Sting Energy Drink

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Sting

Type	Carbonated Energy Drink
Manufacturer	Rockstar Inc.
Introduced	2002 (in Vietnam)[1]
Flavor	Strawberry (original) Strawberry (with ginseng) Gold Rush (original) Gold Rush (with ginseng) Sting Pro (isotonic drink, chanh muối flavor) Kiwi Lime
Website	http://www.pepsico.com/Brands/BrandExplorer#good-for-you

Sting Energy Drink is a carbonated energy drink from PepsiCo International and produced by Rockstar Inc. Sting is available in flavours such as original Gold Rush, Gold (with Ginseng), Power Pacq (Gold Rush with Malunggay), Power Lime (Kiwifruit/Lime) and Berry Blast (Strawberry).

Ingredients[]

Ingredients include carbonated water, sugar, citric acid, artificial flavor, maltodextrin, sodium citrate, sodium hexametaphosphate, potassium sorbate, caffeine, sodium benzoate, tartrazine, inositol, calcium disodium EDTA, modified food starch, Panax ginseng extract, niacinamide, sunset yellow, pyridoxine hydrochloride, and cyanocobalamin.

Nutritional information[]

Serving size: 250ml

Advertising campaign[]

Sting Energy Drink's Hummer traveling down the streets of Karachi.

After the launch of Sting in Pakistan, PepsiCo started a widespread campaign, which included and TV commercials. Starting from Karachi, the Hummer (advertising vehicle) travels through different areas and offers free Sting energy drink to people on the roads. The TV commercial was shot in India in which a person is shown generating electricity and charging a car battery after drinking the Sting energy drink.

References[]