More & More (Twice song)

From Wikipedia, the free encyclopedia
"More & More"
Twice - More & More (English version).png
English version cover
Single by Twice
from the EP More & More
Language
  • Korean
  • English
  • Japanese
ReleasedJune 1, 2020
Genre
Length3:19
Label
Composer(s)
Lyricist(s)
  • BIBI
  • J. Y. Park
Producer(s)MNEK
Twice singles chronology
"Fake & True"
(2020)
"More & More"
(2020)
"Fanfare"
(2020)
Music video
"More & More" on YouTube

"More & More" (stylized in all caps) is a song recorded by South Korean girl group Twice. It was released on June 1, 2020 by JYP Entertainment as the lead single of the group's ninth extended play of the same name.[1][2][3] The song was written by Park Jin-young (J. Y. Park) and BIBI, while composed by Zara Larsson, Julia Michaels, Justin Tranter and Uzoechi Emenike. Musically, "More & More" was described as a tropical house song featuring an instrumental chorus. The lyrics detail the emotions that intensifies in a romantic relationship.

Upon release, "More & More" received generally positive reviews from music critics, who praised its production and musical direction. Commercially, the song debuted at number four on the Gaon Digital Chart and at number three on the Billboard Japan Hot 100 chart. The track also charted at number two on the US World Digital Song Sales chart.

An accompanying Garden of Eden-themed music video for the song was released in conjunction with the release of the song and features the group dancing in a colourful forest. The video amassed 14.7 million views in 15 hours on YouTube. Twice promoted the song with televised live performances on various South Korean music programs including M! Countdown, Music Bank and Inkigayo.

Background and release[]

On April 28, 2020, Twice revealed the title and release date of the song during a press conference.[1][2] A music video trailer for the song was released on May 24, followed by a teaser on May 26 at midnight. The clips depict the group in fairy-themed outfits inside a forest performing the track's "intro" choreography.[4][5] "More & More" was released for streaming and digital download on June 1, 2020, by JYP Entertainment as the lead single of the group's ninth extended play of the same name.[6][7][8] The song has lyrics written by Park Jin-young (J. Y. Park) and BIBI and music composed by Zara Larsson, Julia Michaels, Justin Tranter, Uzoechi Emenike.[7] It was arranged by Park Jin-young and MNEK, the latter also handling production.[9] It was mixed by Lee Tae-seop and mastered by Kwon Nam-woo.[7]

Composition[]

"More & More" is described as a rhythmic, summery midtempo tropical house song.[6][10] It incorporates an EDM-heavy and synth-pop instrumental chorus, and a dubstep-influenced dance-break music at its bridge.[10][11] Based on characteristic "seasonal sounds," the song opens with "velvety vocals" that shifts towards a synth-based refrain.[6] In terms of musical notation, the song is composed in the key of F major at a moderate tempo of 107 beats per minute. It runs for three minutes and nineteen seconds.[12] The lyrics revolve around the intensifying longing and desire that a person in love endures.[6]

Reception[]

Kim Do-heon of IZM praised the song's production, melody and sound writing, "Tropical House song 'More & More', which has a neat and calm sound structure, has been polished neatly and well, removing a considerable number of lively adrenaline and busy sound samples and putting in as much sound as necessary."[13] Reviewing for Time, Kat Moon complimented the song's musical direction and dual concept, while also appreciating the group's vocals on the hook of the track.[10]

Upon release, "More & More" topped the real-time charts of major Korean music platforms including Melon, Bugs, Genie, Soribada and Naver Music.[14][15] The track debuted at number four on the Gaon Digital Chart for the chart issue dated June 6, 2020.[16] The song topped the component Download Chart while peaking at number five on the Streaming Chart.[17][18] Additionally, the song charted at number two on the US Billboard World Digital Song Sales chart and at number three on the Billboard Japan Hot 100 chart.[19][20]

Promotion[]

Music video[]

The Garden of Eden depicted in green with several exotic animals.
The music video was inspired by the Garden of Eden.

An accompanying music video for "More & More" was uploaded to JYP's official YouTube channel on June 1, 2020.[21][6] Upon release, the video went viral, garnering 14.7 million views in only 15 hours.[14] Filmed in Jeju Island, the video is choreography-heavy and inspired by the Garden of Eden.[10][22] The opening scene depicts the group in the backdrop of a paradise-like forest surrounded by "bright neon foliage", butterflies, and animals.[11] The clip is interspersed with scenes where the group is seen dancing, and reaching for apples or preparing to take a bite.[10] Having a "bohemian" and summer festival-like vibe, it also features the members dancing on a platform on a lake.[11] Besides the cheerful and vibrant atmosphere, the visual also includes shots of a serpent wrapped around a tree, a black cat, and tarantulas.[10]

A few hours after the album's release, the group's first performance of "More & More" was broadcast live through Naver's V Live app and YouTube.[23] The group promoted the song on various South Korean music programs starting with Mnet's M! Countdown on June 4, 2020.[24] This was followed by performances on KBS's Music Bank and SBS's Inkigayo.[25][26] In their second week of promotion, Twice received their first music show trophy for "More & More" on MBC Music's Show Champion.[27] The group appeared as guests on June 7 episode of the variety show Running Man.[28]

Accolades[]

Awards for "More & More"
Year Organization Award Result Ref.
2020 Mnet Asian Music Awards Best Dance Performance – Female Group Nominated [29]
Song of the Year Nominated
Music program awards
Program Network Date Ref.
Show Champion MBC M June 10, 2020 [30]
June 17, 2020 [31]
M Countdown Mnet June 11, 2020 [32]
Music Bank KBS June 12, 2020 [33]
June 19, 2020 [34]
Show! Music Core MBC June 13, 2020 [35]
June 20, 2020 [36]
Inkigayo SBS June 14, 2020 [37]
June 21, 2020 [38]

Credits and personnel[]

Credits adapted from Tidal[7] and Melon.[9]

  • Twice – primary vocals
  • J. Y. Park – lyricist, vocal producer
  • Uzoechi Emenike – composer, producer
  • Zara Larsson – backing vocals, composer
  • Julia Michaels – composer
  • Justin Tranter – composer
  • BIBI – lyricist
  • Brayton Bowman – backing vocals
  • Sophia Pae – backing vocals
  • Lee Hae- sol – vocal arrangement
  • Lee Tae-seop – mixing
  • Kwon Nam-woo – mastering engineer
  • Choi Hye-jin – digital editing, recording engineer
  • Um Se-hee – digital editing, recording engineer
  • Lee Sang-yeop – digital editing, recording engineer

Charts[]

Certifications[]

Region Certification Certified units/sales
Streaming
Japan (RIAJ)[46] Silver 30,000,000dagger

dagger Streaming-only figures based on certification alone.

See also[]

References[]

  1. ^ Jump up to: a b "트와이스, 6월 1일 컴백 "신곡은 '모어 앤 모어'"". iplus (in Korean). Archived from the original on June 4, 2020. Retrieved April 28, 2020.
  2. ^ Jump up to: a b "트와이스, 6월 1일 '모어 앤 모어'로 컴백…팬들 위해 직접 스포". Naver (in Korean). Archived from the original on June 4, 2020. Retrieved April 28, 2020.
  3. ^ Jang, Jin-Ri (April 20, 2020). "[단독] 'K팝 원톱 걸그룹' 트와이스, 6월 컴백...13연속 히트 노린다" [[Exclusive] 'K-Pop One-Top Girl Group' TWICE, Comeback in June... Aim for 13 consecutive hits]. Naver. Archived from the original on April 20, 2020. Retrieved April 20, 2020.
  4. ^ Lee, Gyu-lee (May 24, 2020). "TWICE releases music video trailer for comeback title song". The Korea Times. Archived from the original on June 13, 2021. Retrieved June 9, 2020.
  5. ^ Kyung, Jimin (May 26, 2020). 트와이스, 신곡 'MORE & MORE' 인트로 안무 공개.."숲 속의 여신들" [TWICE unveils new song'MORE & MORE' with intro choreography.."Goddess in the forest"]. OSEN (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  6. ^ Jump up to: a b c d e Dam-young, Hong (June 4, 2020). "Twice sings deep longing for love in 'More & More'". The Korea Herald. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
  7. ^ Jump up to: a b c d "More & More by Twice". Tidal. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  8. ^ "More & More by Twice". iTunes Store. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  9. ^ Jump up to: a b "More & More" (in Korean). Melon. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  10. ^ Jump up to: a b c d e f Moon, Kat (June 4, 2020). "The 4 Biggest Takeaways From TWICE's New Album MORE & MORE". Time. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
  11. ^ Jump up to: a b c Chakraborty, Riddi (June 1, 2020). "Watch Twice Roam Through Paradise in the Video for 'More & More'". Rolling Stone India. Archived from the original on June 28, 2020. Retrieved June 9, 2020.
  12. ^ "Key, BPM and analysis of 'More & More' by Twice". Musicstax. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  13. ^ Kim, Do-heon. "MORE & MORE". IZM (in Korean). Archived from the original on June 12, 2020. Retrieved June 14, 2020.
  14. ^ Jump up to: a b Yoon, So-yeon (June 2, 2020). "Twice top charts with 'More & More' EP". Korea JoongAng Daily. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  15. ^ Baek, Ji-eun (June 1, 2020). [공식] 트와이스 'MORE & MORE', 국내외 차트 1위 '퍼펙트 올킬' [[Official] TWICE'MORE & MORE', No. 1 chart in Korea and abroad'Perfect All Kill']. Sports Chosun (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  16. ^ Jump up to: a b 2020년 23주차 Digital Chart [Gaon Digital Chart - Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on January 7, 2021. Retrieved June 11, 2020.
  17. ^ 2020년 23주차 Download Chart [Gaon Download Chart- Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on 2018-11-15. Retrieved June 11, 2020.
  18. ^ 2020년 23주차 Streaming Chart [Gaon Streaming Chart- Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on 2017-03-10. Retrieved June 11, 2020.
  19. ^ Jump up to: a b "Twice Chart History - Japan Hot 100". Billboard Japan (in Japanese). Archived from the original on July 12, 2019. Retrieved June 11, 2020.
  20. ^ Jump up to: a b "TWICE Chart History: World Digital Song Sales". Billboard. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  21. ^ "TWICE "MORE & MORE" M/V". YouTube. June 1, 2020. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
  22. ^ Kim, Eun-ae (June 1, 2020). 트와이스 'MORE & MORE', 역���급 고품격 청량..9명이라 더 반가운 서머퀸[퇴근길 신곡] [TWICE's'MORE & MORE', a high-end refreshing refresher of the previous class.]. OSEN (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  23. ^ Hong, Hye-min (June 1, 2020). 트와이스, 스페셜 라이브서 ‘MORE&MORE’ 무대 최초 공개 [TWICE unveils'MORE&MORE' stage for the first time in a special live]. Hankook Ilbo (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  24. ^ Yeo, Kyung Yeo (June 4, 2020). '엠카' 트와이스, 청량함 가득 'MORE&MORE' 컴백 무대[별별TV] ['M Countdown' TWICE,'MORE&MORE' comeback stage full of refreshment [Star TV]]. Star TV (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  25. ^ Kwon, Hye-mi (June 5, 2020). '뮤직뱅크' 트와이스, 이제는 '퍼포먼스 퀸'…'MORE & MORE' 완벽 무대 ['Music Bank' TWICE, now'Performance Queen'... 'MORE & MORE' Perfect Stage]. My Daily (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
  26. ^ Park, So-yeon (June 7, 2020). '인기가요' 트와이스, 'MORE & MORE' 컴백…역대급 퍼포먼스 ['Inkigayo' TWICE,'MORE & MORE' comeback… Historical performance]. Xports News (in Korean). Archived from the original on June 7, 2020. Retrieved June 9, 2020 – via Naver.
  27. ^ Shim, Eon-Kyung (June 10, 2020). '쇼챔피언' 트와이스, 컴백과 동시에 1위 "원스 응원 감사..만날 날 고대해" [종합] ['Show Champion' TWICE, No. 1 at the same time as comeback "Thanks for cheering once.]. OSEN (in Korean). Archived from the original on June 10, 2020. Retrieved June 10, 2020 – via Naver.
  28. ^ Lee, Young-won (June 7, 2020). [종합] '런닝맨' 트와이스, 2년만 완전체 출연... '런닝맨의 팀장들' 레이스 [[Comprehensive]'Running Man' TWICE, appearing in full after 2 years...'Running Man's Team Leaders' race]. Herald Corporation (in Korean). Archived from the original on June 28, 2020. Retrieved June 9, 2020 – via Naver.
  29. ^ "2020 MAMA Nominees". mama.mwave.me. Archived from the original on 2020-11-01. Retrieved 2020-10-29.
  30. ^ Choi, Hee-jae (June 10, 2020). ‘'쇼챔피언' 트와이스, 컴백 동시 1위 '다같이 활동할 수 있어 감사' [종합] ['Show Champion' TWICE, 1st in a comeback at the same time 'Thanks for being able to work together' [Comprehensive]]. Xports News (in Korean). Archived from the original on June 10, 2020. Retrieved June 10, 2020 – via Naver.
  31. ^ "'쇼챔피언' 트와이스, 방송 출연 없이 1위→6관왕 쾌거(종합)". n.news.naver.com (in Korean). Archived from the original on June 17, 2020. Retrieved June 17, 2020.
  32. ^ Park, Soo-in (June 11, 2020). ‘엠카’ 트와이스, 몬스타엑스 꺾고 1위 “원스 보고싶어, 꼭 보자” ['M Countdown' Twice beat Monsta X, 1st place 'I want to see Once, I will see you']. Newsen (in Korean). Archived from the original on June 11, 2020. Retrieved June 11, 2020 – via Naver.
  33. ^ "트와이스TWICE 음방 100번째 1위 달성". domin.co.kr (in Korean). Archived from the original on June 13, 2020. Retrieved June 13, 2020.
  34. ^ "'뮤뱅' 트와이스, 출연 없이도 1위...한솥밥 스트레이키즈 컴백→환호 [종합]". Chosun (in Korean). Archived from the original on June 28, 2020. Retrieved June 19, 2020.
  35. ^ "'음악중심' 트와이스 1위…아이즈원 민주 새 MC·현진X찬희와 '아로하' 케미[종합]". n.news.naver.com (in Korean). Archived from the original on June 13, 2020. Retrieved June 13, 2020.
  36. ^ "'음중' 트와이스, 방송 출연없이 1위‥스트레이키즈·아이즈원 컴백(종합)". n.news.naver.com (in Korean). Archived from the original on June 21, 2020. Retrieved June 20, 2020.
  37. ^ "'인기가요' 트와이스 'MORE & MORE' 1위…쯔위 생일까지 '겹경사'". n.news.naver.com (in Korean). Archived from the original on June 14, 2020. Retrieved June 14, 2020.
  38. ^ "'인기가요' 트와이스, 방송출연 없이 1위..아이즈원·스트레이키즈·위키미키 컴백[종합]". n.news.naver.com (in Korean). Archived from the original on June 21, 2020. Retrieved June 21, 2020.
  39. ^ "Oricon Weekly Combined Singles Chart" (in Japanese). Oricon. Archived from the original on June 10, 2020. Retrieved June 16, 2020.
  40. ^ "Top 20 Most Streamed International & Domestic Singles In Malaysia". Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Archived from the original on June 13, 2021. Retrieved June 24, 2020.
  41. ^ "NZ Hot Singles Chart". Recorded Music NZ. June 7, 2020. Archived from the original on October 19, 2016. Retrieved June 9, 2020.
  42. ^ "RIAS International Top Charts Week 24". Recording Industry Association (Singapore). Archived from the original on June 18, 2020.
  43. ^ "TWICE Chart History: Billboard Korea K-pop Hot 100". Billboard. Archived from the original on July 12, 2019. Retrieved June 26, 2020.
  44. ^ 2020년 06월 Digital Chart [June 2020 Digital Chart]. Gaon Music Chart (in Korean). Retrieved July 8, 2021.
  45. ^ "2020년 Digital Chart". Gaon Chart. Retrieved January 8, 2021.
  46. ^ "Japanese single streaming certifications – Twice – More & More" (in Japanese). Recording Industry Association of Japan. Retrieved September 29, 2020. Select 2020年8月 on the drop-down menu
Retrieved from ""