KTJM

KTJM
City	Port Arthur, Texas
Broadcast area	Greater Houston; Golden Triangle
Frequency	98.5 MHz (HD Radio)
Branding	La Raza 98.5 y 101.7
Programming
Language(s)	Spanish
Format	Regional Mexican
Ownership
Owner	Estrella Media ; (Estrella Radio License of Houston LLC)
Sister stations	Radio: KJOJ-FM, KNTE, KQQK; TV: KZJL
History
First air date	May 14, 1963 (58 years ago) (as KPAC-FM)
Former call signs	KHYS (January 30, 1978-January 22, 1999); KPAC-FM (May 14, 1963-January 30, 1978)
Call sign meaning	The JaM (From previous rhythmic oldies format)
Technical information
Facility ID	20489
Class	C
ERP	100,000 watts
HAAT	596 metres (1,955 ft)
Transmitter coordinates	30°1′2.2″N 94°32′47.9″W / 30.017278°N 94.546639°W
Repeater(s)	KNTE (Bay City)
Links
Website	http://www.LaRaza.fm

KTJM (98.5 MHz) is a commercial FM radio station licensed to Port Arthur, Texas. It is owned by Estrella Media and airs a Regional Mexican radio format. The studios and offices are located at 3000 Bering Drive in Southwest Houston. Programming is simulcast with sister station 101.7 KNTE Bay City, Texas.

KTJM has an effective radiated power (ERP) of 100,000 watts, the highest permitted for non-grandfathered FM stations in the U.S. The transmitter is on Cleveland Street in Devers, Texas.^[1] The tower gives KTJM a height above average terrain (HAAT) of 596 metres (1,955 ft). With the tall tower located roughly halfway between Houston and Beaumont, KTJM is able to cover both radio markets.

History[]

The station signed on in 1963 as KPAC-FM, owned by Port Arthur College, simulcasting sister station 1250 AM KPAC.^[2] It operated with a 960-watt signal on a 500-foot tower it shared with 1250 AM. Afterwards, KPAC-FM became an automated Beautiful Music station, playing instrumental cover versions of popular songs, as well as Broadway and Hollywood show tunes.

The station changed its call sign to KHYS in 1978, flipping to an album rock format after the AM and FM pair were bought by San Antonio based-Clear Channel Communications. In the mid 1980s, the format changed again, this time to Urban Adult Contemporary as "Y98.5, The Best Variety Of Hits and Dusties."

In 1988, a 2,000-foot tower was built near Devers for the station. The format changed to Urban Contemporary, using the moniker "Kiss 98.5." That put KHYS in head to head competition with KMJQ, "Majic 102".

KYOK 1590 AM flipped from Gospel to Rap as "Yo 1590 Raps!" in February 1991, leading KHYS to change back to "Y98.5", with the slogan "Y98.5 Is Back, playing the best variety of Hits and Dusties."

In 1993, 103.3 KJOJ-FM and 1590 KYOK began simulcasting "Y98.5". KJOJ-FM has continued to simulcast with 98.5 ever since. The station would play Smooth Jazz on Sundays.

The station started playing Smooth Jazz on Sundays. It proved so popular that on March 8, 1995, the simulcast flipped full time to Smooth Jazz, known as "Smooth FM 98.5 and 103.3".^[3]

On February 24, 1997, after stunting with continuous play of the song Kiss by Prince, the station's format changed to Rhythmic Contemporary as "Kiss 98-5, Kiss Again 103-3". The stations targeted the Hispanic youth market by playing heavy doses of Latin Freestyle and House music, mimicking the style of WPOW Power 96 in Miami. In June 1998, the "Kiss 98-5, Kiss Again 103-3" format was tweaked again to rival 104.1 KRBE, by playing Rock and Pop based Top 40.

On January 1, 1999, the station jumped on the Rhythmic Oldies bandwagon as "98.5 The Jam". The call letters were changed to KTJM to match the new branding, becoming only the third set of call letters assigned to the facility since its sign on.

From 1999 to 2001, the station's moniker changed to "Houston's Jammin' Oldies," then to "Houston's Jammin' Hits", accompanied by a slight tweak in the playlist each time.

In July 2001, the station flipped to the current Regional Mexican "La Raza" format after being bought by Liberman Broadcasting. In 2019, Liberman ran into financial problems and declared Chapter 11. After reorganization, the corporate name changed to Estrella Media.

References[]

^ Radio-Locator.com/KTJM
^ Information from the Broadcasting Yearbook 1965 page B-155
^ "R&R" (PDF). Americanradiohistory.com. March 10, 1995. Retrieved 3 October 2017.

External links[]

LaRaza Radio of Houston
KTJM in the FCC FM station database
KTJM on Radio-Locator
KTJM in Nielsen Audio's FM station database

[1] Radio-Locator.com/KTJM

[2] Information from the Broadcasting Yearbook 1965 page B-155

[3] "R&R" (PDF). Americanradiohistory.com. March 10, 1995. Retrieved 3 October 2017.

[1]

[2]

[3]

v t Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHID – McAllen KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJJF – Harlingen KJOJ-FM – Freeport KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLJT – Jacksonville KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMPA – Pittsburgh KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVIV – El Paso KVJM – Hearne KVJY – Pharr KVLL-FM – Wells KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXTN – San Antonio KXVR-LP – Corpus Christi KXZY-LP – Waco KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KMUL – Farwell KOZA – Odessa KPDB – Big Lake
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

v t Estrella Media
LBI Radio	KBOC KBUA KBUE KEBN KEYH KJOJ-FM KNOR KNTE KQQK KRQB KTJM KVNR KWIZ KZMP KZMP-FM KZZA
Television stations	KETD KRCA KSDX-LD KVPA-LD KZJL WASA-LD WESV-LD WGEN-TV WVFW-LD
Television networks	Estrella TV
Other assets	Liberman Broadcasting tower (Era, Texas)
Website: estrellamedia.com