Khaadi

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For the hand-woven cotton cloth, see khadi.

Khaadi
Khaadi
TypePrivate
IndustryRetail
GenreClothing
Founded13 December 1998 (22 years ago) (1998-12-13)
FounderShamoon Sultan
Headquarters
Pakistan
Number of locations
52 stores (2020)
Area served
Asia, Europe, Australia, America, Northern America and Middle East
Key people
Shamoon Sultan (Founder & CEO)
ProductsTextiles, Apparel
Websitewww.khaadi.com

Khaadi (Urdu: کھادی‎, romanized: Khādī; pronounced [kʰaːd̪iː])[1][2] is a Pakistani fashion and lifestyle brand founded in December 1998. It operates 52 stores, in 17 cities across Pakistan, 22 stores across UK and various stores all over the world including flagship largest store out of Pakistan in Mirdiff City Center in Dubai.

History and operations[]

The first store was opened in Karachi's Zamzama in 1999.[3]

Khaadi then expands to multi-stores within two years of its inception and introduced wide range of product lines.[4] Leading architecture firm ASA served as the interior designer for Khaadi stores at Pakistan, UK and UAE until 2017.[5] It currently operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC, offering a wide range of products from apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.[6]

In 2010, Khaadi expanded internationally by opening stores in the UAE first in Dubai and later in Abu Dhabi. In 2013 store launches were planned for the UK.[7]

In 2014, Khaadi opened a 1,630 sq ft store in Bull Ring, Birmingham at Bull Ring shopping centre and other locations include Westfield London and Westfield Stratford City, Birmingham, UK.[8] Company also opened a store in Highcross Leicester, UK in September 2015.[9][10] A 22,000-square-feet of Khaadi store was opened in September 2015 at Karachi’s Dolmen Mall Clifton.[11]

Khaadi have built more than 40 stores in Pakistan as well as stores in United Arab Emirates and United Kingdom.[12]

In 2017, Nasir Mansoor, a respected figure in labour rights circles and the deputy general secretary at the National Trade Union Federation in Pakistan, rejected a defensive statement issued by Khaadi HQ in response to accusations by Khaadi factory workers that the clothing company had abused a multitude of workers rights ranging from not providing workers official written appointment letters to not issuing mandatory SSI (Social Security Institution) deposits, thereby compromising employee job security and well-being.[13][14]

Esra Bilgiç X Khaadi[]

Khaadi appointed Ertugrul Ghazi famed Esra Bilgiç as its Brand Ambassador for their "Esra Bilgiç X Khaadi" series.[15][16]

References[]

  1. ^ Khaadi (5 December 2020). "Khaadi X Secret Closet" (in Urdu and English). Khaadi. 11s. Retrieved 18 February 2021 – via YouTube.
  2. ^ Khaadi (28 January 2021). "KHAADI X ESRA | BTS" (in English and Urdu). Khaadi. 33s. Retrieved 18 February 2021 – via YouTube.
  3. ^ "Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan". Marylou Andrew. Dawn News. 1 September 2015. Retrieved 28 November 2015.
  4. ^ "Khaadi the label". BestoStyle. Retrieved 5 December 2014.
  5. ^ "Khaadi Retail Project-Interior design, coordination and top supervision". Arshad Shahid Abdulla. Retrieved 28 November 2015.
  6. ^ "Khaadi comes Home to Lahore". Mehek Saeed. The Express Tribune. 8 June 2015. Retrieved 28 November 2015.
  7. ^ "Khaadi to open six regional stores in 2015". Drapersonaline. Retrieved 28 November 2015.
  8. ^ "Khaadi the fashion brand". Ufaq Ahfaque. Brandsynario. 2 July 2013. Retrieved 5 December 2014.
  9. ^ "Khaadi steps out in London". Aisha Jamil. 4 January 2015. Archived from the original on 8 December 2015. Retrieved 28 November 2015.
  10. ^ "Bullring move for Pakistani retailer Khaadi". Graeme Brown. Birmingham Post. 18 December 2014. Retrieved 28 November 2015.
  11. ^ "The rat-race to London – Khaadi strides ahead, the others just sell lawn". The Express Tribune. Retrieved 21 November 2015.
  12. ^ "Khaadi The Brand". Style.pk. Retrieved 4 December 2014.
  13. ^ [1]
  14. ^ [2]
  15. ^ Farooqi, Wardah (11 December 2020). "Esra Bilgiç X Khaadi - The Most Awaited Vibrant Photoshoot Is Out Now!". Dispatch News Desk. Retrieved 22 December 2020.
  16. ^ Desk, News (29 August 2020). "Is Esra Bilgic the new face of Khaadi?". Global Village Space. Retrieved 22 December 2020.
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