Urges everyone to wash their hands regularly for 40 seconds
Organised by
World Health Organization
Safe Hands Challenge is a campaign launched by the World Health Organization (WHO) in the wake of COVID-19 pandemic.[1] It was launched on 13 March 2020 by Tedros Adhanom Ghebreyesus, the Director of the WHO.[2] The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease.[1] The WHO has also called forth celebrities from around the world to participate in the Safe Hands Challenge.[3]
Response[]
Within 48 hours of its launch, 'The Safe Hands Challenge' was used as a TikTok hashtag nearly half a billion times.[1] Celebrities including the Pussycat Dolls,[3]Billy Porter,[3]Deepika Padukone, Sachin Tendulkar[4][5] have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.