KAMA-FM

KAMA-FM
City	Deer Park, Texas
Broadcast area	Greater Houston
Frequency	104.9 MHz (HD Radio)
Branding	Latino Mix 104.9
Programming
Language(s)	Spanish
Format	Latin pop
Subchannels	HD2: Amor Celestial (Christian)
Ownership
Owner	Uforia Audio Network ; (Tichenor License Corporation)
Sister stations	Radio: KLAT, KLTN, KOVE-FM, KQBU-FM; TV: KXLN-DT, KFTH-DT
History
First air date	January 7, 1969 (as KFRD-FM Rosenberg)
Former call signs	KFRD-FM (1969–1990); KMIA (1990–1993); KMPQ-FM (1993–1995); KLTO (1995–1998); KOVA (1998–2001); KPTY (2001–2007);
Call sign meaning	K AMor A "Amor" (previous AC branding)
Technical information
Facility ID	57806
Class	C2
ERP	10,500 watts
HAAT	300 meters (980 ft)
Transmitter coordinates	29°45′26″N 95°20′18″W / 29.75722°N 95.33833°W
Links
Webcast	Listen Live; Listen Live via iHeartRadio
Website	1049tuMusica.com

KAMA-FM (104.9 FM, "104.9 Latino Mix") is a commercial radio station licensed to Deer Park, Texas, and serving the Greater Houston radio market. It is owned by the Uforia Audio Network, a subsidiary of Univision, and it airs a Spanish-language CHR/Top 40 radio format.

KAMA-FM has an effective radiated power (ERP) of 10,500 watts and is a Class C2 FM station (equivalent to 50,000 watts at 500 feet). The transmitter is located on the historic 1948 KNUZ tower, along with sister station 102.9 KLTN, at 315 N. Ennis Street in the East End. The studios and offices are located in the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).

History[]

KFRD-FM and KPTY[]

Originally, the station was licensed to Rosenberg, Texas. It signed on the air on January 7, 1969, as KFRD-FM, the sister station to AM 980 KFRD. KFRD-AM-FM simulcast a country music format.

Since being owned by Univision, and its predecessor Tichenor Broadcasting, 104.9 has switched formats many times. It was once in simulcast with 93.3 KQBU-FM Port Arthur as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, as "The House Party, 104.9" featuring a Rhythmic Contemporary format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City, Texas, to Deer Park, it simply rebranded as "Party 104.9".

The 104.9 facility has moved its city of license (COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the Wells Fargo Bank Building in downtown Houston, and relicensed to Missouri City. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10,500 watts. This time, 104.9 relocated its transmitter to the historic East End of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9 KLTN, as well as the original sister to 102.9, 1230 KNUZ (now KCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park license. 104.9 also gained a simulcast partner as 105.3, licensed to Crystal Beach, Texas, became Party as well. Univision applied for and was granted a similar call sign to 104.9's KPTY, with 105.3 becoming KPTI during the simulcast and remaining with those call letters until it took over KPTY after the end of the Party format on 93.3.

"Amor" and "Tu Musica"[]

On December 4, 2007, the station dropped the Rhythmic Contemporary "Party" format and became "Amor", a Latin pop format aimed at adults. The rhythmic "Party" format and the KPTY call sign were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was sold to Excel Media. “Amor” competed with 101.1 KLOL and 107.9 KQQK in the Regional Mexican format.

In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".

"Latino Mix"[]

On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish rhythmic music, such as Reggaeton, as well as Bachata.

Former logo when simulcasting on 93.3 FM

On December 1, 2017, sister station 93.3 KQBU-FM left its Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the Golden Triangle, including Beaumont, Port Arthur, and Orange.^[1]

Callsign history[]

KFRD
KMIA – May 10, 1990
KMPQ-FM – April 10, 1993
KLTO – June 3, 1995
KOVA – January 8, 1998
KPTY – November 19, 2001
KAMA – December 3, 2007

Logo 2006-2007

References[]

^ KQBU Houston Flips to Latino Mix Simulcast Radioinsight – December 1, 2017

External links[]

Official Website
KAMA in the FCC FM station database
KAMA on Radio-Locator
KAMA in Nielsen Audio's FM station database

Coordinates: 29°45′25″N 95°20′20″W / 29.757°N 95.339°W / 29.757; -95.339

[1] KQBU Houston Flips to Latino Mix Simulcast Radioinsight – December 1, 2017

[1]

v t Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHID – McAllen KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJJF – Harlingen KJOJ-FM – Freeport KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLJT – Jacksonville KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMPA – Pittsburgh KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVIV – El Paso KVJM – Hearne KVJY – Pharr KVLL-FM – Wells KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXTN – San Antonio KXVR-LP – Corpus Christi KXZY-LP – Waco KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KMUL – Farwell KOZA – Odessa KPDB – Big Lake
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other