Now 90s

From Wikipedia, the free encyclopedia
This article is about the channel that was named Massive R&B from 2011 to 2013. For the most recent Massive R&B channel, see Now 70s. For the similarly named-album in the UK series, see Now That's What I Call the 90s. For the similarly named album in the U.S. series, see Now That's What I Call the 1990s.

Now 90s
CountryUnited Kingdom
Programming
Language(s)English
Picture format16:9 576i SDTV
Ownership
Owner
Sister channelsNow 70s
Now 80s
Clubland TV
History
Launched23 November 2010
Former namesWTF (2010-11)
Massive R&B (2011-13)
Planet Pop (2013-15)
Chilled TV (2015-17)
Chilled 90's (2017)
Availability
Terrestrial
Freeview (Manchester only)Channel 79
Cable
Virgin MediaChannel 348
Satellite
Sky (UK only)Channel 363
Astra 2G
(28.2°E)		11553 H 22000 5/6

Now 90s is a British free-to-air music television channel, focusing exclusively on playing 1990s music for 10 months of the year (with their Christmas service not only playing hits from the 1990s). The channel originally launched on 23 November 2010 as WTF (Weekly Top Forty).[1]

It reaches a million viewers in Sky alone each month. The channel is only allowed to have two ad-breaks an hour.

History[]

WTF (Weekly Top Forty)[]

When the channel originally launched as WTF, the channel used a video jukebox format which allowed viewers to select videos by texting the video selection number to the number on the screen. There were different selection playlists during different times of the day.

Massive R&B[]

On 15 August 2011, WTF was rebranded as Massive R&B and, as the channel's name applies, changed its focus to R&B music.[2]

On 20 September 2011, the channel launched on Freesat, having previously only been available on Sky.[3] It moved to 511 in September 2012.

Many years after the name being unused, Massive R&B would be reused again as a rebrand of Channel AKA from 1 June 2018 until 1 November 2018, when it became Total Country.

Planet Pop[]

On 27 March 2013, the channel was rebranded as Planet Pop, with programming aimed at a core audience of 16 to 24-year-olds, including The Planet Pop 40 and Party-On Planet Pop.[4]

From 13 October 2015 until January 18, 2016, Planet Pop returned as simply "Planet" on Sky channel 389.

Chilled TV/Chilled 90's[]

On 9 September 2015, the channel was rebranded as Chilled TV, which featured laidback and acoustic songs.

From 18 November until 26 December 2016, Chilled TV was temporarily rebranded as Chilled Xmas.

On 31 March 2017, Chilled TV was rebranded as Chilled 90s, following the success of Now 80s, and eventually temporary renamed to Now Christmas on 10 November 2017.

Now 90s[]

After the success of Now Christmas, the channel was renamed to Now 90s on 27 December 2017, changing its focus onto music from the 1990s and occasionally shows adverts for previous Now albums that were released in the 1990s.

In November 2017, Now 80s and Now 90s (then broadcasting as Now Christmas) were added to the GMAN Freeview multiplex broadcasting to Greater Manchester. The channel launched on Virgin Media on 8 March 2019, along with sister channel Total Country. It was previously available via the red button on Clubland TV on the platform along with Now 80s and Total Country (then Channel AKA).

In June 2018 availability of Now 80s was extended to Freeview HD owners in more parts of the country by relocating to the Arqiva COM8 multiplex. Now 90s continued to broadcast to Manchester only, until 26 February 2019, when it was relocated to the COM8 multiplex. However, in August 2019 the channel was taken off-air on Freeview, with a placeholder note being added, a couple of weeks later, to say that the channel should be broadcasting again on 1 October 2019.[5][6]

On 1 October 2019, Now 90s came back to Freeview as a channel streaming through connected TVs for the majority of the day. However, in order to keep a channel number near to Now 80s or Clubland TV (so not to be placed next to Channelbox in the streaming section lower down in the EPG) the channel has to broadcast over the terrestrial Freeview system for at least two hours a day and so can be found from 05:00-07:00 on non-streaming devices.[7] It was removed from there on 26 February 2020, and replaced with sister channel Now 70s.[8] It was put on Channelbox alongside Clubland TV[9] before returning to the Greater Manchester multiplex on 13 May 2020, where it could be found on channel 84.

From 19 November to 27 December 2020, Now 90s temporarily rebranded as Now 80s while the usual slot Now 80s is on was used for Now Christmas, in a similar change to how Total Country rebranded as Now 80s for the festive period the previous year before the rebrand to Now 70s after Christmas. This was repeated from 18 November 2021. As Now 80s became a channel which only viewers in Greater Manchester could get on Freeview during this time, AATW decided to simulcast the repeats of 1980s series Fame on their Now Christmas channel as well, so viewers nationwide could continue to follow the series.[10]

On-air identity[]

  • Planet Pop: 27 March 2013 – 9 September 2015

References[]

  1. ^ "WTF Music Channel Branding". Engine Creative. 15 December 2010.
  2. ^ "Music channel WTF to become Massive R&B". Entertainment Interactive. 4 August 2011.
  3. ^ "Update Scan – 20/09/11". Join Freesat. 20 September 2011.
  4. ^ "All Around The World launches Planet Pop music TV channel". MusicWeek. 22 March 2013. Retrieved 23 March 2013.
  5. ^ "Now 90s Off Air: Channel description says it "will be back" - TV Forum". tvforum.uk.
  6. ^ [1]
  7. ^ [2]
  8. ^ "Now 70s launches on Freeview".
  9. ^ [3]
  10. ^ https://www.tvguide.co.uk/mobile/channellisting.asp?ch=1222#543980883

External links[]

Retrieved from ""