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"Krafty" was released on 7 March 2005 in Australia and the United Kingdom with several remixes of the song on the B-side, and the song was released to US radio on 14 March 2005. The track reached number 26 in Ireland, number eight in the UK, and number four in Spain. In July 2005, it reached number two on the US BillboardHot Dance Music/Club Play chart.
Reviews for the song were mixed; Pitchfork Media rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.
Music video[]
The music video, directed by Johan Renck, who also directed the video for "Crystal", appears to be set in Sweden and depicts two teenage lovers.
Upon the release of the Xbox 360, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3.
References[]
^Krafty (UK & European CD1 liner notes). New Order. London Records. 2005. NUOCD13.CS1 maint: others in cite AV media (notes) (link)
^Krafty (UK & European CD2 liner notes). New Order. London Records, Warner Bros. Records. 2005. NUCDP13.CS1 maint: others in cite AV media (notes) (link)
^Krafty (US HDCD maxi-single liner notes). New Order. Warner Bros. Records. 2005. 42800-2.CS1 maint: others in cite AV media (notes) (link)