Pumpkin Patch (retailer)

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For the general term, see Pumpkin.
Pumpkin Patch
Founded1990; 32 years ago
FounderSally Synott
Headquarters
Auckland
,
New Zealand
Area served
Australia & New Zealand
ProductsChildren's and babies' clothing
OwnerAlceon Group
Websitepumpkinpatch.co.nz

Pumpkin Patch is a New Zealand childrenswear retailer. Established in 1990, it focuses on the design, marketing, retail and wholesale of children's clothing to customers in Australia and New Zealand.

History[]

The company was founded in New Zealand in 1990 as a mail order catalogue by Sally Synott. At its peak, the company was valued at over $NZ830 million and employed over 2,000 people. It operated over 180 stores across Australia and New Zealand, as well as in Asia, Ireland, the Middle East, South Africa, the United Kingdom and the United States.[1]

In 2014, the firm began to experience declining revenues and margin compression due to competition. In October 2016 the company was placed into receivership and in March 2017 the company was placed into liquidation.[2] Pumpkin Patch was acquired by Catch Group later in 2017 and launched as an online store in Australia and New Zealand.[3]

In 2018 the company was bought by Alceon Group. Pumpkin Patch products became available through EziBuy, online and in physical stores, and there were plans for a full re-launch in 2019.[4]

Pumpkin Patch received several consumer awards and commendations. In 2015, they were voted by Australian shoppers as providing the best customer service in their category of clothing and sport stores. The company rated the highest in the survey for customer satisfaction at 92%. The firm also received a Highly Recommended in the Essential Baby Awards 2015 in the "best maternity and babywear clothing brand" category.[5][6]

Pumpkin Patch had a partnership with charity Cure Kids and raised over $NZD600,000 to help save, improve and extend the lives of young children with life-threatening illnesses.[7]

References[]

  1. ^ McCauley, Dana (December 1, 2016). "How Pumpkin Patch went from boom to bust in less than a decade". news.com.au. Retrieved November 13, 2018.
  2. ^ "Pumpkin Patch put into liquidation after failure to find buyer". Stuff. 2017-03-09. Retrieved 2021-05-23.
  3. ^ "Catch Group to relaunch Pumpkin Patch after buying IP". Australian Financial Review. March 23, 2017. Retrieved December 7, 2017.
  4. ^ "Investment firm to relaunch Pumpkin Patch in New Zealand IP". The National Business Review. October 25, 2018. Retrieved November 13, 2018.
  5. ^ Feek, Belinda (April 30, 2015). "Pumpkin Patch rates top on Australian shopper survey". NZ Herald. Retrieved October 1, 2015.
  6. ^ "Essential Baby Awards 2015". essentialbaby.com.au. Essential Baby. Retrieved 3 November 2015.
  7. ^ "Our charity". Pumpkin Patch. Retrieved October 1, 2015.

External links[]

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