Dynamic Yield

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Dynamic Yield
TypePrivate
IndustrySoftware, Web optimization
Founded2011
FounderLiad Agmon, Omri Mendellevich
HeadquartersNew York City
Key people
Liad Agmon (CEO)
Omri Mendellevich (CTO)
ParentMcDonald's
Websitewww.dynamicyield.com

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging.[1][2][3] Headquartered in New York, the company serves over 350 brands across the world.[4] The company was acquired by McDonald's in 2019.

History[]

Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors.[5] Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings).[6][7][8] Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.[9]

Omri Mendellevich has served as the company’s chief technology officer since its inception.[10]

As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.[11]

The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.[12]

Acquisition[]

In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades.[13][14] McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.[15]

Funding[]

The company raised approximately $68 million over five funding rounds.

  • Feb 2012: undisclosed seed round led by Ofer Zinger and Ohad Gliksman.[citation needed]
  • April 2013: a $2 million Series A round led by Bessemer Venture Partners (BVP), with investments from the New York Times Company and Eric Schmidt’s Innovation Endeavors.[16]
  • June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.[17]
  • December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital.[18] In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.[19]
  • August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures.[citation needed] In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.[20]

Recognition[]

  • CB Insights: Listed as top 100 AI companies in the world in 2018[21]
  • Crain’s Top 100 Places to Work in NY[22]
  • Named a Leader for three consecutive years in Gartner's Magic Quadrant for Personalization Engines[23]
  • One of Deloitte’s Technology Fast 500 Companies[24]

See also[]

References[]

  1. ^ Lunden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch.
  2. ^ Barrett, Brian (March 25, 2019). "McDonald's Bites on Big Data With $300 Million Acquisition". WIRED.
  3. ^ "Dynamic Yield raises $22M to make marketing more personal".
  4. ^ Heggie-Collins, Sam (July 8, 2020). "Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web". Directors Club.
  5. ^ Ha, Anthony. "Personalization company Dynamic Yield raises $22M and adds Baidu as an investor". TechCrunch.
  6. ^ "Liad Agmon About What It Takes To Build A Startup In Israel | People". NoCamels - Israeli Innovation News. 2013-02-10. Retrieved 2019-04-17.
  7. ^ Kawamoto, Dawn. "McAfee buys, integrates Onigma". CNET. Retrieved 2019-04-17.
  8. ^ "Sears buys social search engine Delver.com". DMNews.com. Retrieved 2019-04-17.
  9. ^ Elana Widmann (February 10, 2013). "Liad Agmon, A 35-Year-Young Startup Veteran, On What It Takes To Build A Good Startup In Israel". NoCamels.
  10. ^ "McDonald's to buy Israel's Dynamic Yield for $300 million". www.israelhayom.com. Retrieved 2019-04-25.
  11. ^ "McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience". Fortune. Retrieved 16 May 2019.
  12. ^ "Dynamic Yield Career Page".
  13. ^ "McDonald's acquires decision technology company Dynamic Yield". S&P Global. March 25, 2019.
  14. ^ Lucas, Amelia (2019-03-25). "McDonald's announces acquisition to personalize the drive thru". www.cnbc.com. Retrieved 2019-04-25.
  15. ^ Blustein, Andrew (March 27, 2019). "McDonald's aims to personalize Drive Thru experience with $300m Dynamic Yield acquisition". The Drum.
  16. ^ Robin Wauters (April 24, 2013). "Website revenue optimization co Dynamic Yield raises $2m". NoCamels.
  17. ^ John Biggs (June 20, 2014). "Website revenue optimization co Dynamic Yield raises $2m". Techcrunch.
  18. ^ Anthony Ha (Dec 20, 2016). "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". Techcrunch.
  19. ^ Anthony Ha. "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor".
  20. ^ Luden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". www.techcrunch.com. TechCrunch.
  21. ^ "AI 100: The Artificial Intelligence Startups Redefining Industries". CB Insights.
  22. ^ "Crain's Best Places to Work".
  23. ^ "Magic Quadrant for Personalization Engines". Gartner.
  24. ^ "Deloitte Technology Fast 500". Deloitte.
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