Down (Jessi song)

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"Down"
Downsinglejessi.jpg
Single by Jessi
ReleasedJuly 6, 2018 (2018-07-06)
Genre
[1]
Length3:01
LabelYMC Entertainment
Songwriter(s)
  • Jessi
  • Double K
  • Gray
  • Danny Chung
Jessi singles chronology
"Gucci"
(2017) 		"Down"
(2018) 		"Who Dat B"
(2019)
Music video
"Down" on YouTube

"Down" is a single recorded by American singer, songwriter and rapper Jessi. It was released on July 6, 2018[2][3] by YMC Entertainment as her last release with the company,[4] and distributed by LOEN Entertainment.

Background and release[]

The rapper announced the single by posting several teaser videos in july,[5][6] the first being released on July 4, 2018 on the YMC Entertainment YouTube channel.[7] The single was released on July 6, 2018,[8][9] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018,[10] the single's music video was released on the same day.[11][12]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea’s societal norms" in the music video.[13][14] The music video was Directed by Korlio (August Frogs).

Composition[]

The single was written by Jessi, Double K, Gray, and Danny Chung.[15] "Down" is an Hip-hop and Tropical house song.[16]

Controversy[]

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[17][18]

Promotion[]

Live performances[]

To promote the single, Jessi performed in , The Show July 10, 2018,[19] Show Champion on July 11,[20] Music Bank on July 13,[21] Show! Music Core on July 14,[22] Inkigayo on July 15,[23] and Simply K-Pop on July 27.[24]

References[]

  1. ^ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  2. ^ "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
  3. ^ "Jessi's 'Down' Music Video: Watch | Billboard". Billboard. 2018-07-06. Retrieved 2020-06-08.
  4. ^ "Jessi's contract with YMC Entertainment comes to an end". Allkpop. October 31, 2018. Retrieved September 11, 2020.
  5. ^ "'컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). Retrieved 2020-06-25.
  6. ^ "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
  7. ^ "[Teaser] Jessi(제시) _ Down". YouTube.
  8. ^ "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
  9. ^ "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
  10. ^ "Jessi to discussing contract renewal with YMC Entertainment". www.Kpoplove.koreadaily.com. October 31, 2018. Retrieved September 12, 2020.
  11. ^ "제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기". 네이버 블로그 | 노래추천해 주는 뮤라프 (in Korean). Retrieved 2020-06-25.
  12. ^ "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
  13. ^ Breaking Korea’s societal norms. Your girl had to do it!