Easypaisa

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Easypaisa
TypePrivate
IndustryMobile financial services
Founded2009; 13 years ago (2009)[1]
HeadquartersKarachi, Pakistan
Key people
Ali Ghori
ProductsMobile payments/Digital wallet
ParentTelenor Microfinance Bank
Websitewww.easypaisa.com.pk

Easypaisa is a Pakistani mobile wallet, mobile payments and branchless banking services provider.[2][3] It was founded in 2009 by Telenor Pakistan in partnership with Tameer Bank, which was renamed to Telenor Microfinance Bank in 2017.[4]

It also provides digital payment service through QR code in partnership with MasterPass and is the only GSMA mobile money certified service in Pakistan.[5]  

Easypaisa was initially launched as a money transfer service through Unstructured Supplementary Service Data (USSD) channels. In 2016, Easypaisa mobile app was launched to carry out a host of financial transactions other than money transfer. [6]

Easypaisa is the branchless banking service of Telenor Microfinance Bank which is jointly owned by Telenor Group, one of the world’s largest telecommunications company across the Nordics and Asia with 186 million customers, and Ant Group, an affiliate company of Alibaba Group and the operator of the world's leading open digital lifestyle platform, Alipay.

History[]

Easypaisa was launched in 2009 by Telenor Pakistan in partnership with Tameer Bank, which was later renamed as Telenor Microfinance Bank.[1] Initially, it was launched as a money transfer service only.[7]

Currently, it has 9 million monthly active users, a growth of 28 percent compared to 2019.[7]

See also[]

References[]

  1. ^ a b Shaikh, Ayesha (26 June 2018). "Making Telenor Bank the change agent for microfinance and e-commerce". Aurora Magazine.
  2. ^ "رقم کی منتقلی: دیہاڑی دار طبقے کے لیے 'فن ٹیک' ایک نعمت". Independent Urdu. November 5, 2020.
  3. ^ Riaz, Rohama (September 12, 2018). "Are e-wallets the future of transaction in Pakistan? It's likely". DAWN.COM.
  4. ^ "Tameer Microfinance Bank rebranded to 'Telenor Bank'". TechJuice. 2017-03-27. Retrieved 2020-11-09.
  5. ^ "GSMA launches Global Mobile Money Certification - Pakistan's Easypaisa among first certified providers". Tech Prolonged. 2018-04-12. Retrieved 2020-11-09.
  6. ^ Yawar, Samir. "EasyPaisa Launches App to Completely Manage Your Mobile Wallet Account". Retrieved 2020-11-09.
  7. ^ a b Ali, Kalbe (May 31, 2021). "Cash wallets are the future of fintech". DAWN.COM.

External links[]


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