Coca-Cola Citra
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| Product type | Citrus flavored cola |
|---|---|
| Owner | The Coca-Cola Company |
| Country | U.S. |
| Introduced | 2005 |
| Related brands | Diet Coke Coca-Cola with Lemon Coca-Cola with Lime |
| Markets | U.S., Mexico,[1] New Zealand, Japan[2] |
Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.
The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.[3]
Countries where Citra has been introduced[]
- Mexico - 2005 on a trial basis [1]
- New Zealand - 2005 for a limited time, discontinued in 2006
- New Zealand - reintroduced in March 2007, discontinued in September 2007
- Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties
See also[]
References[]
- ^ a b Lanza otra Coca-Cola en México on El Siglo del Torreón, 9 Mar 2005
- ^ Coca-Cola flavours from around the world on Love Food
- ^ "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.
Varieties of Coca-Cola | ||
|---|---|---|
| Regular |  | |
| Low-calorie | ||
| Other brands | ||
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Categories:
- Coca-Cola brands
- Products introduced in 2005
- Lemon-lime sodas
- Soft drink stubs