Reign (drink)
Type | Energy drink |
---|---|
Manufacturer | Monster Beverage |
Country of origin | United States |
Introduced | 2019[1] |
Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation.[2][3] The drink is available in 16 flavors.[4]
History[]
In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark.[5] In 2021, Monster won the trade dress lawsuit.[6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[7]
In 2021, the talent agency Viral Nation partnered with the Reign, along with other brands, for Anthony Hamilton Jr..[8]
References[]
- ^ GlobeNewswire (May 2, 2019). "Monster Beverage Reports 2019 First Quarter Financial Results". Yahoo! Finance. Retrieved September 18, 2020.
- ^ Zacks Equity Research (December 18, 2019). "Here's How Monster Beverage Stock Looks Heading Into 2020". Yahoo! Finance. Retrieved September 18, 2020.
- ^ Holtz, Steve (April 15, 2019). "Reign Launch Ramps Up Energy-Drink Controversy". CSP Daily News. Retrieved September 18, 2020.
- ^ Prokop, Hannah (September 11, 2020). "Reign Launches New Flavor". CSP Daily News. Retrieved September 18, 2020.
- ^ Energy, Bang (April 3, 2019). "VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink". PR Newswire. Retrieved 2022-02-02.
- ^ "Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit". BevNET. 2021-08-06. Retrieved 2022-02-02.
- ^ "Monster Energy Wins Block to Rival's 'Reign' Energy Drink". Bloomberg Law. January 27, 2020. Retrieved 2022-02-02.
- ^ Nation, Viral (December 20, 2021). "Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr)". PR Newswire. Retrieved 2022-02-02.
External links[]
Categories:
- Energy drinks
- Products introduced in 2019