LittleBe

LittleBe
Country	United Kingdom
Network	ITVBe
Programming
Language(s)	English
Picture format	1080i HDTV
Ownership
Owner	ITV Digital Channels Ltd; (ITV plc)
History
Launched	3 September 2018; 3 years ago
Replaced	Mini CITV
Availability

LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.^[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2-6 year olds.

History[]

On 4 July 2018, the block was announced at the Children's Media Conference.^[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.

On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.^[2]

Development[]

Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.^[3]

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”
— Jason Ford ITV Creative, Creative Director Brand & Design

Programming[]

Some of the channel's most notable programming has been specially commissioned by LittleBe, such as Pip Ahoy!, and Sooty. A vast variety of other programmes are sourced from the likes of Disney Junior, Family Jr., KiKa, ABC Kids, Piwi+, Universal Kids and TiJi.

Current Programming[]

Animanimals
Bobo^{[disambiguation needed]}
Chloe's Closet
Lily's Driftwood Bay
Oddbods
Ollie
Pip Ahoy
Poppy Cat
Sooty
The Hive

Former Programming[]

BabyRiki
Claude
Engie Benjy
Florrie's Dragons

References[]

^ ^a ^b "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
^ "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
^ "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.

External links[]

ITVBe at itv.com

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[:0-1] "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.

[2] "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.

[3] "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.

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