MTV (British and Irish TV channel)

MTV

Country	United Kingdom
Broadcast area	United Kingdom Ireland
Headquarters	London, United Kingdom
Programming
Language(s)	English
Picture format	1080i HDTV (downscaled to 16:9 576i for the SDTV feed)
Timeshift service	MTV +1 (2008-2020)
Ownership
Owner	ViacomCBS Networks UK & Australia
Sister channels	MTV Base MTV Classic MTV Hits MTV Music MTV Live HD
History
Launched	1 July 1997
Former names	MTV UK & Ireland (1997–2004) MTV UK (2004–2007) MTV One (2007–09)
Links
Website	mtv.co.uk mtv.ie
Availability
Cable
Virgin Media	Channel 134 (HD) Channel 183 (SD)
WightFibre	Channel 92
Virgin Media Ireland	Channel 701
Satellite
Sky (UK)	Channel 126 (HD) Channel 824 (SD)
Sky (Ireland)	Channel 126 (SD) Channel 344 (HD)
IPTV
BT	Channel 309 Channel 371 (HD)
BT TV (via Now TV)	Channel 350 Channel 365 (HD)
Freewire	Channel 601
TalkTalk TV	Channel 309
Plusnet	Channel 309 Channel 371 (HD)
eir Vision	Channel 126
Streaming media
Sky Go	Watch live (UK & Ireland only)
Now TV	Watch live (UK and Ireland only)
Virgin TV Anywhere	Watch live (UK only)

MTV is a British pay television channel focusing on reality TV and music programming operated by ViacomCBS Networks UK & Australia.

The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel.^[1][2]

The channel is in over 10 million homes in the UK and Ireland.^[3]

Availability[]

From its inception, MTV UK (then branded as MTV UK & Ireland) the network served United Kingdom and Ireland. For a short period the channel was made available free-to-air in New Zealand between July 1997 to June 1998^[4] under a special agreement between TVNZ and MTV Networks Europe. The channel was broadcast on analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. In April 2001, the channel became a digital-only channel within the UK and Ireland.

History[]

1987–2001[]

MTV first became available in the UK when MTV Europe launched on 1 August 1987. During 1997, part of MTV Networks Europe's localization strategy MTV planned to launch three stand-alone regionalized channels for Germany, Italy, and the UK, alongside MTV Europe.

MTV UK & Ireland was launched on 1 July 1997 as part of MTV Networks Europe's regionalisation strategy. MTV launched a UK and Ireland specific channel to target existing competition within the market. MTV UK & Ireland launched with specialised content of hit MTV Europe shows which included the Euro Top 20, MTV Select, MTV News, MTV News Weekend Edition, Non-Stop Hits, US Top 20 Hitlist UK, Stylissimo, The Big Picture, Up 4 It and The Lick. The channel promoted maily English-speaking music programming and music.

In 1999, MTV Networks Europe announced that it would expand its channel portfolio within the UK and Ireland. On 1 July 1999, MTV launched MTV Base and MTV Extra. MTV UK & Ireland also rebranded with a new schedule and on-air presentation.

2002–2010[]

In 2002, MTV began to air programming from MTV US, similar to other MTV channels in Europe. MTV began to drop some of its localised programming in favour of MTV US shows. These shows included Jackass, Date My Mom and Dismissed. Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. While music videos dominated the channel in early 2000-2002 the rate of music rotation declined rapidly. Similar trends are noted on other European MTV channels and other sister networks in the US.

In July 2007, MTV in the UK was renamed to 'MTV One' with a major new branding launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. Promotion started on 1 July 2007 under the title 'MTV New 22.07.07'.^[5] The rebrand saw viewers engaging with the channel.^[6] In early 2009, it was announced that MTV One would be rebranded as simply MTV and the one-hour timeshift MTV One +1 as MTV +1 on 1 July 2009.^[7]

For most of 2008, MTV's main source of music video programming was based on its sister channels MTV Two, MTV Hits, MTV Dance, MTV Base and TMF. As of 2009 the only music based programming on MTV include MTV Push, MTV World Stage and MTV Iggy. These shows are produced by MTV Networks International and are shown on most MTV channels worldwide.

On 1 July 2009 MTV available in the UK and Ireland adopted MTV's global identity as part of MTV International. 64 MTV channels now share similar music and entertainment content and similar on-air and online branding. Part the rebrand saw a 50/50 balance in the number of music based programming and reality based TV series that air on the channels.^[8]

From 2010, MTV increased its music output which has since been diluted by reality based television programmes. As part of a global strategy MTV music content with the launch of MTV World Stage and Friday Night Music, both shows helped to maintain MTV's audience figures.

2011–present[]

On 1 February 2011, MTV removed all music from the channel and moved it to newly launched channel MTV Music; the only music that remains is the occasional MTV Most Wanted strand. The channel became a general entertainment channel and was moved to the entertainment section of Sky's EPG at channel 126, with MTV +1 moving to 160. The move resulted in an increase in the channel's audience share of nearly 150% in the 6 weeks after the change, while viewing was down nearly 20% on Virgin Media during the same period, where the channel had yet to move.^[9] On 29 May 2013 MTV was moved to the entertainment section of Virgin Media's EPG on channel 134.^[2]

MTV was rebranded once again to the current logo on 1 July 2011, and began broadcasting in 16:9 widescreen at the same time. A high-definition simulcast of MTV launched on 13 February 2012 on Sky in the UK and Ireland.^[1]

In 2016, MTV started showing repeats of Big Brother UK in the UK, the day following its broadcast on Channel 5.

• (2012– current )
• (2012–2016)
• Laura Whitmore (2008–2016)

Programming[]

UK produced shows[]

• MTV News (1997-2019)
• Geordie Shore (2011–present)
• Ex on the Beach (2014–present)
• Teen Mom UK (2016–present)
• Just Tattoo of Us (2017–present)
• The Charlotte Show (2018–2019)
• True Love or True Lies (2018–2019)
• MTV Top 40 (2019)
• MTV Cribs UK (2019)
• Celebs on the Farm (2021-present) (moved from Channel 5)

Pan-European shows[]

• Plain Jane
• MTV Movies
• MTV Push (2009–present)
• MTV World Stage (2009–present)
• Euro Top 20 (1990–2009)
• MTV Iggy (2008–2009)
• Crispy News (2009–2010)
• My Super Sweet 16
• Pimp My Ride
• Teen Dad
• MTV At The Movies

Former MTV UK & Ireland shows[]

Shows imported from MTV US[]

Other shows imported from US networks[]

• Acceptable.TV
• Blue Mountain State
• Drawn Together
• Pretty Little Liars
• Hellcats
• The Secret Life of the American Teenager
• South Park (2005–2013)
• Star (2018–present)
• The L.A. Complex
• The Fresh Prince of Bel-Air
• Audrina

Subsidiary and sister channels[]

MTV HD[]

On 13 February 2012, a high-definition simulcast of MTV called MTV HD launched.^[1]

MTV Base[]

MTV Base is the channel that plays hip hop, R&B and rap music as well as corresponding programming to those genres of music.

MTV Classic[]

MTV Classic is the channel that plays music from the 1960s through to the 1990s. The channel originally launched as VH1 Classic on 1 July 1999. On 1 March 2010, the channel was rebranded as MTV Classic.

MTV Hits[]

Launched on 1 May 2001, MTV Hits is a channel which plays chart music videos.

MTV Music[]

Launched on 1 February 2011 - MTV Music broadcasts non-stop music videos, live performances and artist interviews.^[11]

MTV Live[]

Direct from Warsaw and broadcast throughout Europe, MTV Live is a 24-hour standard and high definition music and entertainment channel. The channel was rebranded from MTVNHD to MTV Live HD on 23 April 2012, gaining a standard definition simulcast at the same time. On 29 June 2016, MTV Live HD was replaced by Nick Jr. HD on Sky in the United Kingdom and Ireland but continues on Virgin Media.^[1]

MTV Ireland[]

MTV Ireland is an Irish opt-out feed of MTV UK that was launched on 22 February 2004. It features localised advertising and sponsorship for the Irish market. As of February 2019 the broadcasting licence is held by RTTV^[12] in the Czech Republic, moving from Ofcom in the UK.

Local Shows[]

• MTV News
• MTV presents Oxygen
• World Stage
• MTV Push

Past Shows[]

• MTV presents Oxygen
• Irish Top 5 (official Irish chart)
• Euro Top 20
• MTV Making The Movie
• MTV At the Movies
• MTV Crispy News
• The Festival Show (also airs on Buzz TV)

Special events[]

• MTV Resident in Dublin (November 1999)
• MTV Crashes Dublin (March 2000)
• MTV Presents: Street Performance World Championship 2009[5]
• MTV Presents: Oxygen 2009
• MTV @ Arthur's Guinness Day 2010
• MTV Presents Live in Belfast 2010
• MTV Music Week [Belfast) (November 2011)
• MTV Crashes Derry-Londonderry (September 2014)
• MTV Crashes Cork (November 2014)
• MTV Club Tour (2014)
• MTV Crashes Derry (Summer 2015)
• Club MTV Tour (2018)

Defunct channels[]

MTV Extra[]

MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on 20 April 2001, and MTV Extra was renamed MTV Hits at 6am on 1 May 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).

MTV Flux[]

Launched on 6 September 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV +1 on 1 February 2008, a timeshift service of MTV. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains.

MTV2[]

MTV2 was launched in 2002 replacing M2. The channel focused on rock and indie music and featured shows such as MTV2 Most Wanted and Gonzo. The channel was replaced with MTV Rocks on 1 March 2010.

MTV Shows[]

MTV's general entertainment channel featuring reruns and new episodes of MTV's reality shows. Formerly MTV R until 1 March 2010. The channel ceased operating from 1 February 2011. Its broadcast capacity was relocated to the Music section of the Sky guide for use as MTV Music.

MTV Dance[]

MTV Dance was the dedicated dance music channel with music videos and programming of underground and mainstream dance tracks. The channel was replaced with Club MTV on 23 May 2018.

MTV Rocks[]

MTV Rocks was a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Rocks was previously known as MTV Two and was replaced by MTV Rocks on 1 March 2010. MTV Two was previously MTV2 Europe and M2 respectively. The channel closed on 20 July 2020.

MTV OMG[]

Launched on 1 March 2018. MTV OMG was the channel for music and gossip, replacing Viva. The channel closed on 20 July 2020.

Club MTV[]

Launched on 23 May 2018. Club MTV was the channel plays dance, EDM and urban music, replacing MTV Dance. The channel closed on 20 July 2020.

MTV +1[]

Launched on 1 February 2008 at midday, this timeshift service of MTV replaced MTV Flux, which in turn had replaced VH2. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel. The channel was known as MTV One +1 between 1 February 2008 and 1 July 2009. Coinciding with the closures of MTV OMG, MTV Rocks and Club MTV on 20 July 2020, the timeshift channel also closed as part of this change, along with the timeshifts for MTV Music and Comedy Central Extra.

TMF[]

TMF was launched as a free-to-air television channel on Freeview on 30 October 2002 to compete against EMAP's The Hits (now 4Music). It originally started as a non-stop music channel, although the network featured more programming from MTV and its other sister channels from early 2004. The channel was replaced with Viva on 26 October 2009.

VH2[]

VH2 was launched in December 2003 and shown mainly music videos and live concerts. It focused on rock, indie and punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on 1 August 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux, which was in turn replaced with a timeshift version of MTV.

Viva[]

Launched on 26 October 2009, Viva was the new music and entertainment channel, which replaced TMF. The channel shown content from sister channels MTV and Comedy Central, as well as programmes from Nickelodeon and Spike, with some acquired content airing as well. As the only MTV channel sitting on the Freeview platform, it was MTV UK's highest-rating service. The channel unexpectedly closed on 31 January 2018.

VH1[]

VH1 was a channel targeted at 25- to 44-year-olds playing chart and popular music from the 1970s to the present day. It also carried music programming and themed countdown shows from their US counterpart. The channel closed on 7 January 2020.

Logos[]

• 

  Original MTV logo used from 1997 to 2007 and again from 2009 to 2011.

• 

  MTV One logo used from 22 July 2007 to 30 June 2009.

• 

  MTV logo used from 2011 to 14 September 2021.

• 

  MTV logo used from 14 September 2021 - present.

Awards and nominations[]

Year	Association	Category	Nominee(s)	Result
2017	Diversity in Media Awards	Broadcaster of the Year	MTV UK	Nominated

See also[]

• VH1 (Europe)
• VH1 Classic Europe
• MTV Dance (Europe)
• MTV Hits (Europe)
• MTV Rocks (Europe)
• MTV Ireland
• List of MTV channels
• Viacom International Media Networks Europe

References[]

External links[]

• Official website