KLQV

KLQV
City	San Diego, California
Broadcast area	San Diego metropolitan area
Frequency	102.9 MHz
Branding	"Amor 102.9"
Programming
Language(s)	Spanish
Format	Spanish AC
Affiliations	Uforia Audio Network
Ownership
Owner	TelevisaUnivision ; (Univision Radio Stations Group, Inc.)
History
First air date	1963 (as KBBW)
Former call signs	KBBW (1963-1972); KPSE (1972-1974); KEZL (1974-1984); KSDO-FM (1984-1987); KSWV (1987-1989); KSDO-FM (1989-1992); KCLX (1992-1995); KKBH (1995-1997); KJQY (1997-1998); KCDE (10/17/1998-10/28/1998)
Call sign meaning	K-LQVe (first Spanish format K-Love)
Technical information
Facility ID	51164
Class	B
ERP	30,000 watts
HAAT	192.7 meters
Links
Webcast	Listen Live
Website	Amor 102.9

KLQV, branded as "Amor 102.9", is a Spanish AC radio station in San Diego, California, broadcasting from an antenna located on top of Mount Soledad in La Jolla. The station is owned by TelevisaUnivision along with KLNV. It forms as a part of the Uforia Audio Network.

History[]

The station signed on in 1963 as KBBW and was owned by the Bible Institute of Los Angeles. While the application had been filed in 1959, several changes, including a callsign change and a frequency change from the original 102.5 MHz, had occurred before the station went on air.

In 1970, the Bible Institute, then doing business as Biola Schools and Colleges, sold KBBW and sister station KBBI in Los Angeles to PSA Broadcasting, a subsidiary of San Diego-based Pacific Southwest Airlines, for $1.15 million.^[2] PSA changed KBBW's callsign to KPSE, then to KEZL in 1974. The company operated four stations in California, all with easy listening formats.

In 1984, KEZL dropped easy listening to become Top 40-formatted KSDO-FM, known on air as "KS103". Several different formats followed in the late 1980s and 1990s. On September 25, 1987, the station was renamed KSWV and began a two-year stint with a smooth jazz format known as "The Wave".^[3] On August 31, 1989, the station flipped to classic rock as KSDO-FM ("Classic 103"), changing call letters to KCLX in March 1992; this format lasted until April 1995.^[4] The classic rock format was then changed to 70s Hits and later a Soft AC format as KKBH ("The Beach"), followed by adult contemporary with the branding "Mix 102.9".^[5]

In the fall of 1997, after market research showed some ratings reporters still wrote KJQY in their diaries, "K-Joy" was launched on 102.9 FM, marking the return of the callsign that had formerly existed on 103.7.

Jacor, which owned KJQY along with other stations, bought Nationwide Broadcasting, which owned additional stations in the San Diego radio market, in 1997. The combination of the two clusters necessitated a sale to stay under FCC ownership limits. Jacor shed KJQY, along with KKLQ at 106.5, to Heftel Broadcasting, a forerunner to today's Univision Radio, and moved the KJQY calls and format to 94.1 MHz.

Heftel, an operator of primarily Spanish-language radio stations, set up shop in San Diego, changing the station's calls to KLQV after 11 days with a placeholder callsign. After a stint as "K-Love 102.9" (no relation to the Christian radio network of the same name and, coincidentally, a name used by Los Angeles sister station KLVE, the station rebranded as "Viva 102.9" in 2004.^[1]

In early 2006, prompted by the flip of XHOCL-FM to Spanish oldies, KLQV flipped to the format as well to provide competition. The move resulted in an immediate ratings boost; after the station rated a 1.0 in the fall 2005 Arbitron ratings, the number soared to 3.4, making it the #1 rated Spanish language radio station in the San Diego radio market. In April 2014, KLQV switched to Spanish Adult Hits as 102.9 FM Más Variedad.

On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as Amor 102.9. Although the music and radio shows are syndicated and heard from KBRG in San Jose and KOMR in Phoenix simultaneously, which also carries the Amor format. The “Amor” stations are similar to KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.

In March 2019, Univision placed all their stations into their new Uforia Audio Network, The station joined Uforia on March 15.

References[]

^ ^a ^b Soto, Hiram (5 April 2004). "La Super K is the latest to change among local Spanish radio stations". San Diego Union-Tribune. Retrieved 29 April 2017.
^ "San Diego airline buys two FM outlets" (PDF). Broadcasting. 1970-08-17. Retrieved 2018-04-28.
^ http://www.americanradiohistory.com/Archive-RandR/1980s/1987/RR-1987-10-02.pdf
^ http://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-09-01.pdf
^ http://www.americanradiohistory.com/Archive-RandR/1990s/1995/RR-1995-04-21.pdf

External links[]

Official website
Amor 102.9 on Facebook
102.9 Mas Variedad on Twitter
KLQV in the FCC FM station database
KLQV on Radio-Locator
KLQV in Nielsen Audio's FM station database

Coordinates: 32°50′24″N 117°14′56″W / 32.840°N 117.249°W / 32.840; -117.249

[ut-1] Soto, Hiram (5 April 2004). "La Super K is the latest to change among local Spanish radio stations". San Diego Union-Tribune. Retrieved 29 April 2017.

[2] "San Diego airline buys two FM outlets" (PDF). Broadcasting. 1970-08-17. Retrieved 2018-04-28.

[3] ttp://www.americanradiohistory.com/Archive-RandR/1980s/1987/RR-1987-10-02.pdf

[4] ttp://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-09-01.pdf

[5] ttp://www.americanradiohistory.com/Archive-RandR/1990s/1995/RR-1995-04-21.pdf

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v t Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KDBV – Salinas KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KESQ – Indio KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHHM - Shingle Springs KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNTO – Chowchilla KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX – Olivehurst KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin KZSZ – Colusa
Defunct	KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other