Mercedes-Benz Group

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"Daimler AG" redirects here. For the British automotive corporation, see Daimler Company. For other uses, see Daimler (disambiguation).
"DaimlerChrysler" redirects here. For the American division, see Chrysler.

Mercedes-Benz Group AG
Formerly
  • Daimler-Benz (1926–1998)
  • DaimlerChrysler (1998–2007)
  • Daimler AG (2007–2022)
TypePublic (Aktiengesellschaft)
ISINDE0007100000
IndustryAutomotive
Predecessors
  • Benz & Cie. (1883–1926)
  • Daimler Motoren Gesellschaft (1890–1926)
Founded1926 (original foundation of Daimler-Benz)
2007 (foundation of Daimler AG)
Headquarters
Mercedesstraße, Stuttgart
,
Germany
Area served
Worldwide
Key people
  • Ola Källenius, Chairman of the Board of Management
  • Bernd Pischetsrieder, Chairman of the Supervisory Board
ProductsAutomobiles, commercial vehicles
Production output
Decrease 2,840,402 (2020)[1]
RevenueDecrease €154.309 billion (2020)[1]
Increase €6.603 billion (2020)[1]
Decrease €4.009 billion (2020)[1]
Total assetsDecrease €285.737 billion (2020)[1]
Total equityDecrease €62.248 billion (2020)[1]
Owners
  • Institutional investors (52.7%)
  • Private shareholders (22.8%)
  • Tenaciou3 Prospect Investment Limited (Geely) (9.7%)
  • Kuwait Investment Authority (6.8%)
  • BAIC Group (9.98%)[2]
Number of employees
Decrease 288,481 (December 31, 2020)[1]
Divisions
  • Mercedes-Benz
  • Smart
Subsidiaries
List
Websitegroup.mercedes-benz.com
Footnotes / references
Ownership[3]

The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie. and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon acquiring the American automobile manufacturer Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group.

The Mercedes-Benz Group's marques are Mercedes-Benz for cars and vans (including Mercedes-AMG and Mercedes-Maybach) and Smart. It has shares in other vehicle manufactures such as Daimler Truck (founded as a wholly owned subsidiary of the group), Denza, BAIC Motor and Aston Martin.

By unit sales, the Mercedes-Benz Group is the thirteenth-largest car manufacturer.[when?] The group provides financial services through its Mercedes-Benz Mobility arm. The company is a component of the Euro Stoxx 50 stock market index.[4] In the Mercedes-Benz complex in Stuttgart are situated the central company headquarters, the Mercedes-Benz offices, a car assembly plant, the Mercedes-Benz Museum and the Mercedes-Benz Arena.

History[]

1926–1998: Daimler-Benz[]

The final logo of Daimler-Benz AG, used until its merger with Chrysler Corporation in 1998.

The Mercedes-Benz Group origin is in an Agreement of Mutual Interest signed on 1 May 1924 between Benz & Cie. (founded 1883 by Karl Benz) and Daimler Motoren Gesellschaft (founded 1890 by Gottlieb Daimler and Wilhelm Maybach). Both companies continued to manufacture their separate automobile and internal combustion engine marques until 28 June 1926, when Benz & Cie. and Daimler-Motoren-Gesellschaft formally merged – becoming Daimler-Benz AG (Aktiengesellschaft) – and agreed that thereafter, all of the factories would use the brand name of "Mercedes-Benz" on their automobiles. The inclusion of the name Mercedes in the new brand name honored the most important model series of DMG automobiles, the Mercedes series, which were designed and built by Wilhelm Maybach. They derived their name from a 1900 engine named after the daughter of Emil Jellinek. Jellinek became one of DMG's directors in 1900, ordered a small number of motor racing cars built to his specifications by Maybach, stipulated that the engine must be named Daimler-Mercedes, and made the new automobile famous through motorsports. That race car later became known as the Mercedes 35 hp. The first of the series of production models bearing the name Mercedes had been produced by DMG in 1902. Jellinek left the DMG board of directors in 1909.

The name of Daimler as a marque of automobiles had been given by Gottlieb Daimler[dubious – discuss] for use by other companies. It is or was used principally by Daimler Motor Company and Austro-Daimler later Steyr-Daimler-Puch but also, very briefly by Daimler Manufacturing Company and Panhard-Daimler, and others. The new company, Daimler-Benz, did not obtain consent to include Daimler in its brand name and used the name Mercedes to represent the Daimler-Motoren-Gesellschaft interest. Karl Benz remained as a member of the board of directors of Daimler-Benz AG until his death in 1929.

Although Daimler-Benz is best known for its Mercedes-Benz automobile brand, during World War II, it also created a notable series of engines for German aircraft, tanks, and submarines. Its cars became the first choice of many Nazi, Fascist Italian, and Japanese officials including Hermann Göring, Adolf Hitler, Benito Mussolini and Hirohito, who most notably used the Mercedes-Benz 770 luxury car. Daimler also produced parts for German arms, most notably barrels for Mauser Kar98k rifles. During World War II, Daimler-Benz had over 60,000 concentration camp prisoners and other forced laborers to build machinery. After the war, Daimler admitted to its links and coordination with the Nazi government.

In 1966, Maybach-Motorenbau GmbH merged with Mercedes-Benz Motorenbau Friedrichshafen GmbH to form Maybach Mercedes-Benz Motorenbau GmbH, under partial ownership by Daimler-Benz. The company is renamed Motoren und Turbinen-Union Friedrichshafen GmbH (MTU Friedrichshafen) in 1969.

In 1989, Daimler-Benz InterServices AG (Debis) was created to handle data processing, financial and insurance services, and real estate management for the Daimler group.[5]

In 1995, MTU Friedrichshafen became a wholly owned subsidiary of Daimler-Benz.

1998–2007: DaimlerChrysler[]

DaimlerChrysler logo, 1998–2007

In a so-called "merger of equals," or "marriage made in heaven", according to its then CEO and architect Jürgen E. Schrempp,[6] Daimler-Benz and United States-based automobile manufacturer Chrysler Corporation, the smallest of the main three American automakers, merged in 1998 in an exchange of shares[7] and formed DaimlerChrysler AG. Valued at US$38 billion, it was the world's largest ever cross-border deal.[8]

The terms of the merger allowed Daimler-Benz's non-automotive businesses such as Daimler-Benz InterServices AG, "debis AG" for short, to continue to pursue their respective strategies of expansion. debis AG reported revenues of $8.6 bn (DM 15.5 bn) in 1997.[9][10]

The merger was contentious with investors launching lawsuits over whether the transaction was the 'merger of equals' that senior management claimed or actually amounted to a Daimler-Benz takeover of Chrysler. A class action investor lawsuit was settled in August 2003 for US$300 million while a suit by billionaire investor activist Kirk Kerkorian was dismissed on 7 April 2005.[11] The transaction claimed the job of its architect, Chairman Jürgen E. Schrempp, who resigned at the end of 2005 in response to the fall of the company's share price following the transaction.[12]

Another issue of contention is whether the merger delivered promised synergies and successfully integrated the two businesses. Martin H. Wiggers' concept of a platform strategy like the VW Group, was implemented only for a few models, so the synergy effects in development and production were too low.[13] As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that appeared to integrate elements from both sides of the company, including the Chrysler Crossfire, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2 L V6, and the Dodge Sprinter/Freightliner Sprinter, a re-badged Mercedes-Benz Sprinter van.

In 2000, DaimlerChrysler acquired the Detroit Diesel Corporation and placed its on-highway division under Daimler Trucks North America. The off-highway division was placed under MTU Friedrichshafen to form MTU America. Detroit Diesel branding has been maintained by DTNA and MTU America. In 2005, MTU-Friedrichshafen was sold to the Swedish investment firm EQT Partners. That same year, DaimlerChrsyler entered into an alliance with Mitsubishi Motors Corporation in an effort to reach the Asian market.[14] The alliance resulted in the platform sharing between the 2002-2013 Colt and first-generation Smart Forfour, but the declining performance of Mitsubishi led DaimlerChrysler to sell its shares back by 2004.[15]

Daimler agreed to sell the Chrysler unit to Cerberus Capital Management in May 2007 for US$6 billion.[16] Through most of its history, Chrysler has been the smallest of the "Big 3" U.S. automakers, but in January 2007, DaimlerChrysler, excluding its luxury Mercedes and Maybach lines, also outsold traditionally second place Ford, though behind General Motors and Toyota.

Chrysler reported losses of US$1.5 billion in 2006. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008.

DaimlerChrysler had reportedly approached other carmakers and investment groups to sell Chrysler in early 2007. General Motors was reported to be a suitor,[17] but on 3 August 2007, DaimlerChrysler completed the sale of Chrysler Group to Cerberus Capital Management. The original agreement stated that Cerberus would take an 80.1 percent stake in the new company, Chrysler Holding LLC. DaimlerChrysler changed its name to Daimler AG and retained the remaining 19.9% stake in the separated Chrysler LLC.[18]

The terms saw Daimler pay Cerberus US$650 million to take Chrysler and associated liabilities off its hands. Of the US$7.4 billion purchase price, Cerberus Capital Management was to invest US$5 billion in Chrysler Holdings and US$1.05 billion in Chrysler's financial unit. The de-merged Daimler AG received US$1.35 billion directly from Cerberus but directly invested US$2 billion in Chrysler itself. Chrysler filed bankruptcy in 2009.[19]

DC Aviation rose in 2007 from the previous DaimlerChrysler Aviation, an auxiliary of DaimlerChrysler AG, which was established in 1998.[20]

2007–2022: Daimler AG[]

Daimler AG logo, 2007–2022

In May 2010, the Shenzhen BYD Daimler New Technology Co., Ltd., trading as "Denza" was established between BYD and Daimler[21] to produce luxury electric vehicles.[22]

In November 2014, Daimler announced it would acquire 25 percent of Italian motorcycle producer MV Agusta for an undisclosed fee.[23] MV Holding acquired the 25 percent of MV Agusta back from Daimler in December 2017.[24]

On 3 August 2015, Nokia announced that it had reached a deal to sell its Here digital maps division to a consortium of three German automakers—BMW, Daimler AG, and Volkswagen Group, for €2.8 billion.[25] This was seen as an indication that the automakers were interested in automated cars.

In 2017, Daimler announced a series of acquisitions and partnerships with car startups focused on car sharing, in a move towards what it sees as the next generation of car ownership and usage.[26] Part of its corporate strategy is to "transition from being an automobile manufacturer to a mobility services provider".[26]

In April 2017 it announced a partnership with Via, a New York-based ride-sharing app, to launch a new ride-sharing service across Europe.[27] In September, it was announced that Daimler had led a fundraising round for car-sharing start up Turo, which is a platform that lets owners rent their vehicles out to other users.[28] It also acquired Flinc, a German startup that has built an app for peer-to-peer-style carpooling, has invested in Storedot, Careem, Blacklane and FlixBus, and has acquired car2go and mytaxi (now Free Now).[26]

Chinese automobile manufacturer Geely took a 9.69% stake in the company, through a subsidiary, in February 2018, making it the company's largest single shareholder.[29] Geely is already known from its ownership of Volvo Car Corporation. In September 2018, Daimler invested $155 million in US-based electric bus and its battery management technology manufacturer Proterra.[30]

In July 2019, BAIC Group purchased a 5% stake in Daimler, which is a reciprocal shareholder in BAIC's Hong Kong listed subsidiary.

In September 2019, Daimler announced that it would be "stopping its internal combustion engine development initiatives as part of its efforts to embrace electric vehicles."[31][better source needed]

In February 2020, Daimler partnered with Twelve to create the world's first C-pillar made with polycarbonate from CO2 electrolysis in an effort towards a fully carbon neutral fleet.[32]

In February 2021, Daimler said it planned to rename itself adopting the name of its flagship marque, Mercedes-Benz, and spun off its heavy commercial vehicles unit, Daimler Truck, into a separate listed company.[33][34][35] Daimler Truck is listed on the Frankfurt Stock Exchange and its first trading day was on December 10, 2021.[36][37][38][39]

In the 2021 review of WIPO's annual World Intellectual Property Indicators Daimler ranked 8th in the world, with 65 of its designs in industrial design registrations being published under the Hague System during 2020.[40] This position is up on its previous 10th place ranking in 2019.[41]

On 28 January 2022, CEO Ola Källenius announced that Daimler will be rebranded as Mercedes-Benz to pursue a higher valuation for the company as it shifts deeper into electric vehicles packed with digital gadgets.[42][43][44] On 1 February 2022, Daimler officially changed its registered company name to Mercedes-Benz Group AG.[45][46][47]

Corporate affairs[]

Management[]

Ola Källenius became the Chairman of Mercedes-Benz Group and Head of Mercedes-Benz Cars on 22 May 2019.[48] As of May 2018, the members of the Board of Management of Mercedes-Benz Group AG were:[49]

  • Ola Källenius: Chairman of the Board of Management of Mercedes-Benz Group AG and Mercedes-Benz AG.
  • Renata Jungo Brüngger: Integrity and Legal Affairs.
  • : Production and Supply Chain Management.
  • : Human Resources and Director of Labor Relations.
  • : Chief Technology Officer responsible for Development and Purchasing.
  • Britta Seeger: Mercedes-Benz Cars Marketing and Sales.
  • : Greater China
  • : Finance and Controlling and Head of Mercedes-Benz Mobility

2019 shareholder structure according to the BaFin[]

According to the German Securities Trading Act (Wertpapierhandelsgesetz, WpHG) paragraph § 38 owner of rights like financial options to buy common shares with voting rights have to be reported in case certain threshold values are achieved.[50] These owners must report the sum of owned common shares and potential rights to buy additional shares.[51]

The German Federal Financial Supervisory Authority (BaFin) reports the following shareholder structure based on § 39 WpHG, (Date: Tuesday, 19 November 2019):[52]

  • Bank of America Corporation: 20.25%
  • BlackRock, Inc.: 5.09%
  • Harris Associates L.P.: 4.93%
  • Li Shufu with Tenaciou3 Prospect Investment Limited: 9.69%
  • Morgan Stanley: 5.7%
  • People's Republic of China: 5%

EADS shareholding[]

Main article: Airbus

As of March 2010, Daimler owned a 22.5% share of EADS.[53]

In April 2013, Daimler sold its shares in EADS,[54] and the same year, EADS restructured itself into a new aerospace company named Airbus.

Leadership[]

Financial data[]

Financial data in € billions[55]
Year 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Revenue 106.540 114.297 117.982 129.872 149.467 153.261 164.330 167.362 172.745 154.309
Net Income 5.667 6.095 6.842 6.962 8.424 8.526 10.525 7.249 2.377 3.627
Assets 148.132 162.978 168.518 189.635 217.166 242.988 255.605 281.619 302.438 285.737
Employees 271,370 275,087 274,616 279,972 284,015 282,488 289,321 298,683 298,655 288,481

North Charleston expansion[]

On 5 March 2015, Daimler AG announced a 1,200-job package to the North Charleston region for its van plant, to allow the company to start manufacturing Mercedes-Benz Sprinter vans from scratch to meet demand in North America. From 2010, these vans were set up in Germany, then shipped to the United States partially disassembled for reassembly to avoid import tariffs. A Daimler official said that the Sprinter's popularity in North America was making that process less efficient. The North Charleston plant had been employing only 100 workers. The Sprinter is available on the U.S. market as a panel van, crew bus and chassis in several variants with three lengths and roof heights, six-cylinder diesel or gasoline engines. The Sprinter has been assembled and sold in the United States since 2001.[56]

Brands[]

The largest Mercedes-Benz plant is in Sindelfingen, Germany.

The Mercedes-Benz Group sells automobiles under the following brands worldwide:

  • Mercedes-Benz Cars
    • Mercedes-Benz
    • Mercedes-AMG – High performance vehicles
    • Mercedes-Maybach – Introduced November 2014
    • Smart
      • Share Now
    • Maybach – production ended in 2012,[57] but the ultra-high end S-class and GLS-class is sold as Mercedes-Maybach
  • Mercedes-Benz Vans
    • Mercedes-Benz (vans group)
  • Mercedes-Benz Mobility
  • Others
    • Mercedes AMG High Performance Powertrains (builds engines for Formula One racing)

Locations[]

The Mercedes-Benz Group has a worldwide networks of production plants and research centers. The following list is a description of all locations worldwide that include a Mercedes-Benz plant, including plants for Daimler Truck's subsidiaries EvoBus, Daimler Trucks North America, Detroit Diesel, Freightliner Trucks and Mitsubishi Fuso Truck and Bus Corporation. The list excludes Daimler Financial Services locations.[58]

City Country Purpose Employees[a] Plant area
Affalterbach Germany AMG engines 1,210 78,231 m2 (842,070 sq ft)
Aikawa Japan Production of transmission parts 267 N/A
Aksaray Turkey Atego, Axor, Actros & Unimog
Research and development		 1,737 560,000 m2 (6,000,000 sq ft)
Atlantis South Africa Foundry N/A N/A
Beijing China C-Class, E-Class (long versions for Chinese market) & GLK & GLA,
Auman trucks (assembly)
Four-cylinder engines (production & assembly), six-cylinder engines (assembly)		 8,878 229,862 m2 (2,474,210 sq ft)
Bengaluru India Mercedes-Benz Research and Development[59] 2900 N/A
Berlin Germany Various engines, components, transmission parts and fuel systems 2,538 501,502 m2 (5,398,120 sq ft)
Bremen Germany C-Class (sedan, estate & coupé), E-Class (coupé and convertible), SLK, SL, GLK 12,714 1,514,516 m2 (16,302,110 sq ft)
Buenos Aires Argentina Sprinter (body and assembly)
Assembly of chassis		 1,783 N/A
Charleston, South Carolina USA Sprinter (assembly) 104 N/A
Chennai India Trucks (LDT, MDT, HDT) under BharatBenz, Mercedes Benz and Fuso brands
Buses under BharatBenz		 2,540 1,600,000 m2 (17,000,000 sq ft)
Cleveland, North Carolina USA Freightliner class 8 truck models (Cascadia, Century Class S/T, Columbia, and Argosy (cab over models)). 1,837 N/A
Detroit, Michigan USA Engines, transmissions, axle assembly 2,164 N/A
Dortmund Germany Transit-, interurban-, and mobility buses and coaches 268 N/A
Düsseldorf Germany Sprinter (body and assembly) 6,571 688,000 m2 (7,410,000 sq ft)
East London South Africa C-Class (sedan) 2,743 603,600 m2 (6,497,000 sq ft)
Ebina Japan Fuso trucks, various bodies
Chassis development		 430 83,000 m2 (890,000 sq ft)
Fuzhou China Vito, Viano, Sprinter
(body and assembly)		 1,544 130,000 m2 (1,400,000 sq ft)
Gaffney, South Carolina USA Chassis for vans, school buses, shuttle buses and motor homes 542 N/A
Gaggenau Germany Manual and automatic transmissions, axles, torque converters & pressed parts 6,280 460,000 m2 (5,000,000 sq ft)
García Mexico Bus chassis assembly 4000 42,709 m2 (459,720 sq ft)[60]
Gastonia, North Carolina USA Parts production 1,262 N/A
Hambach France Smart Fortwo and smart electric drive 822 695,000 m2 (7,480,000 sq ft)
Hamburg Germany Axles and axle components, steering columns, components for exhaust emission technology and lightweight structural parts 2,752 331,000 m2 (3,560,000 sq ft)
High Point, North Carolina USA School buses (assembly)
Research and development		 1,316 N/A
Holýšov Czech Republic Bus body components and -segments 360 N/A
Istanbul-Hoşdere Turkey Body shop, cathodic dip painting, paint shop
Transit- and interurban buses and coaches (assembly)		 4,421 N/A
Jakarta Indonesia Buses N/A N/A
Juiz de Fora Brazil Accelo & Actros
(assembly)		 926 N/A
Kassel Germany Axles, drive shafts & other components 2,820 435,873 m2 (4,691,700 sq ft)
Kawasaki Japan Fuso head office functions
(Research and development, production of engines, axles & transmissions; LDT, MDT, HDT)		 4,670 N/A
Kecskemét Hungary B-Class & CLA-Class 3,358 1,420,000 m2 (15,300,000 sq ft)
Kirchheim unter Teck Germany EvoBus corporate headquarters
Sales		 120 N/A
Kölleda Germany Three- and four-cylinder engines
Production of the M178 engine used in the AMG GT		 914 417,434 m2 (4,493,220 sq ft)
Ligny-en-Barrois France Transit buses & coaches
(Assembly)		 375 N/A
Logan Township, New Jersey USA Fuso N/A N/A
Ludwigsfelde Germany Sprinter (body and assembly) 1,993 540,000 m2 (5,800,000 sq ft)
Mannheim Germany Transit-, intercity buses and coaches (Body shop, cathodic dip painting, assembly) 3,301 N/A
Mannheim Germany Foundry, engines (production & remanufacturing) and green technology engines) 5,113 898,654 m2 (9,673,030 sq ft)
Molsheim France Customization of special purpose trucks 527 N/A
Mount Holly, North Carolina USA Freightliner Business Class M2 assembly 1,460 N/A
Neu-Ulm Germany Transit- and interurban buses & coaches
(Paint shop and assembly)		 3,578 N/A
Portland, Oregon USA Daimler Trucks North America headquarters
Truck assembly
Research and development		 4,590 N/A
Pune India C-Class, E-Class, GL-Class, M-Class, S-Class, Research and Development 717 N/A
Rastatt Germany A-Class, B-Class & GLA-Class 6,557 1,474,332 m2 (15,869,580 sq ft)
Sakura Japan Fuso proving ground & test track 384 N/A
Saltillo Mexico Freightliner Cascadia 2,972 N/A
Sámano-Castro Urdiales Spain Chassis 246 N/A
Santiago Tianguistenco Mexico Freightliner assembly (Business Class M2, FLD Series, Century Class, Columbia & Coronado) 1,610 N/A
São Bernardo do Campo Brazil Entire Latin American truck product range
Engines, axles, transmissions, bus chassis
Research and development		 12,788 N/A
Sindelfingen Germany E-Class (sedan and estate), S-Class, CL-Class, CLS-Class, AMG GT
Research and development		 26,134[b] 2,955,944 m2 (31,817,520 sq ft)
Stuttgart Germany Company headquarters
Engines, axles, transmissions & other components
Pre-commissioning foundry and forge
Research and development		 17,973 2,060,045 m2 (22,174,140 sq ft)
Toluca Mexico Refurbishing of engines, transmissions and other components N/A N/A
Toyama Japan Small, medium and large buses
Product development		 646 N/A
Tramagal Portugal Fuso Canter 307 39,900 m2 (429,000 sq ft)
Tuscaloosa, Alabama USA C-Class, M-Class, R-Class, GL-Class 3,127 3,803,240 m2 (40,937,700 sq ft)
Vitoria-Gasteiz Spain Vito, V-Class
(body and assembly)		 3,293 600,000 m2 (6,500,000 sq ft)
Wanaherang, Gunung Putri, Bogor Indonesia Buses, Mercedes-Benz Axor, Mercedes-Benz C Class, Mercedes-Benz E Class, Mercedes-Benz GLC Class, Mercedes-Benz GLE Class, Mercedes-Benz GLS Class, Mercedes-Benz S Class (Assembly and exhaust parts production) N/A N/A
Wörth am Rhein Germany Actros, Antos, Arocs, Axor, Atego, Econic, Unimog, Zetros 11,741 N/A
Samut Prakarn
(Thonburi Automotive)		 Thailand Mercedes-Benz C Class, Mercedes-Benz E Class, Mercedes-Benz GLC Class, Mercedes-Benz GLE Class, Mercedes-Benz GLS Class, Mercedes-Benz S Class N/A N/A
  1. ^ As of December 2013
  2. ^ Excluding employees in research and development

Holdings[]

In 2015, Daimler held interests in the following companies:

  • 89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan
  • 50.1% Automotive Fuel Cell Cooperation of Canada
  • 50% , a joint venture with Rolls Royce Limited
  • 50% Denza (Shenzhen BYD Daimler New Technology Co., Ltd)
  • 25% MV Agusta of Italy[61]
  • 12% Beijing Automotive Group (BAIC)
  • 15% KAMAZ of Russia
  • 20% Aston Martin Lagonda

Until the end of 2011, the company had also held shares in McLaren Group.[62]

Joint ventures and alliances[]

FAW and later Beijing Automotive Group[]

From 1986 to 1989, Daimler produced the Mercedes-Benz W123 (200 and 230E) sedans in China under a joint venture with FAW Group, with 828 units assembled in Changchun.[63][64]

Beijing Jeep was a joint venture between Chrysler and BAIC Motor. After DaimlerChrysler was formed, its legal name was changed to Beijing Benz in 2004, and it started producing Mercedes-Benz models in 2006.[65][66] The partnership has continued during the Daimler AG era.

In February 2013, Daimler acquired a 12% stake in BAIC Motor, becoming the first western car manufacturer to own a stake in a Chinese company.[67]

Daimler works with China's Beiqi Foton (a subsidiary of BAIC) to build Auman trucks.[68]

Force Motors[]

Daimler has partnered with Force Motors since the 1950s, they let Force Motors use the OM616 on the Force Gurkha and Trax.

Denza[]

In 2010 BYD Auto and Daimler AG created a new joint venture Shenzhen BYD Daimler New Technology Co., Ltd. In 2012 the new brand Denza was launched by the joint venture to specialise in electric cars.

Fujian Benz[]

In 2007 Daimler created a joint venture with Fujian Motors Group and China Motor Corporation and created Fujian Benz (originally Fujian Daimler Automotive Co.).

SsangYong Motors[]

Between 1990 and 2010 SsangYong partnered with Daimler-Benz. The deal was for SsangYong to develop an SUV with Mercedes-Benz technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market.[69] This resulted in the Musso, which was sold first by Mercedes-Benz and later by SsangYong.[70] SsangYong further benefited from this alliance, long after Daimler-Benz stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission),[71] the Chairman H (chassis and transmission)[72] and the Kyron (transmission).[73] Ssangyong Also Partnered with Daewoo Motors to sell the Chairman, Korando, Istana, and Musso to the rest of South Korea and Asia, Ssangyong later partnered with SAIC (Roewe) to rebadge the Chairman W in china as the Roewe R95/850 and the Kyron as Roewe W5 and also use the Mercedes-Benz 5G-Tronic transmission for the W5, SAIC has been working with Daimler since the 1964 with the Shanghai SH760 using a modified W121 chassis. Micro another company that rebadged Ssangyong's like Kyron, Actyon and Rexton using Mercedes-Benz engines.

Renault-Nissan-Mitsubishi and Daimler Alliance[]

On 7 April 2010, Renault-Nissan executives, Carlos Ghosn and Dieter Zetsche announced a partnership between the three companies.[74] The first fruits of the alliance in 2012 included engine sharing (Infiniti Q50 utilising Mercedes diesel engines)[75] and a re-badged Renault Kangoo being sold as a Mercedes-Benz Citan.[76]

Alternative propulsion[]

Electric[]

Daimler AG and the utility company RWE AG were set in 2009 to begin a joint electric car and charging station test project in the German capital, Berlin, called "E-Mobility Berlin".[77]

Following trials in 2007 and then with Tesla in 2009,[78][79] Daimler is building a production Smart electric drive car using Tesla's battery technology.[80] Daimler temporarily invested in Tesla, saving it from bankruptcy.[81] Daimler's joint venture with BYD[82] has resulted in the creation of the new brand Denza.

In 2016, Daimler subsidiary ACCUMOTIVE announced their stationary batteries, to store up to 20 kWh of solar power for later use.[83] Daimler plans to invest €1.5 billion in battery technology,[84][85] and unveiled a factory in Kamenz in May 2017.[86]

In September 2019, Daimler redirected its internal combustion engine development initiatives to focus on electric vehicle technologies,[31] leaving electric propulsion rather less of an "alternative" and more the Daimler mainline. Their Research and Development department has developed a compostable battery that uses graphene-based organic cell chemistry. This means that no rare, toxic metals are needed for the battery, which makes it 100% recyclable.[87]

Fuel cell[]

Daimler has been involved with fuel cell vehicle development for some time, with a number of research and concept vehicles shown and demonstrated, the first being the 2002 Mercedes-Benz F-Cell car and the Mercedes-Benz Citaro hydrogen bus. In 2013, the Renault-Nissan/Daimler alliance was joined by Ford to further develop the fuel cell technology with an aim for production by 2017.[88][89]

Hybrid[]

Mercedes-Benz launched its first passenger car model equipped with a hybrid drive system in summer 2009, the Mercedes-Benz S-Class 400 Hybrid.[90] and the Citaro Hybrid bus in 2007. Daimler Trucks and Mitusbishi Fuso have also trialed various hybrid models including the Mitsubishi Fuso Canter Eco Hybrid and Mitsubishi Fuso Aero Star Aero Star Eco Hybrid bus.[91]

Biofuel research[]

Daimler AG is involved in a joint project with Archer Daniels Midland Company and Bayer CropScience to develop the semi-evergreen shrub jatropha curcas as a biofuel.[92]

Formula One[]

Main article: Mercedes-Benz in Formula One

On 16 November 2009, Daimler and Aabar Investments purchased a 75.1% stake in Brawn GP (Daimler holding 45.1%). The company was rebranded as Mercedes GP with its base in Brackley, UK and Ross Brawn remaining team principal.[93] The Brawn purchase led to Daimler selling back its stake in McLaren in stages, completed in 2011.[94] Mercedes continued to provide sponsorship and engines to McLaren until 2014.[95]

Prior to the 2011 season, Daimler and Aabar Investments purchased the remaining 24.9% stake owned by the team management in February 2011.[96] In November 2012 Aabar Investments sold its remaining shares, leaving the team (rebranded as Mercedes AMG Petronas F1 Team) wholly Daimler-owned.[97]

Daimler also owns Mercedes AMG High Performance Powertrains which, as of 2021, supplied engines to Aston Martin,[98] Williams[99] and McLaren, in addition to Mercedes AMG Petronas.

O-Bahn[]

The O-Bahn system was conceived by Daimler-Benz to enable buses to avoid traffic congestion by sharing tram tunnels in the German city of Essen.[100] However, the project did not materialise there; the project was built in the Australian city of Adelaide.

Bribery and corruption[]

On 1 April 2010, Daimler AG's German and Russian subsidiaries each pleaded guilty to two counts of bribery charges brought by the U.S. Justice Department and the U.S. Securities and Exchange Commission. The parent company made a US$185 million settlement, but the company and its Chinese subsidiary remained subject to a two-year deferred prosecution agreement requiring further cooperation with regulators, adherence to internal controls and meeting other terms before final sentencing. Daimler would face harsher penalties should it fail to meet the terms of the agreement during the two-year period.

Additionally, Louis J. Freeh, a former director of the Federal Bureau of Investigation, served as an independent monitor to oversee Daimler's compliance with anti-bribery laws.

U.S. prosecutors accused key executives of Daimler, Daimler subsidiaries, and Daimler affiliates of illegally showering foreign officials with money and gifts between 1998 and 2008 to secure government contracts around the world. The investigation for the case revealed that Daimler improperly paid some $56 million in bribes related to more than 200 transactions in at least 22 countries (including China, Russia, Turkey, Hungary, Greece, Latvia, Serbia and Montenegro, Egypt, and Nigeria, among other places) that, in return, awarded the company $1.9 billion in revenue and at least $91.4 million in illegal profits.[101]

The SEC case was sparked in 2004 after David Bazzetta, a former auditor at then DaimlerChrysler Corp, filed a whistleblower complaint after he was fired for raising questions about bank accounts controlled by Mercedes-Benz units in South America.[102] Bazzetta alleged that he learned in a July 2001 corporate audit executive committee meeting in Stuttgart that business units "continued to maintain secret bank accounts to bribe foreign government officials", though the company knew the practice violated U.S. laws.

In another attempt to silence Bazzetta, Daimler later offered to settle his termination of employment suit out of court and he eventually accepted a settlement. But Daimler's strategy with Bazzetta proved to be a failure as the U.S. criminal investigation for violating anti-bribery laws was already underway in what has been one of the most wide-ranging cases brought against a foreign corporation.[101]

According to the charges, the bribes were frequently made by over-invoicing customers and paying the excess back to top government officials or their proxies. The bribes also took the form of luxury European vacations, armored Mercedes vehicles for high-ranking government officials and a birthday gift to the dictator of Turkmenistan, Turkmenbashi (Saparmurat Niyazov), including a golden box and 10,000 copies of his personal manifesto, Ruhnama, translated into German.[103][104]

Investigators also found that the firm violated the terms of the United Nations' Oil-for-Food Programme with Iraq by giving kickbacks worth 10% of the contract values to officials within the Iraqi government, then led by Saddam Hussein. The SEC said the company made more than $4 million in profit from the sale of vehicles and spare parts in the corrupt oil-for-food deals.[101]

U.S. prosecutors further alleged that some bribes were paid through shell companies based in the U.S. "In some cases Daimler wired these improper payments to U.S. bank accounts or to the foreign bank accounts of U.S. shell companies in order to transmit the bribe", the court papers said.[105]

Prosecutors said that Daimler engaged in a "long-standing practice" of paying bribes, due in part to a corporate culture that encouraged the practice.

"Using offshore bank accounts, third-party agents and deceptive pricing practices, [Daimler AG, its subsidiaries and its affiliates] saw foreign bribery as a way of doing business," said Mythili Raman, a principal deputy in the Justice Department's criminal division.[106]

"It is no exaggeration to describe corruption and bribe-paying at Daimler as a standard business practice", Robert Khuzami, director of the SEC's enforcement division, said in a statement.[107]

As per the agreement with prosecutors, the two Daimler subsidiaries admitted to knowingly violating the Foreign Corrupt Practices Act, which bars companies and their officials from paying bribes to foreign officials to win business.[108] The Foreign Corrupt Practices Act applies to any company that lists its shares on U.S. stock exchanges. Daimler AG was listed with the symbol "DAI" on the New York Stock Exchange, giving the Justice Department jurisdiction over the German car maker's payments in countries around the globe. Judge Richard J. Leon of the United States District Court in Washington, D.C., approved the plea agreement and settlement, calling it a "just resolution". Daimler AG agreed to settle for $2.2 billion to US and California state regulators.[109]

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Bibliography[]

See also: Mercedes-Benz – Bibliography
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External links[]

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