Paris Baguette

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Paris Baguette
TypeSubsidiary
IndustryFood
HeadquartersSeoul, Republic of Korea
Key people
Cho Sang-ho (CEO)
ProductsBaguette, Croissant, Cake in Bread, Confectionery
Revenue1.51 Billion USD (2013)
ParentSPC Group
Websitehttps://www.parisbaguette.com/

Paris Baguette (Korean파리바게트) is a bakery chain based in South Korea owned by the SPC Group. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.

Paris Baguette, Yeongdeungpo-gu, 2006

In 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in Korea in 2004, branching out to local subsidiaries in the United States, Vietnam, Singapore, etc. By establishing Paris Baguette it has become a global company.

Franchises[]

Paris Baguette[]

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand in South Korea. As of 2018, the chain had over 3,316 retail stores in South Korea[1] and 57 stores in the United States.[2] Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France.[3]

A 2017 newspaper article described the franchise as "South Korea's leading bakery franchise".[4]

Caffè Pascucci[]

Caffè Pascucci is an Italian espresso café franchise.[5]

A picture of the inside of the Paris Baguette Café in Vietnam, 2015

Other[]

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L’atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[5]

References[]

  1. ^ "파리바게뜨 상생기업 출범, 매장수는 몇개나?" (in Korean). Retrieved 2018-06-02.
  2. ^ "허영인 SPC 회장 "2020년까지 美 파리바게뜨 매장 300개로 확대"(종합)" (in Korean). Retrieved 2018-06-02.
  3. ^ Lee, Hyojeong (2015-09-09). "빵의 본고장 파리서 "트레 봉, 파리바게뜨"".
  4. ^ Herald, The Korea (2017-11-03). "Paris Baguette files suit against gov't order on direct recruitment". Retrieved 2017-11-28.
  5. ^ a b "Paris Croissant < Food < Subsidiaries < About Us". www.spc.co.kr. Retrieved 2017-11-28.

External links[]


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