Reign (drink)

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Reign
Reign Total Body Fuel logo.png
TypeEnergy drink
ManufacturerMonster Beverage
Country of originUnited States
Introduced2019; 3 years ago (2019)[1]

Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation.[2][3] The drink is available in 16 flavors.[4]

History[]

In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark.[5] In 2021, Monster won the trade dress lawsuit.[6]

In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[7]

In 2021, the talent agency Viral Nation partnered with the Reign, along with other brands, for Anthony Hamilton Jr..[8]

References[]

  1. ^ GlobeNewswire (May 2, 2019). "Monster Beverage Reports 2019 First Quarter Financial Results". Yahoo! Finance. Retrieved September 18, 2020.
  2. ^ Zacks Equity Research (December 18, 2019). "Here's How Monster Beverage Stock Looks Heading Into 2020". Yahoo! Finance. Retrieved September 18, 2020.
  3. ^ Holtz, Steve (April 15, 2019). "Reign Launch Ramps Up Energy-Drink Controversy". CSP Daily News. Retrieved September 18, 2020.
  4. ^ Prokop, Hannah (September 11, 2020). "Reign Launches New Flavor". CSP Daily News. Retrieved September 18, 2020.
  5. ^ Energy, Bang (April 3, 2019). "VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink". PR Newswire. Retrieved 2022-02-02.
  6. ^ "Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit". BevNET. 2021-08-06. Retrieved 2022-02-02.
  7. ^ "Monster Energy Wins Block to Rival's 'Reign' Energy Drink". Bloomberg Law. January 27, 2020. Retrieved 2022-02-02.
  8. ^ Nation, Viral (December 20, 2021). "Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr)". PR Newswire. Retrieved 2022-02-02.

External links[]

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