GMA Artist Center
 | This article does not cite any sources. (July 2021) |
 The logo of GMA Artist Center (2020–2021) | |
| Formerly | GMA Artist Center (1995–2021) |
|---|---|
| Type | Public company (PSE: GMA7 and GMAP) |
| Industry | Talent agency |
| Founded | August 12, 1995 |
| Headquarters | , |
Area served | Nationwide (Metro Manila and suburbs) |
Key people | Felipe Gozon, President Gigi Santiago-Lara, Head Gina Alajar, Director Johnny Manahan, Consultant |
| Products | Music & entertainment |
| Services | Music & entertainment |
| Owner | Felipe Gozon, CEO |
| Parent | GMA Network Inc. |
| Website | gmanetwork.com/artistcenter |
Sparkle GMA Artist Center (also known as GMA Talent Management and Development Department) is a talent agency based in Metro Manila, Philippines that was founded in 1995.
History[]
GMA Artist Center conducted several auditions prior to launching its first batch of talents in 1998. It also launched the "Metropop Star Search" from 1996-1998 where winners automatically became part of GMAAC. It was originally headed by veteran talent manager Wyngard Tracy until 2000. Under his watch, various artists under contract with GMAAC were introduced in various television shows produced by the network. When Felipe Gozon took over as GMA Network's President and CEO in 2000, the Artist Center was placed under the network's Entertainment Division led by Wilma Galvante. In 2003, GMAAC hired Ida Henares as their newest head. Under her leadership, GMAAC launched the reality artista search "Starstruck" which became the main launching pad for most star hopefuls since then. It was also under her watch when artists under contract with GMAAC were given maximum exposure in various multimedia outlets. In 2007, GMA Artist Center invoked the exclusivity clause. For 2011, GMA Artist Center's slogan was "Making Stars Shine".
In 2013, Henares retired from her position. GMAAC suffered leadership instability that year when Arsi Baltazar and David Fabros were hired to succeed Henares, only to stay for a short period of time. In 2014, Simoun Ferrer and Gigi Santiago-Lara became the new heads of GMAAC. During thair tenure until Ferrer's resignation in December 1, 2021, GMAAC experienced growth and increased popularity, with most of its artists being given recognition here and abroad. In July 13, 2021, former Star Magic Chairman Emeritus Johnny Manahan signed up as GMAAC consultant. In September 5, 2021 GMAAC organized "Signed for Stardom", a digital multi-platform event where current and new talents were signed up and introduced to the public.
GMAAC provides models for various endorsements, actors and directors for film outfits of various film production companies in the Philippines such as for GMA Pictures and Regal Entertainment, and singers for GMA Music.
In December 23, 2021, the network has announced the rebranding of GMA Artist Center to Sparkle GMA Artist Center effective January 1, 2022.
References[]
- GMA Artist Center
- Talent agencies of the Philippines