Crypt TV

Crypt TV

Type of site	Content site
Headquarters	United States
Founder(s)	Jack Davis, Eli Roth
CEO	Jack Davis
Key people	Jack Davis, Eli Roth, Darren Brandl (COO), Kate Krantz (CCO), Jason Blum
Industry	Film, TV, Internet
URL	crypttv.com
Launched	April 2015

Crypt TV is an American entertainment company focused on developing, producing and distributing horror themed digital content, with an emphasis on monsters and recurring characters in linked universes.^[1] It was founded by Jack Davis and Eli Roth in 2015 and backed by Jason Blum and Blumhouse Productions.^[2]

Crypt specializes in short-form horror videos made for the internet, including viral characters such as the Birch and the Look-See.^[3] The company has a combined social media following of 5 million likes on Facebook and 3.41 million subscribers on YouTube.^[4][5]

History[]

Jack Davis, who was still attending Duke University at the time, met Eli Roth at a dinner party in 2013. The pair kept in touch, discussing how to make scary entertainment effective on phone screens.^[4] Crypt TV was formed when Davis and Roth launched a "six-second scare" contest together in October 2014,^[6] as "a way to test to see if you could really make great scary content in short form on mobile," according to Davis.^[4] The contest was featured on Good Morning America and subsequently went viral, receiving over 15,000 submissions.^[7] Roth showed the contest to Jason Blum, who was looking for a digital strategy for Blumhouse Productions, and Blum became Crypt's first investor. The company was officially launched in April 2015 in Los Angeles with just three employees: Davis, Darren Brandl as Chief Operating Officer, and Kate Krantz as Chief Content Officer.^[3]

In March 2017, Crypt TV raised $3.5 million in funding, led by venture capital fund Lerer Hippeau Ventures, a backer of Buzzfeed.^[3] The company has raised $6.2 million from past investors.^[8]

In September 2018, Crypt TV announced that they had partnered with Facebook Watch to produce and release a fifteen-episode series about The Birch, one of their most popular IPs, which was released exclusively on the streaming site on October 19, 2019.^[9] In July 2019, it was announced The Birch was the first part of a five-series deal between Crypt and Facebook Watch, with each series receiving a ten-episode season.^[10] Stereoscope and Kinderfänger premiered in August and October 2020, and the remaining two series, Mira Mira and Woman in the Book, premiered in January and June 2021.

In May 2021, Crypt TV licenses made their first appearance in a video game, with three characters appearing as third-party downloadable content skins in the game Dead by Daylight by Behaviour Interactive.^[11] In April 2021, it was announced that Crypt had struck a deal with the NBC streaming site Peacock to produce an eight-episode series based on another of Crypt's more recent IPs, The Girl in the Woods. The series premiered exclusively on Peacock in October 2021, featuring Krysten Ritter (Jessica Jones) as director for the first four episodes.^[12]

Intellectual property[]

Crypt releases about 100 videos every three months, building its audience through Facebook and YouTube and averaging more than 100 million online views a month.^[3][8] Using real-time reactions on social media to test characters and concepts, the most well-received characters are inducted into the "Crypt Monster Universe," who then form the basis for as many as 15 videos in a quarter.^[3] Giggles the Clown, The Look-See, and Sunny Family Cult are among the most popular series developed this way.^[9]

Crypt's viral characters expand beyond traditional narrative videos; Giggles the Clown does live streaming interviews with fans, engaging on social media as a typical influencer would, and she has appeared as an attraction at Knott's Scary Farm.^[13] Crypt also has a merchandising deal with Spencer's Gifts, which sells merchandise for Giggles, the Birch, and Sunny Family Cult.^[3]

The Birch, the titular character of the 2016 short of the same name.

The Birch[]

Produced by Crypt TV in 2016, The Birch is a short film about a sentient tree who protects a teenage boy from bullies, being summoned by the boy's bully breaking a talisman of the tree's. The short was written and directed by Anthony Melton and Ben Franklin, and The Birch creature design was created by special effects artist, Cliff Wallace.^[9] The film went viral, winning a Webby award in 2017.^[14] The Birch was expanded and developed into a full-fledged Crypt Monster Universe character in its own Facebook Watch series,^[9] and in 2020, the show was renewed for a second ten-episode season^[15] that premiered in March 2021.

The Look-See[]

The Look-See is a popular horror web series based on a short by the same name. The series is about a sharp-toothed grinning demonic entity that puts his chosen victims to potentially fatal tests. Victims have to choose to let go of a specific item or person that they have held on to for a long time, and failure to release that specific item will end in the victim's death. The character and series were created by Landon Stahmer. The original short rose very quickly to popularity, and the titular monster is now one of Crypt TV's most recognizable monsters.

My First Day[]

My First Day is a darkly comedic horror short about a demented child who gets accepted into a private school for young aspiring serial killers. The short was written and directed by Jon Kovel. The short went viral and was shown at the 2017 Tribeca Film Festival as part of an horror anthology entitled, Crypt TV's Monster Madness. ^[16]

Sunny Family Cult[]

Sunny Family Cult is a popular horror drama web series based on a short by the same name. The show centers around a teenage girl named Taylor, who strives for a normal life while juggling her not-so-normal serial killing cult family. It featured actors such as Trew Mullen, Russell Cummings, and Stephanie Estes, and episodes were directed by Gabriel Younes and John Ross. The series was eventually what was used to connect the Crypt Monster Universe together, with a mysterious book filled with monsters from the other popular Crypt Monster Universe series being revealed in the final season. The cult's symbol and mask paraphernalia has been seen in multiple films in the Crypt Monster Universe, and Taylor and the show's main antagonist Elias have appeared in Crypt Monster Universe films.

The Thing in the Apartment[]

The Thing in the Apartment is a popular horror short from 2015 about two women who must confront a terrifying creature lurking in the shadows of a flat. The short was written and directed by John Ross. In 2017 it was shown at the Tribeca Film Festival as part of an horror anthology entitled, Crypt TV's Monster Madness,^[16] and was featured as part of the Chiller Network's Slice of Summer.^[17] It spawned a 2017 sequel, The Thing in the Apartment: Part II.

The Door in the Woods[]

Produced and released by Crypt TV in October 2018, The Door in the Woods is a short film about a hidden colony in the woods that protects a door into a dark dimension. Four children that don't believe the story about the door go into the woods and open it, releasing a monstrous creature called The Brute that slaughters the entire town, leaving a little girl named Carrie as the sole survivor. The film was very well received by viewers, with The Brute becoming another popular IP, and in 2020 a sequel to the original film starring Peyton List (Jessie, Cobra Kai) and Kal Penn (Designated Survivor) was released. Titled The Girl in the Woods, the sequel followed the events immediately after The Door in the Woods, with Carrie being found by a second survivor named Arthur Dean (portrayed by Penn), and eventually an adult Carrie (portrayed by List) sets out to kill The Brute.

In 2021, it was announced that an eight-episode series based on the two short films would be released by Crypt in partnership with the NBC streaming service Peacock,^[12] and was released exclusively on Peacock in October later that year. Krysten Ritter was set to direct,^[12] and Stefanie Scott, Misha Osherovich, and Sofia Bryant were cast as series regulars.^[18]

Selected filmography[]

References[]