Jack Link's Beef Jerky

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Link Snacks, Inc.
IndustryFood manufacturing
FoundedMinong, Wisconsin, United States
(1986; 35 years ago (1986))
FounderJohn 'Jack' Link
HeadquartersMinong, Wisconsin, United States of America[1]
Area served
Worldwide
Key people
  • Jack Link
  • Troy Link
Products
Website

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3] Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; Underwood, Iowa and Bellevue, Nebraska; and its marketing office in Minneapolis.[6][7]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [8] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]

Advertising[]

In 2013, they signed a sponsorship deal with the Seattle Mariners.[10]

Also in 2013, Jack Link's Jerky appeared in mid-credits scenes in Season 1 of the Hulu animated show The Awesomes.

In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[11] This new logo was designed by Davis Design of Mississauga, Ontario.[1]

In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12]

The company also employs a nutritionist, Christina Meyer-Jax, to explain the dietary value of protein as part of their marketing.[13]

As of September 2017, the company sells apparel in their online store.

References[]

  1. ^ Jump up to: a b "You don't Know Jack". Underconsideration.com. Retrieved 5 January 2019.
  2. ^ "Archived copy". Archived from the original on 2016-03-15. Retrieved 2016-03-13.CS1 maint: archived copy as title (link)
  3. ^ Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel.
  4. ^ "About Us | Jack Link's". Jacklinks.com. Retrieved 2017-09-15.
  5. ^ "Snack time! When stomachs growl, these delight". Arkansas Online. 2021-01-14. Retrieved 2021-06-26.
  6. ^ "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  7. ^ Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune.
  8. ^ "Peperami gobbled up by US meat snacks firm Jack Link's". Theguardian.com. 21 February 2014. Retrieved 5 January 2019.
  9. ^ Contributor (2020-01-10). "Tyson Foods sells Golden Island jerky business to Jack Link's". FoodBev Media. Retrieved 2020-09-14.
  10. ^ Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal.
  11. ^ "Jack Link's rolls out new logo, package, cleaner label". Meatpoultry.com. Retrieved 5 January 2019.
  12. ^ "Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'". Ispot.tv. Retrieved 5 January 2019.
  13. ^ "Nutrition". Jacklinks.com. Retrieved 2017-09-15.

External links[]

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