KBRG

KBRG
City	San Jose, California
Broadcast area	San Francisco and Monterey Bay areas
Frequency	100.3 MHz
Branding	Amor 100.3
Programming
Format	Spanish AC
Affiliations	Uforia Audio Network
Ownership
Owner	Univision Communications ; (Univision Radio Bay Area, Inc.)
Sister stations	KVVF, KSOL
History
First air date	March 4, 1963
Former call signs	KEEN-FM (1963-1967); KBAY (1967-1997)
Call sign meaning	B RIDGE
Technical information
Facility ID	68839
Class	B
ERP	14,500 watts
HAAT	786 meters (2,579 ft)
Transmitter coordinates	37°6′40″N 121°50′34″W / 37.11111°N 121.84278°WCoordinates: 37°6′40″N 121°50′34″W / 37.11111°N 121.84278°W
Links
Webcast	Listen Live
Website	Amor 100.3

KBRG (100.3 MHz Amor 100.3) is a commercial FM radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by Univision Communications. Its studios are located at 1940 Zanker Road in San Jose,^[1]^[2] and the transmitter is on Loma Prieta Peak on the Santa Clara/Santa Cruz County line.

History[]

KEEN-FM and KBAY[]

KEEN-FM came to air March 4, 1963, after rushing to meet FCC deadlines and fix issues with its problematic transmitter.^[3] It was owned by United Broadcasting as the FM counterpart to KEEN AM 1370, but it offered easy listening music instead of KEEN's characteristic country format.^[4]

In 1967, KEEN-FM became KBAY, an easy listening station that remained as such for decades. In the early 1980s, it moved toward a soft adult contemporary sound.

KBRG comes to 100.3[]

In 1997, the Snell family, owners of United Broadcasting, sold their holdings. The buyer for KBAY was American Radio Systems. American Radio Systems immediately swapped with EXCL Communications, a subsidiary of Latin Communications Group. EXCL traded the Fremont-based KBRG facility at 104.9, an FM station in Portland, $2 million in cash and 150,000 shares of Latin Communications Group stock for the KBAY facility and Sacramento's KSSJ.^[5] ARS kept the KBAY call letters and format, which became part of a three-way station swap on December 31, 1997. KBAY moved from 100.3 to Gilroy 94.5, the former KUFX, while KUFX briefly moved to 104.9 before changing again in 1998.

KBRG history[]

KBRG was the Bay Area's first Spanish-language FM station, debuting in 1964 at 105.3 FM (now KITS). In December 1983, it moved to 104.9 (now KXSC) before being part of the ARS/EXCL swap on December 31, 1997.

From 1968 through 1971, KBRG broadcast Oakland Athletics games, with Víctor Manuel Torres at the mike.

In 1989, EXCL Communications purchased KBRG (previously on 104.9) from Radio America, Inc. When KBRG moved from 104.9 to 100.3 in 1997, EXCL introduced the Radio Romántica Spanish AC format to 100.3. During the 1990s, EXCL adapted the Radio Romántica format to several western Hispanic radio markets. After EXCL was acquired by Entravision in 2000, Entravision began to phase out the format. KBRG was the last station using the Radio Romántica format after Univision purchased KBRG from Entravision on January 1, 2006 and switched it to Spanish Adult Hits under the name Recuerdo 100.3.

On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as Amor 100.3. Although the music and radio shows are syndicated and heard from KOMR in Phoenix and KRDA in Fresno simultaneously, which also carries the Amor format. The “Amor” stations are similar to KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.

In March 2019, Univision placed all their stations into their new Uforia Audio Network, The station joined Uforia on March 15.

HD radio[]

KBRG Broadcasts in HD^[6] and has the following stations:

HD1 Amor 100.3
HD2 TUDN Radio

References[]

^ Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.
^ Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017
^ Foster, Bob (December 6, 1962). "TV Screenings". The Times. Retrieved August 11, 2019.
^ Newton, Dwight (July 17, 1963). "New Sounds From KEEN". San Francisco Examiner. Retrieved August 11, 2019.
^ "In Brief" (PDF). Broadcasting & Cable. April 21, 1997. p. 88. Retrieved August 11, 2019.
^ "Archived copy". Archived from the original on 2016-09-16. Retrieved 2016-09-04.{{cite web}}: CS1 maint: archived copy as title (link) HD Radio Guide for San Francisco

External links[]

KBRG in the FCC FM station database
KBRG on Radio-Locator
KBRG in Nielsen Audio's FM station database
List of "Superpower" Grandfathered radio stations
A different way of looking at superpower FM
FCC History Cards for KBRG

[1] Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.

[2] Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017

[3] Foster, Bob (December 6, 1962). "TV Screenings". The Times. Retrieved August 11, 2019.

[4] Newton, Dwight (July 17, 1963). "New Sounds From KEEN". San Francisco Examiner. Retrieved August 11, 2019.

[5] "In Brief" (PDF). Broadcasting & Cable. April 21, 1997. p. 88. Retrieved August 11, 2019.

[6] "Archived copy". Archived from the original on 2016-09-16. Retrieved 2016-09-04.{{cite web}}: CS1 maint: archived copy as title (link) HD Radio Guide for San Francisco

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v t Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KDBV – Salinas KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KESQ – Indio KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHHM - Shingle Springs KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNTO – Chowchilla KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX – Olivehurst KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin KZSZ – Colusa
Defunct	KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other