Hololive Production

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Hololive Production
IndustryVirtual YouTuber
Brands
  • Hololive (JP, ID, EN)
  • INoNaKa (INNK) Music
  • Holostars
OwnerCover Corporation
Website
Cover Corporation
TypeKabushiki-gaisha
No Stock Symbol (Not listed on NYSE or Tokyo Stock Exchange)
Industry
Founded13 June 2016; 5 years ago (2016-06-13)
FounderMotoaki Tanigo
Headquarters,
Japan
Key people
¥168 million[1] (Q4 FY2019)
Total assets¥725 million[1] (Q4 FY2019)
Number of employees
152 (April 2021)
Websitecover-corp.com

Hololive Production (Japanese: ホロライブプロダクション, stylized in lowercase) is a virtual YouTuber (VTuber) talent agency owned by Japanese tech entertainment company Cover Corporation. As of 2021, the agency manages more than 50 VTubers between its branches; talents included Usada Pekora, Houshou Marine, Shirakami Fubuki, Inugami Korone, Gawr Gura, Mori Calliope, Minato Aqua, and Akai Haato, among many others. With Anycolor's  [ja], Hololive is one of the two major corporate VTuber agencies.

The name Hololive was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, this Hololive branch was merged with Cover's male Holostars agency and INoNaKa (INNK) Music label to form a unified "Hololive Production" brand. In 2019 and 2020, the agency debuted three overseas branches: Hololive China (since disbanded), Hololive Indonesia, and Hololive English.

As of May 2021, Hololive talents have more than 40 million combined subscribers on YouTube.

History[]

2016–17: Beginnings[]

See caption
Cover's logo from 2016 to 2019

Cover Corporation (カバー株式会社, Kabā Kabushiki-gaisha) was founded on 13 June 2016 by Motoaki "Yagoo" Tanigo,[a] an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer, and founded various startup companies.[2][3] Cover at first focused on augmented (AR) and virtual reality (VR) software,[2] and received funding from incubator firms Tokyo VR Startups[4] and Recruit.[5]

At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming.[4] According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku.[2] Kizuna AI, who began the virtual YouTuber trend in 2016, was another likely inspiration.[6]

Cover debuted Tokino Sora (ときのそら), the first VTuber using the company's avatar capture software, on 7 September 2017.[7] On 21 December, the company released hololive, a smartphone app for iOS and Android enabling users to view virtual character live streams using AR camera technology.[8] The following day, Cover opened auditions for a second Hololive character, Roboco (ロボ子),[9] who would debut on YouTube on 4 March 2018.[10]

2018–19: Growth and reorganization[]

On 5 April 2018, Cover released an update to the Hololive app that removed its AR features, but added a feature enabling mapping of a user's facial movements onto animated avatars in real time.[11] This update enabled at-home auditions using the iPhone X, and auditions for five new characters that would become part of the agency's first "generation" opened on 2 May.[12] The first generation of Hololive talents debuted from May to June 2018, and a second generation followed in August and September. On 15 November, Cover debuted AZKi, a non-Hololive VTuber focused on creating music.[13]

Hololive Gamers, a group of VTubers specializing in let's plays, debuted in December 2018 and April 2019. On 25 December 2018, Hololive launched Miko no Tsutome! (みこのつとめっ!), a series of daily 3D anime shorts starring talent Sakura Miko (さくらみこ).[14] It was well-received, and a second web series, Holo no Graffiti, began weekly release on YouTube in May 2019.[15]

On 8 January 2019, Hololive announced that it had signed a contract with the Chinese video platform Bilibili, under which it would open 15 channels on the platform and simultaneously stream there and on YouTube. It would also begin collaborating with Chinese-speaking volunteers to translate Hololive videos, and start releasing original content for the Chinese market.[16] On 17 May, Cover opened permanent talent auditions in China and Japan.[17]

On 19 May, Cover formed an in-house music label, INoNaKa (INNK) Music, from AZKi and independent VTuber Hoshimachi Suisei (星街すいせい).[18] The 1st generation talents of Holostars, a new all-male VTuber agency,[19] began debuting in June 2019, followed by more in September and October of the same year. A 2nd generation of Holostars talents debuted in December 2019,[20] and a 3rd generation would later debut in May 2020.[21] A 3rd generation of Hololive, "Hololive Fantasy", debuted from July to August 2019. A 1st generation of Hololive China, a Chinese-speaking branch active on Bilibili, debuted from September 2019 to January 2020. A 2nd generation of Hololive China debuted in April 2020.[22]

On 2 December 2019, Cover consolidated its Hololive, INNK Music, and Holostars agencies under a unified brand named Hololive Production; the three entities continued to operate under their respective management teams.[23] On the same day, Suisei transferred to Hololive from INNK, leaving AZKi as the label's only member.[24] A 4th generation of the original Hololive branch debuted late December 2019 and early January 2020.[25]

2020–present: Expansion[]

Group of 23 female cartoon characters
Promotional artwork for the "Nonstop Story" concert featuring all talents of Hololive Japan up to Generation 3

On 24 January 2020, Cover held "hololive 1st fes. Nonstop Story", a concert at the Toyosu Pit in Kōtō, Tokyo, with AZKi and all 22 pre–4th generation Hololive members.[26] A new branch of Hololive composed of Indonesian-speaking talents, named Hololive Indonesia, debuted its first generation in April 2020.[27] A 2nd generation of the branch debuted in December 2020.

In June 2020, Cover released an apology for uploading Nintendo video game content without copyright permission. Cover released a second apology statement on 30 July, and announced it had obtained streaming permission from Nintendo on 1 August.[28] The incident resulted in a large number of archived Hololive streams on YouTube being set to private or deleted.[28]

A 5th generation of Hololive debuted in August.[29] Shortly after talent Mano Aloe's debut on 15 August, a recording of an earlier stream that she had hosted on the Japanese platform  [ja] in which she leaked her Live2D model was widely publicized.[30] After becoming the subject of online harassment, she hosted a stream two days later asking viewers to stop calling her home phone. On the same day, Cover apologized for the incident and issued a two-week suspension.[30] On 31 August, the day of Aloe's scheduled return, Cover announced that she had retired due to incurred stress.[31] The company released a statement one week later regarding its planned responses to future harassment of talents, announcing that it would take legal action against harassers and establish a reporting system to catch future incidents.[6]

A new English-language Hololive branch, Hololive English, debuted in September 2020.[32] On 22 October, English talent Gawr Gura became the first Hololive talent to reach 1 million YouTube subscribers;[33] on 17 January 2021, she became the first Hololive talent to reach 2 million subscribers on the platform and the second VTuber to do so, after Kizuna AI.[34] Gawr Gura became the first VTuber to reach 3 million subscribers on YouTube on 4 July 2021,[35] having surpassed Kizuna AI at 2.97 million on 30 June.[36]

On 21 and 22 December 2020, Cover held "hololive 2nd fes. Beyond the Stage", a two-day pay-per-view livestream follow-up to "Nonstop Story", and a collaboration with the Japanese entertainment company Bushiroad.[37] At the concert's end, Cover announced Hololive's first original-only concert, titled "Hololive Idol Project 1st Live 'Bloom,'", which was held on 17 February 2021 at Tokyo Garden Theatre (in-person viewing was later cancelled).[38][39] At the end of the concert, Cover announced a multimedia project entitled Hololive Alternative, releasing a promotional video.[40]

Cover announced two additional auditions for Hololive English for a VSinger and a full generation of members. The VSinger audition was announced on 30 November 2020 and debuted its talent IRyS as part of Project: Hope on 11 July 2021.[41][42] The audition for the next generation of Hololive English members was announced on 12 February 2021 and was revealed on 18 August 2021 as Hololive Council.[43] Hololive Council contains five members and a relay debut was scheduled for 22 August.[44]

On 8 August 2021, Hololive announced its horror project titled "Hololive ERROR" with a live-action teaser featuring Tokino Sora.[45] The project is revealed to be a horror game featuring Hololive members playing as in-game NPCs.[46]

Taiwan controversy and suspensions[]

In September 2020, Kiryu Coco and Akai Haato each mentioned Taiwan on stream while discussing YouTube channel analytics, which at the time listed Taiwan as a country in the Japanese interface.[6][47][48][49] Their comments sparked outrage among viewers in mainland China, and were followed by a statement from Cover in Japanese, English, and Chinese on 27 September.[50] In it, the company faulted the talents for "making statements insensitive to certain nationalities" and for "divulging confidential YouTube channel analytics information". Each received a three-week suspension from all activities.

In a separate Chinese-only statement posted earlier on Bilibili, Cover had stated that Coco and Haato's comments did not reflect its policy on China,[47] and reaffirmed its support for the One-China policy and its commitment to doing business in the country.[51][52] Three days later, the company released another statement addressing the discrepancies between the messages, stating that the Bilibili statement was released "due to the desire to adapt it to the needs of the audience".[53] Cover apologized for confusion it had caused, and announced changes in its procedure for releasing regional statements and the formation of a committee to prevent similar incidents.[6][54] On 19 October, both talents resumed their streaming activities, as scheduled.[55][56]

After a "rush of harassment, reports, and apparent boycotting on Bilibili",[6] all six members of Hololive China retired on different dates in late 2020.[57] Kiryu Coco later left Hololive on good terms. Her final stream was on July 1st 2021.[58]

Business[]

Along with its major competitor  [ja], a VTuber agency owned by Anycolor, Inc., Hololive Production dominates the corporate VTuber market as of 2020. By "harness[ing] the entertainment value of both streaming and J-pop idol groups", Cover operates at scale not possible for independent VTubers, and has used its funding to create merchandise, produce music, and host live 3D events.[6] As of 2021, Cover has held three major funding rounds:[59]

Many Hololive streamers work full-time, while others stream as a side job.[6] Talent Kiryu Coco had earned approximately 85 million yen (US$810,000) through YouTube's Super Chat donation system as of August 2020, making her the site's all-time top Super Chat earner, according to data collection site Playboard. Four other Hololive members were also among the top ten earners.[60] As of September 2020, Hololive channels had more than 10 million combined subscribers on YouTube, and 10 million additional combined subscribers on Chinese platform Bilibili.[2] By May 2021, Hololive channels had more than 40 million combined YouTube subscribers.[citation needed]

Affiliated talents[]

Formerly-affiliated talents are indicated with a double dagger (‡).

Japan[]

Hololive[]

Non-generational affiliated talent (Generation 0)

  • Tokino Sora [ja] (ときのそら)
  • Roboco [ja] (ロボ子)
  • Sakura Miko [ja] (さくらみこ)
  • Hoshimachi Suisei (星街すいせい)

Generation 1

  • Yozora Mel [ja] (夜空メル)
  • Shirakami Fubuki [ja] (白上フブキ)
  • Natsuiro Matsuri (夏色まつり)
  • Aki Rosenthal [ja] (アキ・ローゼンタール)
  • Akai Haato [ja] (赤井はあと)
  • ‡ Hitomi Chris (人見クリス)

Generation 2

  • Minato Aqua [ja] (湊あくあ)
  • Murasaki Shion [ja] (紫咲シオン)
  • Nakiri Ayame [ja] (百鬼あやめ)
  • Yuzuki Choco [ja] (癒月ちょこ)
  • Oozora Subaru [ja] (大空スバル)

Hololive Gamers

  • Shirakami Fubuki [ja] (白上フブキ)
  • Ookami Mio [ja] (大神ミオ)
  • Nekomata Okayu [ja] (猫又おかゆ)
  • Inugami Korone [ja] (戌神ころね)

Generation 3 (Hololive Fantasy)

  • Usada Pekora [ja] (兎田ぺこら)
  • Uruha Rushia [ja] (潤羽るしあ)
  • Shiranui Flare (不知火フレア)
  • Shirogane Noel [ja] (白銀ノエル)
  • Houshou Marine [ja] (宝鐘マリン)

Generation 4

  • Amane Kanata [ja] (天音かなた)
  • ‡ Kiryu Coco [ja] (桐生ココ)
  • Tsunomaki Watame [ja] (角巻わため)
  • Tokoyami Towa (常闇トワ)
  • Himemori Luna (姫森ルーナ)

Generation 5

  • Yukihana Lamy [ja] (雪花ラミィ)
  • Momosuzu Nene [ja] (桃鈴ねね)
  • Shishiro Botan [ja] (獅白ぼたん)
  • ‡ Mano Aloe (魔乃アロエ)
  • Omaru Polka [ja] (尾丸ポルカ)

Inonaka Music[]

  • AZKi

Holostars[]

Generation 1
  • Hanasaki Miyabi (花咲みやび)
  • ‡ Kagami Kira (鏡見キラ)
  • Kanade Izuru (奏手イヅル)
  • ‡ Yakushiji Suzaku (薬師寺朱雀)
  • Arurandeisu (アルランディス)
  • Rikka (律可)

Generation 2

  • Astel Leda (アステル・レダ)
  • Kishido Temma (岸堂天真)
  • Yukoku Roberu (夕刻ロベル)

Generation 3

  • ‡ Tsukishita Kaoru (月下カオル)
  • Kageyama Shien (影山シエン)
  • Aragami Oga (荒咬オウガ)

Overseas[]

Hololive China[]

Generation 1
  • ‡ Yogiri (夜霧)
  • ‡ Civia (希薇娅)
  • ‡ Spade Echo (黑桃影)
Generation 2
  • ‡ Doris (朵莉丝)
  • ‡ Rosalyn (罗莎琳)
  • ‡ Artia (阿媂娅)

Hololive Indonesia[]

Generation 1
  • Ayunda Risu (アユンダ・リス)
  • Moona Hoshinova (ムーナ・ホシノヴァ)
  • Airani Iofifteen (アイラニ・イオフィフティーン)
Generation 2
  • Kureiji Ollie (クレイジー・オリー)
  • Anya Melfissa (アーニャ・メルフィッサ)
  • Pavolia Reine (パヴォリア・レイネ)

Hololive English[]

Hololive Myth
  • Mori Calliope (森カリオペ)
  • Takanashi Kiara (小鳥遊キアラ)
  • Ninomae Ina'nis (一伊那尓栖)
  • Gawr Gura [ja] (がうる・ぐら)
  • Watson Amelia (ワトソン・アメリア)
Hololive Council
  • Tsukumo Sana (九十九佐命)
  • Ceres Fauna (セレス・ファウナ)
  • Ouro Kronii (オーロ・クロニー)
  • Nanashi Mumei (七詩ムメイ)
  • Hakos Baelz (ハコス・ベールズ)
Project: HOPE[]
  • IRyS (アイリス)

Media and events[]

Selected discography[]

Hololive[]

All group releases to date have been performed by "Hololive Idol Project", a group that consists of different talents for each release.

As lead up to Nonstop Story[]
  • "Shiny Smily Story" – 16 September 2019[61]
  • "Yumemiru Sora e" (夢見る空へ) – 17 February 2020[62]
  • "Kirameki Rider☆" (キラメキライダー☆) – 24 February 2020[62]
As lead up to "Bloom,"[]
  • "Blue Clapper" – 24 December 2020
  • "Hyakka Ryoran Hanafubuki" (百花繚乱花吹雪) – 31 December 2020
  • "Shijoshugi Adtruck" (至上主義アドトラック) – 7 January 2021
  • "Candy-Go-Round" – 14 January 2021
  • "Daily Diary" (でいり〜だいあり〜!) – 21 January 2021
  • "Stardust Song" – 4 February 2021
  • "Dreaming Days"– 11 February 2021
  • "AsuiroClearSky" (あすいろClearSky) – 19 February 2021[63]
Album Artist Release date Catalog number Peak chart position
Bouquet hololive IDOL PROJECT 21 April 2021[64] HOLO-001 4 (Oricon)[64]
Others[]
  • "Halloween Night, Tonight!" (今宵はHalloween Night!) – 23 October 2020[65]

INNK Music[]

Album Artist Release date Catalog number Peak chart position
without U AZKi 12 November 2019[66] QACW-3012 88 (Oricon)[66]
Re:Creating world AZKi 1 December 2020[67] INNK-0005

Holostars[]

  • "Just Follow Stars" – 28 June 2021[68]

Concerts and events[]

List only contain concerts organized primarily by Cover corp., concerts which feature HoloPro members as guest artist(s) are not included.

  • Hololive 1st fes. Nonstop Story (24 January 2020) – Featuring AZKi and JP members before Gen 4; held at the Toyosu Pit in Kōtō, Tokyo[26]
  • Minato Aqua Anniversary Live 2020 "Aqua Color Super☆Dream♪" (21 August 2020) – Featuring Minato Aqua; pay-per-view live stream on Niconico[69]
  • Hololive 2nd fes. Beyond the Stage (21–22 December 2020) – Featuring AZKi and JP members before Gen 5; pay-per-view live stream on Niconico and SPWN, sponsored by Bushiroad[70]
  • Hololive Idol Project 1st Live "Bloom," (17 February 2021) – Featuring 23 selected JP members; held at Tokyo Garden Theatre in Ariake with simultaneous pay-per-view live stream on Niconico and SPWN,[38] in-person viewing cancelled due to COVID-19[39]
  • Hololive 1st Generation 3rd Anniversary LIVE "from 1st" (28 May 2021) – Featuring all JP Gen 1 members; held at Ex Theater Roppongi in Minato, Tokyo with pay-per-view livestream on SPWN,[71] in-person viewing cancelled due to COVID-19[72]
  • Tsunomaki Watame 1st Live "Watame Night Fever!!" (12 October 2021) – Featuring Tsunomaki Watame; to be held at Zepp Tokyo in Kōtō, Tokyo with simultaneous pay-per-view live stream on SPWN, co-sponsored by Bushiroad[73]
  • Hoshimachi Suisei 1st Solo Live "Stellar into the galaxy" (21 October 2021) – Featuring Hoshimachi Suisei; to be held at the Toyosu Pit in Kōtō, Tokyo with simultaneous pay-per-view live stream on SPWN, co-sponsored by Bushiroad.[74]

Notes[]

  1. ^ Japanese: 谷郷元昭, Hepburn: Tanigō Motoaki

References[]

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  3. ^ "「ホロライブ」のビジョンとこれから――Tokyo XR Startups出身起業家インタビュー(第一回:カバー株式会社CEO 谷郷 元昭氏)" [A look at Hololive and the future - an interview with a Tokyo XR startup entrepreneur]. MoguLive (Interview) (in Japanese). 23 August 2019. Retrieved 20 September 2020.
  4. ^ Jump up to: a b Hirota, Minoru (19 May 2017). "「誰でも美少女」の未来にまた一歩 VRで演じて、スマホで閲覧、おさわりも!? なデモが話題" [One step closer to the future where anyone can be a beautiful girl. Performing in VR and watching – even touching?! – on a smartphone.]. PANORA (in Japanese). Retrieved 20 September 2020.
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  13. ^ "カバー株式会社がプロデュースする新音楽プロジェクトより、「Virtual Diva AZKi」デビュー" [Virtual Diva AZKi, a new music project by Cover] (Press release) (in Japanese). Cover. 15 November 2018. Retrieved 23 September 2020 – via PR Times.
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  15. ^ Komatsu, Mikikazu (6 May 2019). "Holo Live YouTubers' New Web Anime Short "Holo no Graffiti" 1st Episode Streamed". Crunchyroll. Retrieved 10 September 2020.
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  19. ^ "カバー株式会社��男性VTuber事務所「ホロスターズ」設立のお知らせ" (Press release) (in Japanese). Cover. 27 May 2019. Retrieved 14 September 2020 – via PR Times.
  20. ^ "男性VTuberグループ「ホロスターズ」 2期生3名が新たにデビュー" [3 new male VTubers, Holostars 2nd gen, to debut]. MoguLive (in Japanese). 4 December 2019. Retrieved 26 October 2020.
  21. ^ "ホロライブプロダクションから「TriNero(トライネロ)」デビュー決定のお知らせ" (Press release) (in Japanese). Cover. 27 April 2020. Retrieved 18 October 2020 – via PR Times.
  22. ^ "ホロライブ中国2期生「Doris」「Artia」「Rosalyn」デビュー決定のお知らせ" [Debut dates for Hololive China's 2nd generation] (Press release) (in Japanese). Cover. 6 March 2020. Retrieved 18 October 2020 – via PR Times.
  23. ^ "カバー、ホロライブ・ホロスターズ・イノナカミュージックの総称を「ホロライブプロダクション」に統一" [Cover merges 'Hololive', 'Holostars' and 'Inonaka Music' into 'Hololive Production']. PANORA (in Japanese). 2 December 2019. Retrieved 3 October 2020.
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  25. ^ "ホロライブ4期生「天音かなた」「角巻わため」「桐生ココ」「常闇トワ」「姫森ルーナ」デビュー決定のお知らせ" [Announcing the debuts of Hololive's 4th generation]. PANORA (in Japanese). Cover. 25 December 2019. Retrieved 28 October 2020.
  26. ^ Jump up to: a b "23名がアイドル衣装に 1/24豊洲PIT・hololive 1st fes.、メインビジュアル解禁". PANORA (in Japanese). 27 December 2019. Retrieved 10 September 2020.
  27. ^ "VTuberグループ「ホロライブインドネシア」、「Risu」「Moona」「Iofi」デビュー決定!" [Debut dates for Hololive Indonesia's Risu, Moona, and Iofi] (Press release) (in Japanese). Cover. 6 April 2020. Retrieved 14 September 2020 – via PR Times.
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  67. ^ バーチャルシンガーAZKi、2つの重大情報解禁!2nd ALBUM『Re:Creating world』予約開始 &「AZKi 6th LiVE Re:Creating world」開催決定! [Virtual singer AZKi has two important announcements! Pre-orders for her second album "Re:Creating world" are now open & "AZKi 6th LiVE Re:Creating world" will be held!] (Press release) (in Japanese). Cover. 15 November 2020. Retrieved 2 December 2020 – via PR Times.
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