McDonald's France

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McDonald's France
TypeSubsidiary
IndustryRestaurant
GenreFast food
FoundedJune 30, 1972 (first restaurant)
Headquarters
Guyancourt, Yvelines
,
France
Number of locations
1,485 (as of 2020)[1]
Area served
France
Key people
Raymond Dayan (Franchisee)
Michel Ksiazenicer (Franchisee)
Products
ServicesFranchising
Number of employees
1,485 (2020) Edit this on Wikidata
ParentMcDonald's Corporation
Websitemcdonalds.fr

McDonald's France is the French subsidiary of the international fast food restaurant chain McDonald's. Its first location opened in 1972 by franchisee Raymond Dayan in Creteil, France, although the company itself still recognizes the first outlet as opening in Strasbourg in 1979.[2] McDonald's France currently has over 1,485 restaurants operating nationwide, serving an estimated forty-six million people each week.

McDonald's French operations are based in Guyancourt, Yvelines.

Menu[]

As with McDonald's locations worldwide, the franchise primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items,[3] soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. The company also operates the McCafé chain within many of its stores.

Technology[]

In 2016, in what U.S. media described as "McDonald's of the future," over 90% of McDonald's France had self-ordering touchscreen kiosks.[4][5] McDonald's France smartphone app, GoMcDo, built by AirTag, was one of the first in France to offer integration with Apple's Passbook.[6][7]

References[]

  1. ^ "Qui sommes nous ?". Mcdonalds.fr. Retrieved 30 May 2020.
  2. ^ "Historique | McDonald's France". Retrieved 29 December 2018.
  3. ^ Griner, David (August 27, 2019). "These McDonald's Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made". Adweek. Retrieved 16 September 2019.
  4. ^ https://www.eatinseattle.com/2017/05/16/mcdonalds-of-the-future-features-touchscreen-ordering-and-greeters/
  5. ^ https://www.thestreet.com/opinion/mcdonald-s-rolling-out-self-ordering-kiosks-in-europe-will-u-s-be-next-13511123
  6. ^ Pietri, Antoine (23 October 2013). "The new means of payment for daily transactions". Le Nouvel Économiste (in French). Retrieved 25 April 2020. Airtag a ainsi développé des solutions basées sur les smartphones, permettant de supprimer le passage en caisse. La société est notamment à l’origine du service GoMcDo
  7. ^ "L'app de commande McDonald's désormais disponible dans le Passbook de l'iPhone". Internet Retailing (in French). 4 October 2012. Retrieved 25 April 2020. Airtag, fournisseur de solutions de Mobile Shopping vient de rendre compatible son application de commande et de paiement développée pour McDonald's avec l'application Passbook de l'iPhone [...] l'application GoMcDo pour iOS6 est l'une des première en France à disposer de la fonctionnalité "ajouter à Passbook"


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