Knoppers (sweet brand)

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Knoppers
Knoppers logo
Product typeWafer candy bar
OwnerAugust Storck
CountryGermany
Introduced1983; 39 years ago (1983)
MarketsEurope, Australia, New Zealand, Vietnam and Russia
Tagline"Morgens halb zehn in Deutschland"
"Das Frühstückchen"
Websitewww.knoppers.com

Knoppers is a brand of wafer candy bar filled with hazelnut and milk creme, produced by August Storck. Knoppers were launched by Storck in West Germany in 1983.[1] Since then, it has been made available in over 50 countries, mainly in Europe but also Vietnam, Russia and more recently, the United Kingdom,[1] Australia,[2] New Zealand and the United States.[3] A wafer weighs 25 grams (0.9 oz). It typically has a light blue white wrapping around it. Knoppers are manufactured at Storck production sites in Germany.

Composition[]

One Knoppers candy bar consists of five layers: A wafer, hazelnut creme, another wafer, milk creme, and another chocolate-covered wafer.[1]

The ingredients are: sugar, vegetable oil, wheat flour 12%, skimmed milk powder 11,5 %, hazelnuts 9%, whole wheat flour 6%, cocoa, clarified butter 2,6 %, whey powder, wheat starch, emulsifier: soya lecithin, cream powder 0,3 %, salt, aroma, caramel. Soda ash is used as leavening.

According to the ingredient list, Knoppers may also contain [the allergens] almonds, peanuts as well as other nuts and eggs.[4]

The overall percentage of milk contained in the filled sandwich is 10% (milk creme filling 30.4%, nougat creme filling 29.4%).

The nutritional value per 100 grams of Knoppers[5] (four wafers) adds up to:

Nutritional values per 100g
Energy value 2.286 kJ/548 kcal
Protein 9 g
Carbohydrates 50,4 g
Fats 33,4 g

Product range[]

  • Knoppers — The original Knoppers comprising layers of plain wafer, chocolate wafer, hazelnut creme and milk creme. Introduced in 1983.[1]
  • Knoppers Minis — A smaller version of Knoppers, introduced in 2004.[6]
  • Knoppers Strawberry Yoghurt — A limited edition strawberry and yoghurt flavoured version of the original Knoppers, introduced in 2015.[6]
  • Knoppers Coconut — A limited edition coconut flavoured version of the original Knoppers, introduced in 2018.[6]
  • Knoppers Black & White — A limited edition Knoppers with dark cocoa wafer, introduced in 2019.[6]
  • Knoppers NutBar — The first Knoppers chocolate bar, introduced in August 2017.[6]
  • Knoppers PeanutBar — A peanut version of the Knoppers NutBar, introduced in March 2020.[6]
  • Knoppers CoconutBar — A coconut version of the Knoppers NutBar, introduced in March 2020.[6]

Advertising[]

The wafer candy bar was advertised in Germany with the slogans "Morgens halb zehn in Deutschland" (Nine thirty in the morning in Germany) and "Das Frühstückchen" (The little breakfast).

Popularity in China[]

Knoppers have recently become popular amongst Chinese consumers, with Daigous based in Germany purchasing thousands of packets of the product.[2]

See also[]

References[]

  1. ^ a b c d Selwood, Daniel (2017-08-15). "German confectioner Storck to launch Knoppers brand in UK". The Grocer. Archived from the original on 2020-09-28. Retrieved 2021-09-26.
  2. ^ a b Burke, Liz (December 15, 2016). "The obscure Aldi product Chinese shoppers are going crazy for". News.com.au.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "Knoppers for when you want more – Storck brands". www.storck.co.uk.
  4. ^ "Foodguard.org - Alles rund um deine Ernährung". de.foodguard.org.
  5. ^ "Storck, Knoppers Kalorien - Schokoriegel - Fddb". fddb.info.
  6. ^ a b c d e f g "Knoppers for when you want more – Storck brands". www.storck.com. Retrieved 2021-09-26.

External links[]

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