Bang (beverage)

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Bang
BANG-Rainbow-Unicorn-Logo.png
The logo for Bang Energy, stylized in the Rainbow Unicorn flavor
Product typeEnergy drink
OwnerVital Pharmaceuticals
CountryUnited States
Introduced2012
TaglineFuel Your Destiny!
Websitebangenergy.com Edit this at Wikidata

Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang is the third highest selling energy drink in the United States, behind Monster and Red Bull.[1]

History[]

Bang's parent company, Vital Pharmaceuticals, was founded in 1993 by Jack Owoc. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. Other products distributed by the company include Redline, Noo Fuzion, and Meltdown.

In 2012, the company introduced Bang, marketed as a low sugar carbonated energy drink.[2] Bang Energy's stated mission is to make high-quality nutritional supplements backed by scientific research.[3]

In 2017, Bang Energy announced a caffeine-free variant of the beverage, using beta-alanine in place of caffeine.[4]

In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida.

In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States.[5] On November 17, 2020, the company gave PepsiCo a notice of termination;[6] an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023.[7]

Other products[]

Alongside its mainline energy drink, the company also produces several other products marketed under the Bang brand. These include:

  • Natural Bang, marketed as an all-natural alternative to mainline Bang.[8]
  • Bang Keto Coffee, a high protein coffee drink.[9]
  • Bang Shots, similar to that of 5 Hour Energy[10]
  • Bang Pre-workout[11]
  • Bang Sweet Tea[12]
  • Bang ThermIQ, a liquid capsule dietary supplement marketed as a fat burner.[13]
  • Bang MIXX Hard Seltzer, an alcoholic drink under the Bang brand. Contains no caffeine.[14]

Legal actions[]

Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage, who alleged that Vital engaged in consumer deception and anti-competitive business practices. Vital countersued, alleging that Monster infringed their copyright by use of similar trade dress.[15][16]

VPX Pharmaceuticals is also currently involved in a legal battle with PepsiCo for alleged misconduct and foul play by PepsiCo. After terminating the distribution agreement with PepsiCo, Bang alleged that PepsiCo was misrepresenting itself as the exclusive distributor of their products, and threatened lawsuits against suppliers and distributors who did not purchase Bang products directly from them.[17] An emergency arbitrator ruled in December 2020 that Pepsi remains the exclusive distributor of Bang.[18]

References[]

  1. ^ Conway, Jan (November 26, 2020). "Leading energy drink brands in the United States in 2020, based on sales (in million U.S. dollars)*". Statista.
  2. ^ "The Bang Revolution". May 10, 2017.
  3. ^ "About". Bang Energy. Retrieved 2019-12-27.
  4. ^ "Caffeine free Bang gets beta-alanine in place of caffeine". Stack3d. November 28, 2017.
  5. ^ Prokop, Hannah (April 28, 2020). "PepsiCo, Bang Energy Maker Enter Into Exclusive Distribution Agreement". CSP Daily News. Retrieved 2020-07-19.
  6. ^ "UPDATE - Bang Energy Terminates Distributor Partnership With PepsiCo". GlobeNewswire News Room. November 17, 2020.
  7. ^ "PepsiCo remains 'exclusive distributor' of Bang Energy drinks, arbitrator rules".
  8. ^ "Natural Bang® Energy Drinks 12 Pack | 16oz Cans | Bang-Energy.com".
  9. ^ "Bang Keto Coffee 12 Pack".
  10. ^ "Bang® Shots 12 Pack * 3 oz Creatine BCAA Aminos, B-Vitamins & CoQ10 | Bang-Energy.com".
  11. ^ "Bang® Pre-Workout Master Blaster® 20 Servings | Supplements | Bang-Energy.com".
  12. ^ "Bang® Sweet Tea 12-Pack - Super Creatine® - No Sugar 16 oz - 300 mg Caffeine | Bang-Energy.com".
  13. ^ "Bang ThermIQ® - Rapid Body Redesign™ Matrix | Bang-Energy.com".
  14. ^ "First Look: Bang Energy's MIXX Hard Seltzer". 12 December 2020.
  15. ^ Peltz, James F. (3 April 2019). "Monster energy drink maker expands lawsuit against rival Bang". LA Times. Retrieved 28 December 2019.
  16. ^ Cohen, Howard. "Monster Energy sues FL drink company over Bang's health claims". Miami Herald. Retrieved 28 December 2019.
  17. ^ "Bang® Energy Sues Pepsi, Claiming Vindictive Misconduct". Bloomberg. November 25, 2020.
  18. ^ "PepsiCo remains 'exclusive distributor' of Bang Energy drinks, arbitrator rules".

External links[]

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