MTV Music (British and Irish TV channel)

MTV Music
Country	United Kingdom
Broadcast area	United Kingdom and Ireland
Network	MTV
Programming
Language(s)	English
Picture format	16:9, 576i (SDTV)
Timeshift service	MTV Music +1 (2016-2020)
Ownership
Owner	ViacomCBS Networks UK & Australia
Sister channels	MTV; MTV Base; MTV Classic; MTV Hits;
History
Launched	1 February 2011
Replaced	MTV Shows
Links
Website	mtv.co.uk/mtv-music
Availability
Cable
Virgin Media (UK)	Channel 310
Virgin Media (Ireland)	Channel 708
Satellite
Sky	Channel 350
IPTV
TalkTalk TV	Channel 536
BT TV	Channel 536
Plusnet	Channel 536

MTV Music is a British pay television channel operated by ViacomCBS Networks UK & Australia. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. Unlike other MTV Music channels, This channel offers subtitles on selected programmes.

History[]

Viacom International Media Network announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland.^[1] The channel replaced MTV Shows.

On the 1 February 2011, on Sky UK and Sky Ireland, MTV and MTV Shows swapped positions in the EPG where MTV became part of the Entertainment channels and MTV Shows was moved to the Music channels and renamed MTV Music. MTV Shows programming was transferred to MTV, while MTV Music was dedicated to playing music videos, similarly like its sister channels MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Rocks and MTV Live.

MTV Music began broadcasting in widescreen in the UK & Ireland on 28 March 2012. On 15 February 2016, MTV Music +1 launched in the UK on Sky channel 358, replacing the standard-definition version of MTV Live HD. Following the closures of MTV OMG, MTV Rocks and Club MTV on 20 July 2020, MTV Music broadcasts a weekly chart based on MTV Rocks programming on Sundays. The timeshift channel also closed as part of this change, along with the timeshifts for MTV and Comedy Central Extra.

Regional channels[]

Pan-European[]

A pan-European version of the channel. The channel consisted of non-stop music videos 24-hours a day. The channel ceased broadcasting in June 2021. The channel is registered with the broadcasting regulator RRTV in the Czech Republic.^[2] This channel is available in Austria, Croatia, Denmark, Finland, Germany, Hungary, Israel, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovenia, Spain, Sweden, Switzerland and South Africa. Previously, MTV Music UK was made available across Europe.

Ireland[]

MTV Music Ireland launched on 15 October 2013. It was simultaneous broadcast of the UK version with Irish entertainment updates and local advertising/sponsorship^[3]^[4] MTV Music Ireland ceased broadcasting from 31 May 2019 and the channel was replaced with the UK version.^[5]

Italy[]

MTV Music channel launched in Italy on 1 March 2011,^[6] replacing MTV Plus.

Australia and New Zealand[]

On 3 December 2013 VIMN launched the channel in Australia replacing MTV Hits.^[7] On 1 December 2015, MTV Music launched in New Zealand on Sky Television, replacing both MTV Hits & MTV Classic.^[8] Closed on 1 July 2020 and replaced by MTV Hits Australia & New Zealand.

Poland[]

MTV Music launched in Poland on 17 October 2017,^[9] replacing VIVA Poland after 17 years of broadcasting. MTV Music closed in Poland on 3 March 2020 and was replaced by MTV Music 24.