Diva (Asian TV channel)

Diva

Country	Singapore
Broadcast area	Worldwide
Network	NBCUniversal International Networks
Headquarters	Singapore
Programming
Picture format	1080i (HDTV 16:9)
Ownership
Owner	NBCUniversal
Sister channels	CNBC Asia DreamWorks E! Sky News
History
Launched	30 November 1997
Closed	1 January 2020[1]
Former names	Hallmark Channel (1997-2010) Diva Universal (2010-2014)
Links
Website	divatv.asia
Availability

Diva (formerly Diva Universal) was a Southeast Asian pay television channel owned and operated by NBCUniversal International Networks.

It was launched on 30 November 1997 along with E! as Hallmark Channel Asia, before being rebranded in 19 September 2010 as Diva Universal, dropping the "Universal" name in 2014. After 22 years of broadcasting, Diva and E! has ended all operations at midnight, 1 January 2020. local time across the continent.^[1] NBCUniversal channels in Asia only remain DreamWorks, CNBC Asia and Golf Channel.

History[]

Hallmark Channel Asia was launched on 30 November 1997 with E!. It had four different feeds including the Philippine one, which was launched on 19 August 2009.

Hallmark Channel Asia was rebranded as Diva Universal on 19 September 2010, after its brand licensing agreement with Crown Media ended, as part of Universal Networks International's efforts to refocus its network portfolio. Coinciding with the launch of its high-definition feed, the SD channel started broadcasting in 16:9 widescreen on 1 February 2014. On 16 June 2014, Diva Universal's name was simplified to Diva.

On March 14, 2018, The SD version of the channel on Astro switch to 16:9 format.

See also[]

• Diva Universal in various countries

References[]

External links[]

• Official website