Safiya Nygaard
| Safiya Nygaard | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
 Nygaard in 2018 | ||||||||||
| Personal information | ||||||||||
| Born | July 16, 1992 Santa Clara, California, U.S. | |||||||||
| Education | Stanford University | |||||||||
| Occupation | YouTuber | |||||||||
| Height | 1.78 m (5 ft 10 in) | |||||||||
| Spouse(s) | Tyler Williams (m. 2019) | |||||||||
| YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2014–present | |||||||||
| Genre | Beauty, science | |||||||||
| Subscribers | 9.19 million[1][2] (June 2021) | |||||||||
| Total views | 1.47 billion[2] (June 2021) | |||||||||
| Associated acts | Simply Nailogical | |||||||||
| ||||||||||
Safiya Nygaard (born July 16, 1992)[3][4] is an American YouTuber. She gained prominence through her work with Buzzfeed, creating the series LadyLike. Her video explaining why she left the network went viral. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.
Early life[]
Nygaard was born in Santa Clara, California to a Danish father and Indian mother.[5] She was raised in Chicago, where she lived until attending Stanford University.[5]
Career[]
Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017.[6] Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed".[7] "Why I Left BuzzFeed" has over 14.9 million views.[8]
Nygaard appeared on the 2018 season of Escape the Night.[9] She is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products.[10] Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.[11] She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants,[12] 9-foot long jeans,[1] and thigh-high Ugg boots.[13]
In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop.[14]
Personal life[]
Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles), Shane Dawson, and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding.[15]
In 2021, Nygaard and Williams sold their house in Studio City, Los Angeles, which they originally purchased in 2019. It was bought by actress Uzo Aduba, allegedly for upwards of $3 million.[16] Nygaard and Williams temporarily moved to Philadelphia from Los Angeles in early 2021. In February 2021, they relocated to Raleigh, North Carolina.[17][18]
Filmography[]
Television[]
| Title | Year | Role | Notes | Ref. |
|---|---|---|---|---|
| Escape the Night | 2018 | The Investigative Reporter | Main role | [19] |
Awards[]
| Award | Year | Category | Result | Ref. |
|---|---|---|---|---|
| Streamy Awards | 2018 | Beauty | Nominated | [20] |
| Creator of the Year | Nominated | |||
| 2019 | Nominated | [21] |
References[]
- ^ a b Simmons, Shea (2018-08-21). "A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You". Bustle. Retrieved 2020-12-05.
- ^ a b "About Safiya Nygaard". YouTube.
- ^ @safiyany (July 16, 2019). "today is my birthday and also a full moon, so i'm moody