattukottai and Sriperumbudur in Tamil Nadu. HMIL's manufacturing plant near Chennai claims to have the most advanced production, quality and testing capabilities in the country.^{[citation needed]} To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum. Current Production Capacity efficiency, has led to rolling out cars in 31 seconds, with these two plants in Irungattukottai , Sriperumbudur increased to 7,40,000 cars per year.

R&D centre[]

Hyundai Motor India Engineering (HMIE) is a fully owned subsidiary of Hyundai Motor Company, South Korea, which is located at Hyderabad, Telangana. HMIL established HMIE in November 2006 and contributed to the development of Hyundai Motors' popular new models for the Indian market starting with the Eon and followed now by the "i" series, and also in SUV segments like the Creta. Hyundai Motors' other overseas R&D centres are located in the United States, Germany, Japan, Korea, and China.

Regional headquarters[]

As of 2 July 2018, as part of organizational restructuring, Hyundai has announced the creation of three regional headquarters – Hyundai Motor India, Hyundai Motor North America and Hyundai Motor Europe. The regional headquarters will have various divisions for planning, finance, products and customer experience. They will work in collaboration with Hyundai Motor Company – the corporate headquarters based in Seoul, South Korea.

Hyundai Motor India led by SS Kim will oversee the operations of the brand in the regional market.

Global Quality Centre[]

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Indian Quality Centre (INQC) is one of five quality centres worldwide, along with those in the US, China, Europe and Middle East.

The India centre located at Faridabad, Haryana will conduct durability studies of existing models and benchmark parts and systems for constant improvement.

The key activity of the centre is to "contribute in new car development from pilot stage to create quality product with zero defect".

The centre will also be responsible for ensuring "top level safety quality" through proactive customer oriented management system and understanding feedback from them to eliminate potential risks. The centre also has an objective to study market conditions and other Asia Pacific regions to develop new cars and adapt strategies for continuous product quality improvement.

The company opened a training centre at the facility. It will have its own body and paint unit. The new service training will ensure overall skill development of entire service profile of dealer manpower.

Current models[]

Model		Introduced in India	Current model
			Introduction	Update (facelift)
Hatchback
SANTRO	Santro	1998	2018	-
GRAND i10	i10	2007	2013	2017
GRAND i10 NIOS			2019	-
i20	i20	2008	2020	-
Sedan/Liftback
AURA	Aura	2020	2020	-
VERNA	Verna	2006	2017	2020
ELANTRA	Elantra	2004	2016	2019
SUV/Crossover
VENUE	Venue	2019	2019	-
CRETA	Creta	2015	2020	-
KONA ELECTRIC	Kona	2019	2019	-
TUCSON	Tucson	2005	2017	2020
ALCAZAR	Alcazar	2021	2021	-

Discontinued models[]

Exterior	Name of car	Year introduced	Year discontinued	Generation of discontinuation	Class
	Accent	1999	2013	2nd generation	C-segment
	Eon	2011	2019	1st generation	A-segment
	Getz	2004	2009	1st generation	B-segment
	Sonata	2001	2014	3rd generation	D-segment
	Santa Fe	2004	2012	2nd generation	D-segment
	Terracan	2003	2007	1st generation	D-segment
	Xcent	2014	2020	1st generation	C-segment

Sales and service network[]

HMIL has 475 dealers and more than 1,300 service points across India.^{[4] [5]} HMIL also operates its own dealerships known as Hyundai Motor Plazas in large metros across India. HMIL has the second largest sales and service network in India after Maruti Suzuki.^[6]

Exports[]

HMIL currently exports vehicles to over 92 countries across Africa, Middle East, Latin America, Australia and Asia. It has been India's number one exporter for the last 10 years consecutively.^[when?]

In February 2010 HMIL achieved a record export of 1 million units.

^[7] HMIL has been consecutively awarded "Top Exporter Of The Year" for 10 years by EEPC.The Highest Exported volume was 2,70,017 in year 2009. Now, it has moved down as fourth largest car exporter following Maruti Suzuki, Volkswagen and Nissan.^[8]

Sales performance[]

Hyundai Motor India Ltd is the country's second largest car manufacturer and the largest passenger car exporter, and cumulative sales stood at 6,78,221 units in 2017.

Hyundai's Grand-i10, Elite-i20 and Creta have cumulatively achieved 1.3 million sales in less than four years which includes 1.1 million domestic and 0.29 million for exports.^{[citation needed]}

• Sales trend

• • 1998 8,447 units

• • 2000 85,640 (exports 3,824)

• • 2005 252,851 (exports 96,560)

• • 2010 603,820 (exports 247,102)

• • 2015 643,270 (exports 167,269)

^[9]

Awards and achievements[]

• Indian Car of the Year (ICOTY)^{[citation needed]}
  • 2008 — Hyundai i10
  • 2014 — Hyundai Grand i10
  • 2015 — Hyundai Elite i20
  • 2016 — Hyundai Creta
  • 2018 — Hyundai Verna
  • 2020 — Hyundai Venue
  • 2021 - Hyundai i20
• J D Power Appeal Awards 2016 demonstrating excellence of 'Made In India' Products as per global standards for Grand i10, Elite i20 & Creta.^{[citation needed]}
• JD Power Indian Customer Satisfaction Award 2017 – For Ranking Number 1 in After Sales Customer satisfaction.^{[citation needed]}

Brand ambassador[]

The carmaker got Shah Rukh Khan on board as its brand ambassador for the Hyundai Xcent, the company's recently launched sub-compact sedan in India. 1998, SRK shot his first TVC for the Hyundai Santro, and his association with the car brand has now turned 23.^{[citation needed]}

In 2010 Khan won the "Brand Ambassador of the Year" for Hyundai i10 at NDTV Profit Car and Bike Awards.^{[citation needed]}

Khan also promotes the "Be The Better Guy" road safety campaign for Hyundai.^{[citation needed]}

In July 2017, Hyundai India extended Khan's contract for two years.^[10][11]

See also[]

• Hyundai Motor Company
• Hyundai Kia Automotive Group
• Automobile industry in India

References[]

External links[]

• Hyundai Motor India Limited
• Hyundai history