Martin Roll

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Martin Roll
MartinRoll.jpg
Born
Copenhagen, Denmark[1]

(1967-03-02) 2 March 1967 (age 54)
NationalityDanish[1]
Alma mater
OccupationBusiness and brand strategist[2]
Founder CEO of Martin Roll Company[2]
OrganizationMartin Roll Company[2]
Notable work
Asian Brand Strategy: How Asia Builds Strong Brands (2006)
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia (2015)
Branding and Emerging Markets (2016)
WebsiteOfficial website

Martin Roll (born 2 March 1967[3]) is a Danish[1] author, brand strategist[2] and management consultant.[4][5] Roll appears regularly in global television and print media.[6][7][8][9][1][10][11][3][12] He holds an MBA from INSEAD where he is a Distinguished Fellow[2][13] and an Entrepreneur in Residence.[2] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business.[14] He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore.[15] He advises Fortune 500 companies,[3] Asian firms, family-owned businesses[16] and also served as a senior advisor to McKinsey & Company.[2][3]

Early life & education[]

Martin Roll received a Bachelor's degree in Business and Marketing Management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999.[3]

Career[]

After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's.[3]

In 2000, he took on the role as Chief Marketing Officer (CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands.[3] He advises Fortune 500 companies,[3] Asian firms and family-owned businesses[16] on strategy, leadership, branding and marketing.

Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011.[17]

In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital.[8] He is an Associate Fellow with the Institute on Asian Consumer Insight (ACI).[18] Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019.[19]

Roll has served as Senior Advisor at McKinsey & Company.[3]

Publications[]

In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy[20][3][21] and was rated a top global marketing book of 2006 by Strategy+Business.[14]

Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace."[3]

The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant."[22]

In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."[3]

Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava.[23]

Martin Roll is a business columnist with Harvard Business Review[24] and INSEAD Knowledge.[10]

Public speaking[]

Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership.[25][26] He has spoken at business events like Thinkers50,[27] Women's Forum for the Economy and Society, Arab Luxury World,[28] TEDx,[29] World Knowledge Forum,[30] The Harvard Project for Asian and International Relations (HPAIR),[31] Strategy Summit[16] and Global Leaders Summit,[32] PowerBrands Glam Las Vegas.[33]

Academic[]

Roll teaches MBA, EMBA and Executive Education programmes at .[8] He also lectures at INSEAD,[34] CEIBS and ESSEC.[17]

Bibliography[]

  • Roll, Martin (2006). Asian Brand Strategy: How Asia Builds Strong Brands. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-4039-9279-6.
  • Roll, Martin (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-349-67574-6.
  • Roll, Martin (2016). "Branding and Emerging Markets". The Future of Branding. United Kingdom: SAGE Publishing. ISBN 978-9-3515-0316-3.

Personal life[]

He is a Danish citizen[3] and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore.[15] In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches.[3]

References[]

  1. ^ Jump up to: a b c d e 胡雨濛. "Branding expert sees Chinese firms rising in confidence - Opinion - Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 2018-08-20.
  2. ^ Jump up to: a b c d e f g h "Martin Roll" (PDF). INSEAD. Retrieved 2018-08-19.
  3. ^ Jump up to: a b c d e f g h i j k l m n Wilson, Karl. "Brand new day". China Daily HK. Retrieved 2018-08-19.
  4. ^ Karker, Andreas (May 25, 2018). "Bestilte håndbajere til delegationen: Derfor kan Kronprins Frederik blive milliarder værd for Danmark" (in Danish). BT (tabloid).
  5. ^ "Asian Branding Guru Due In Sri Lanka". The Sunday Leader. February 6, 2011.
  6. ^ "Cadbury tackles Malaysia pork debacle". BBC News. Retrieved 2018-08-20.
  7. ^ Lee, Yoolim (2016-10-11). "Note 7's Death Leaves Samsung's Brand at Risk". Bloomberg. Retrieved 2018-08-20.
  8. ^ Jump up to: a b c "Cocoon Capital appoints renowned branding consultant Martin Roll as senior advisor". e27. Retrieved 2018-08-19.
  9. ^ Kermeliotis, Teo. "Doing business in China: Five tips for success - CNN". CNN. Retrieved 2018-08-20.
  10. ^ Jump up to: a b "Five Best Practices of Global Brand Management". INSEAD Knowledge. 2015-07-08. Retrieved 2018-08-19.
  11. ^ "Martin Roll Thinks APAC Brands Must Build Their Own Legacies". www.cmo.com. Retrieved 2018-08-19.
  12. ^ "The enduring power of the princes of K-pop". BBC News. 2018-01-08. Retrieved 2018-08-19.
  13. ^ "Martin Roll Appointed Distinguished Fellow at INSEAD Business School". INSEAD via Facebook. August 27, 2018.
  14. ^ Jump up to: a b Wreden, Nick. "Best Business Books: Marketing". strategy+business. Retrieved 2018-08-20.
  15. ^ Jump up to: a b Dela Cruz, Roderick T. (January 16, 2016). "Strategist challenges Filipino CEOs to build global brands". Manila Standard.
  16. ^ Jump up to: a b c "Globally renowned Martin Roll and Sam Dias to share insights on brand strategy and brand valuation a". Daily FT. July 20, 2016.
  17. ^ Jump up to: a b "Martin Roll, Hoh Kim join Burson-marsteller". The Daily Mirror (Sri Lanka). December 10, 2011.
  18. ^ "An exclusive seminar by Martin Roll". web.nbs.ntu.edu.sg. . Retrieved 20 October 2018.
  19. ^ Bantoey, Nilobon (May 15, 2019). "Finnish Superson launched its first office in Singapore". Scandasia.
  20. ^ "BRAND PAPERS - ASIA: Brand strategies for asia". Brand Strategy via HighBeam. March 8, 2006.[dead link]
  21. ^ Ørholst, Henrik (October 7, 2015). "Branding i Asien" (in Danish). Dagbladet Børsen. p. 13.
  22. ^ "Brand new ways to get into China". The Daily Telegraph. February 8, 2006.
  23. ^ "The Future of Branding". Sage Publishers. Retrieved October 19, 2018.
  24. ^ "How Chinese Companies Can Develop Global Brands". Harvard Business Review. November 20, 2013.
  25. ^ "Martin Roll seminars: Panel of eminent Lankan CEOs discuss brands, strategy". The Sunday Times. March 13, 2011.
  26. ^ "Country branding vital to lure investments - Martin Roll". The Daily Mirror (Sri Lanka). August 7, 2012.
  27. ^ "The world's most successful visionary business thinkers". Thinkers50europe. Retrieved April 22, 2019.
  28. ^ Munyal, Panna (May 24, 2017). "Luxury leanings: 5 lessons we learnt at the Arab Luxury World conference". The National (Abu Dhabi).
  29. ^ "TEDxNUS". TED (conference).
  30. ^ "Asian branding guru Martin Roll due in Sri Lanka". Daily FT. February 23, 2011.
  31. ^ Zaman, Maisha (November 26, 2015). "SPEAKING INTERNATIONAL: HPAIR 2015 AT MANILA". The Daily Star (Bangladesh).
  32. ^ "Voldsom aktivitet på talentkrigens østfront" (in Danish). Mandag Morgen. September 25, 2006. p. 78.
  33. ^ "PowerBrand Glams 2013 Honors Up and Coming Indian Brands". Retrieved 2020-03-11.
  34. ^ "Asia's Global Identity Challenge". The Peak Magazine (January 2011): 16.

External links[]

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