Leomie Anderson

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Leomie Anderson
Leomie Anderson in 2018 - portrait.jpg
Anderson in 2018
Born
Leomie Jasmin Francis Anderson

(1993-02-15) 15 February 1993 (age 28)
South London, England
OccupationModel
Years active2010–present
Modeling information
Height1.79 m (5 ft 10+12 in)
Hair colorBlack
Eye colorBrown
Agency
  • CAA (New York, Los Angeles)
  • Premium Models (Paris)
  • D'Management Group (Milan)
  • TESS Management (London)[1]
Websitelappthebrand.com

Leomie Jasmin Francis Anderson (born 14 February 1993) is a British model, fashion designer, and activist. She has walked in four consecutive Victoria's Secret Fashion Shows from 2015 to 2018, and became a Victoria's Secret Angel in 2019. Anderson was featured in 2020's Forbes '30 Under 30' list within the Art & Culture category.[2]

Career[]

Anderson, originally from Wandsworth, Greater London, and of Jamaican heritage, began career as a model when she was scouted in her city at the age of 14.[3] Initially, she wanted to become a fashion journalist. At age 17, she was booked for her first catwalk show by Marc Jacobs, becoming one of the designer's favorites.[4][5][6]

In 2011, Anderson appeared on the Channel 4's reality show The Model Agency.[7]

She has walked for brands such as Giorgio Armani, Burberry, Chloé, Fenty Puma, Tom Ford, Tommy Hilfiger, Calvin Klein, Ralph Lauren, Moschino, Oscar de la Renta, Jeremy Scott, Temperley, Vivienne Westwood, and Yeezy.[1][7][5][6] She became one of the faces for her role model, Rihanna’s, brand Fenty Beauty, when it first launched in 2017.[8] Her campaign portfolio includes also Pat McGrath's make-up line, Uniqlo, Topshop, and Jones New York.[5]

In 2015, Anderson was selected for the Victoria's Secret Fashion Show, after third casting, and has since walked in the show for 4 consecutive years.[9][10] In April 2019, she became, as the sixth Black and first British Black model, Victoria's Secret Angel.[4][11]

She was ranked as a "Money Girl" by models.com[12]

In 2016, she created the LAPP blog (Leomie Anderson, the Project, the Purpose), later known as LAPP Magazine, to provide insight and awareness about women’s mental health, rights and body consciousness, promoting female empowerment.[4][6] In part to support the platform, she has founded her own clothing brand, LAPP The Brand, which was launched in September 2016. Anderson developed a line of women’s athletic garments, which can be worn as fashion or as active wear.[13][14]

As a women's rights activist, Anderson gave two TEDx Talks, and spoke at both Oxford and Cambridge universities.[15][16][4] She has been vocal about racial discrimination in the modelling industry.[17][18]

In April 2021, she debuted her podcast, Role Model with Leomie Anderson (Somethin’ Else, Sony Music), to "speak to international superstars who are breaking boundaries and shaping culture."[11]

Awards[]

  • 2017 Yahoo’s Diversity in Beauty Awards – Model Activist[19]

Notes[]

  1. ^ a b "Leomie Anderson - Model". Models.com. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Sternlicht, Alexandra; Baker, Sam (2020-03-17). "The 2020 Forbes Under 30 Europe Art & Culture Honorees Are Creatives Expanding Representation In Fashion, Art And Food". Forbes. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Rutherford, Chrissy (2019-04-04). "Leomie Anderson Is The Newest Victoria's Secret Angel". Harper's Bazaar. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  4. ^ a b c d Harrison, Tiffany (2021-02-12). "Model Leomie Anderson on Reinventing Her Athleisure Brand, LAPP". hypebae.com. Hypebeast Hong Kong. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  5. ^ a b c Soo Hoo, Fawnia (2018-10-15). "How Leomie Anderson Went From Teen Model To Activist And Media Entrepreneur". Fashionista. Retrieved 2021-05-21.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b c Williams, Tommy (2019-01-21). "More Than A Model: Meet Social Activist and Entrepreneur Leomie Anderson". Forbes. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  7. ^ a b Lloyd, Kate (2014-12-04). "Model Leomie Anderson Talks Backstage Naps And Her 21st Birthday At London Fashion Week". Grazia UK. Retrieved 2021-05-26.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Mahanty, Shannon (2019-01-09). "Collective Power: Stormzy And Friends". Elle. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Okwodu, Janelle (23 November 2015). "How a Model Vlogger Landed on the Victoria's Secret Runway". Vogue. Retrieved 27 August 2017.
  10. ^ LeSavage, Halie (April 4, 2019). "Leomie Anderson Is the Newest Victoria's Secret Angel". Glamour. Retrieved 2021-05-25.
  11. ^ a b Campbell, Joel (2021-05-10). "Leomie Anderson and Winnie Harlow engage in real talk on new podcast". The Voice. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  12. ^ "The Money Girls". Models.com. Retrieved 2021-05-25.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Agyemang, Nana (21 February 2017). "Leomie Anderson Talks Model Activism and the Fashion Industry". Elle. Retrieved 27 August 2017.
  14. ^ Garcia, Tess (13 April 2017). "Leomie Anderson Talks Discrimination at Fashion Week and LAPP the brand". Teen Vogue. Retrieved 27 August 2017.
  15. ^ Anderson, Leomie, "Behind The Lens Of The Modelling Industry", TEDxPeckham, TEDx Talks, retrieved 2021-05-25
  16. ^ Anderson, Leomie, "How finding your voice creates change.", TEDxWarwick, TED, retrieved 2021-05-25
  17. ^ Izundu, Chi Chi (2015-11-11). "Model Leomie Anderson says the fashion world still doesn't 'accept black girls'". BBC News. Retrieved 2021-05-25.
  18. ^ Milligan, Lauren (2016-02-18). "Leomie Blasts Unprepared Make-Up Artists". British Vogue. Retrieved 2021-05-26.{{cite web}}: CS1 maint: url-status (link)
  19. ^ Anderson, Leomie (2017-03-28). "Model Leomie Anderson's Empowering Message to Women: 'Your Voice Matters'". Yahoo! Lifestyle. Retrieved 2021-05-26.{{cite web}}: CS1 maint: url-status (link)

External links[]

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