Supermodel Me

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Supermodelme
Supermodelmes6logo.png
Created byKaren Seah
Presented byCharmaine Harn (1-2)
Lisa Selesner (3-5)
Cindy Bishop (6-present)
JudgesLisa Selesner (3-5)
Dominic Lau (3-5)
Ase Wang (3-present)
Yu Tsai (6-present)
Catriona Gray (6-present)
Hanli Hoefer (6-present)
Theme music composerDave Tan
Country of originHong Kong (4)
Malaysia (5)
Singapore (1-3, 6-current)
Original languageEnglish
No. of seasons6
No. of episodes68
Production
Executive producerKaren Seah
Running time21-23 minutes(season 1-2)
60 minutes(current)
Release
Original networkAXN Asia (season 1,6-current)
KIX (season 2-3)
Diva Universal (season 4-5)
Original releaseJune 16, 2009 (2009-06-16) –
Present
External links
Website

SupermodelMe is a multi-platform reality series in which a number aspiring models of Asian heritage compete for a chance to launch their career in the fashion industry.[1][2]

Created by Karen Seah and produced by Refinery Media, SupermodelMe has run for three seasons and received nominations for "Best Cross-Platform Content" at the Asian Television Awards 2012[3] and "Best Non-Fiction" at the International Digital Emmy Awards in 2013.[4]

The series was hosted by Singaporean model Charmaine Harn in its first two seasons. VJ and international Supermodel Lisa Selesner assumed the role of host from the third season onwards. The brand new season is presented by Cindy Bishop, a Thai model and the former host of Asia's Next Top Model.

Show format[]

Seasons 1 to 2 were 30-minute episodes and from Season 3, the show graduated to 60-minute episodes on cable, although on MediaCorp Channel 5, 30-minute episodes were specially produced.[5] Throughout the series, the contestants are housed together under one roof and made to go through a series of tasks and photo-challenges, most of which bear a strong sporting and competitive angle. Each episode, one contestant is eliminated before a panel of judges until the winning model is chosen from a final three.[6][7][8]

Show logo used from 2013–2014

Transmedia presence[]

Supermodelme is an English language multi-platform, reality-based entertainment programme available across television, the internet and on mobile.[9][10] Along with weekly television episodes, viewers can follow online webisodes that feature behind-the-scenes footage, extended footage and deleted scenes.[11] Mobile content ranges from introductory biographies of the models to weekly "Confessional" videos. Supermodelme's cross-platform efforts earned it a nomination and "Highly Commended" position for "Best Cross-Platform Content" at the Asian Television Awards 2012,[3] coming in behind CNN-IBN's "The Citizen Journalist Show".

Other technology integration[]

In 2010, Supermodelme became the first television showout of Asia to ink a deal with popular location-based application Foursquare.[2][12] The collaboration saw the integration of brands such as DKNY Jeans, with followers of the branded Supermodelme game rewarded with discounts for every virtual ‘Check-In’. In 2011, Refinery Media entered into a partnership with Google’s YouTube[13] to distribute Supermodelme content on its site. Refinery Media also pioneered the use of “Hyperspot technology” with its integration into the show’s website Supermodelme.tv.[14] The use of “Hyperspot technology” on Supermodelme.tv allowed viewers to attain immediate information and access to whatever brands, products etc. they saw on screen while watching content on the website.[15][16]

Episodic breakdown[]

Sports & Action

Each episode, the models undertake a sports or action-oriented task that pits them against one another in a bid to determine one winner. The winner may receive prizes, rewards or in some cases, extra camera shots or time in their Photo Challenges.[17][18] Following each task is a Photo Challenge, which is the key elimination element of the show. Here, the contestants are given a set number of camera shots to obtain their best picture for judging.[17][18] The photo shoots require the utilization of skills acquired from the respective preceding physical tasks. After the photo challenge is over, the contestants will face Supermodelme’s celebrity judging panel that will provide feedback on their performance and photographs and proceed to eliminate one contestant.[17][18]

Series evolution[]

Season 1 of Supermodelme was initially produced for online consumption with 20 webisodes of 10 - 12 minute lengths and was broadcast on the website Supermodelme.tv. The show was subsequently picked up by cable channel AXN,[19] reformatted for television broadcast and shown in 27 countries.

Season 2 saw Lionsgate's Celestial Tiger Entertainment co-produce Supermodelme for television broadcast in high definition. Weekly 30-minute episodes debuted on KIX and MediaCorp while the series retained its digital content and transmedia presence with accompanying webisodes and mobisodes.

Season 3 of Supermodelme was co-produced through a tri-party deal between Celestial Tiger Entertainment, MediaCorp TV and Refinery Media. It saw the introduction of Lisa S., a new host.[20]

Season 4 and 5 have aired, launches on Diva (Asian TV channel) and Azio TV.[21][22] The season 5 was take place in Malaysia.[23]

The upcoming season 6 (or Supermodel Me: Revolution) is set to air in October 2021 after a 7-year hiatus, with the shooting location being moved back to Singapore. The previous judging panel are mostly replaced by the judging panel of Asia's Next Top Model, with Thai model Cindy Bishop appointed as host and head judge, and Yu Tsai appointed as creative consultant. Ase Wang will return to the judging panel for the fourth time. The show will also mark as the debut of Catriona Gray and Hanli Hoefer in the show's judging panel.[24] Asia's Next Top Model Dana Slosar and Monika Santa Maria were added as the task master.[25]

Partnerships[]

In 2010 Celestial Tiger Entertainment, the Asian arm of Lionsgate, entered into a partnership with Refinery Media to produce Season 2 and 3 of Supermodelme while additionally securing the rights to broadcast Season 1.

It was announced in 2012 that Supermodelme would make its first foray into China through Sohu and Qiyi and the United States via MYX TV, with the network purchasing the rights to all three seasons of the series.[26] In addition, Supermodelme announced in July 2012 a collaboration with Audi Fashion Festival (AFF) 2013[27] - the largest annual fashion event in Singapore.[28] -

Seasons[]

Season Host Season Premier Date Winner Runner-up Other contestants in order of elimination Number of contestants Destination(s) Ref.(s)
1
Singapore
Singapore 		Charmaine Harn June 16, 2009 Australia
Evelyn Leckie 		Singapore
Christabel Campbell 		Helen Swale, Emilia Soh, Yuen Sze Jia, Ciara Schmalfeld, Jenny Fuglsang, Fiona Thomas, Anna Syuhada, Kathlene McKinney 10 Malaysia
Johor Bahru 		[29][30]
2
Singapore
Singapore 		17 March 2011 Indonesia
Avalon Halaho 		Indonesia
Melinda Widjanarko 		Niki Niu (quit), Syakella Jazmyn, Roshni Soin, Anny Lou & Emiko Thein, Kiani Lee, Elizabeth Moulden, Tanja Widing, Rosie Choovichian, Kym Toussaint 12 Indonesia
Bali 		[31][32]
3
Singapore
Singapore 		Lisa Selesner 13 March 2012 Australia
Tiffany Leigh Warne 		Thailand
Nansi Sanya 		Petrina Ann, Lynn Yang Wolf (disqualified), Lila Swain, Charlotte Beck, Danielle Lim, Isabelle Du, Venus Hung, Deanna Ibrahim, Jacqueline Milner, Asha Cuthbert 12 Indonesia
Batam 		[33]
4
Hong Kong
Hong Kong 		18 November 2013 Hong Kong
Katherine Rigby 		Singapore
Sasha Quahe 		Karina Curlewis, Stephanie Shen, Chloe Lane, Georgie Millar, Ashleigh Martin, Dominique Nguyen, Roelene Coleman, Yumika Hoskin, Lilly Nguyen, Ying Liu 12 Macau
Macau 		[34][35]
5
Malaysia
Kuala Lumpur 		24 November 2014 South Korea
Alexandria Brouhard 		Japan
Gabriela Leonardo 		Nadia Christian, Francine Zauner, Irish Ong, Kea Lee, Nicole Söderström, Jasmine Ng, Sharin Keong, Shi Lim, Victoria Blom, Rafaella Leonardo 12 None [36][37]
6
Singapore
Singapore 		Cindy Bishop 11 October 2021 TBA TBA Cassandra Laforteza, Claire Lee Bo Jio, Hannah Cheng-Bradshaw, Isabelle Zhang Tian Yi, Jennifer Fredin, Melanie Jane Fernandez, Nguyễn Quỳnh Anh, Nikki de Moura, Prisca Klose, Tiffany Jane, Wiwi Nguyễn, Zeline Prabowo 12 TBA [38][39]

Contestants per country[]

SupermodelMe contestants per country
Country/Region Season
1 2 3 4 5 6
 Australia Evelyn Leckie

Fiona Thomas

Helen Swale

Elizabeth Moulden

Kiani Lee

Kym Toussaint

Tiffany Leigh Warne

Lila Swain

N/A
 China N/A Anny Lou Yu Jie

Niki Niu[a]

N/A Stephanie Shen

Ying Liu

N/A Isabelle Zhang Tian Yi
 Hong Kong N/A Asha Cuthbert

Venus Hung

Katherine Rigby N/A Tiffany Jane
 India N/A Roelene Coleman N/A
 Indonesia N/A Avalon Halaho Sinabutar

Melinda Widjanarko

N/A Francine Zauner Zeline Prabowo
 Japan N/A Yumika Hoskin Gabriela Leonardo

Rafaella Leonardo

N/A
 Malaysia Anna Syuhada

Yuen Sze Jia

Syakella Jazmyn Deanna Ibrahim Georgie Millar Kea Lee Prisca Klose
 Myanmar N/A Lynn Yang Wolf[b] N/A
 Philippines N/A Jacqueline Milner Karina Curlewis Irish Ong

Jasmine Ng

Cassandra Laforteza

Melanie Fernandez

Nikki de Moura

 Singapore Christabel Campbell

Emilia Soh

Emiko Thein

Roshni Soin

Danielle Lim

Petrina Ann

Ashleigh Martin

Sasha Quahe

Sharin Keong

Shi Lim

Claire Lee

Hannah Cheng-Bradshaw

 South Korea Jenny Fuglsang N/A Alexandria Brouhard

Nadia Christian

N/A
 Thailand Kathlene McKinney Rosie Choovichian

Tanja Widing

Charlotte Beck

Nansi Sanya

Chloe Lane Nicole Söderström

Victoria Blom

Jennifer Fredin
 USA Ciara Schmalfeld N/A
 Vietnam N/A Isabelle Du Dominique Nguyen

Lilly Nguyen

N/A Nguyễn Quỳnh Anh

Wiwi Nguyễn

   The contestant in bold won in her respective season.

   The contestant in italic placed as a runner-up in her respective season.
  1. ^ The contestant decided to quit the competition.
  2. ^ The contestant was disqualified in her respective season.

Distributions[]

Supermodelme has distribution in 13 countries across the globe with a television reach of about 30 million people.

Country Provider
Singapore MediaCorp Channel 5, Singtel Mio TV, Celestial Tiger, KIX
Malaysia Astro, Celestial Tiger, KIX
Korea Celestial Tiger, KIX
Philippines Skycable, Celestial Tiger, KIX
Indonesia Indovision, Centrin TV, Skynindo, Groovia TV, Aora, OkeVision, Celestial Tiger, KIX
Cambodia Celestial Tiger, KIX
Vietnam Celestial Tiger, KIX
Thailand bbtv, 1-Sky, Celestial Tiger, KIX
Hong Kong TVB Pearl, bbtv, now TV
USA DIRECTV, Myx TV, RCN, Time Warner Cable, Cox
China Sohu.com, Qiyi.com

Key publicity garnered[]

Title Publication Country
Refinery Media Scores Coup with Foursquare Deal SGEntreprenuers Singapore
Singapore deal for Foursquare ZDNet Asia Singapore
Foursquare Inks Refinery Media Deal in Singapore USATODAY United States
Models on a Role The New Paper Singapore
See Asians work it on catwalk[40] AsiaOne Singapore
SupermodelMe – Asia's no holds barred model competition XinMsn Singapore
Excuse me, are you a model? HerWorld Singapore
Singapore models vie in online show[41] The Straits Times Urban Singapore
Model Christabel Campbell says why she loves tweeting The Straits Times Singapore
Christabel Campbell says: Never say NEVER The New Paper Singapore
Let The Net Fight Begin The New Paper Singapore
Hey Good Looking The Straits Times Urban Singapore
Get me home by 2am The Straits Times Singapore
Evelyn Leckie Crowned Her World Singapore
The Bag Page The Straits Times Urban Singapore
Run(a)way Success Her World Singapore
Model competition instant hit Campaign Asia Singapore
'Supermodelme 2': What it takes to become Asia's next top model CNNGo United States
Real Drama The New Paper Singapore
A Moment with... Hong Kong Supermodel Qi Qi[42] Lifestyle Asia Singapore
Lisa S is the new host of Supermodelme Season 3! XinMsn Singapore
Hong Kong’s top model cannot stay in Singapore Lianhe Zaobao Singapore
Wolf ratted out by rival[43] The New Paper Singapore
Hard to be a model Berita Harian Singapore
Star secrets to office appeal[44] Singapore Women’s Weekly Singapore
Model Ways ELLE Singapore
Supermodelme Lisa CLEO Singapore
MH Woman: Tiffany Leigh Warne[45] Men’s Health Singapore
5 questions with... Supermodelme's Tiffany Warne[46] XinMsn Singapore

References[]

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  2. ^ Jump up to: a b "Refinery Media to Ink Deal with Foursquare". Singapore Business Review archived by Refinery Media Singapore. Retrieved May 29, 2010.
  3. ^ Jump up to: a b "Asian Television Awards 2014". Ata.onscreenasia.com. Archived from the original on 13 November 2012. Retrieved 15 November 2014.
  4. ^ [1] Archived September 29, 2013, at the Wayback Machine
  5. ^ "Singapore Players". TBI ASIA archived by Refinery Media Singapore. Retrieved November 1, 2010.
  6. ^ "Crossing Continents". Channel 21 (German TV network) archived by Refinery Media Singapore. Retrieved December 1, 2010.
  7. ^ "Model Ways". Elle (magazine) archived by Refinery Media Singapore. Retrieved March 1, 2012.
  8. ^ "Two Half-Filipina Girls Make Reality Drama in SupermodelMe Season 3 More "Intense"". Philippine Entertainment Portal archived by Refinery Media Singapore. Retrieved April 4, 2012.
  9. ^ ""Refining for the US and China: Singapore's Refinery Media breaks into the US and China with SupermodelMe"". Celestial Movies archived by Refinery Media Singapore. Retrieved March 2, 2012.
  10. ^ "In Brief: Goldheart, Refinery Media, IProperty". MARKETING INTERACTIVE archived by Refinery Media Singapore. Retrieved March 12, 2012.
  11. ^ "The Return of the Stars". Yeoh Tiong Lay Magazine archived by Refinery Media Singapore. Retrieved December 1, 2014.
  12. ^ "Tech in Asia". Tech in Asia. Retrieved 15 November 2014.
  13. ^ "Supermodelme". Refinery-media.com. Retrieved 15 November 2014.
  14. ^ "In The News". Etpl.sg. Retrieved 15 November 2014.
  15. ^ "Asian Fashion Takes Centerstage with New Series SupermodelMe on MYX TV". DIGITAL JOURNAL archived by Refinery Media Singapore. Retrieved February 4, 2012.
  16. ^ "Lisa S. 华丽背后。Behind the scenes of SupermodelMe with Lisa S." iWeekly Trends archived by Refinery Media Singapore. Retrieved February 9, 2012.
  17. ^ Jump up to: a b c "Model Competition Instant Hit". Campaign Asia magazine archived by Refinery Media Singapore. Retrieved May 1, 2011.
  18. ^ Jump up to: a b c "Model Life". FHM Malaysia archived by Refinery Media Singapore. Retrieved July 23, 2011.
  19. ^ "Pressbox: Error". Pressbox.co.uk. Retrieved 15 November 2014.
  20. ^ "SupermodelMe Season 3: A Date with the Enigmatic Lisa S." CAMPUS MAGAZINE archived by Refinery Media Singapore. Retrieved December 16, 2011.
  21. ^ ""SupermodelMe" S4 Launches on DIVA Channel". Diva (Asian TV channel) archived by Refinery Media Singapore. Retrieved December 16, 2011.
  22. ^ "SupermodelMe Season 5: Sirens Return". Azio TV (archived by Refinery Media Singapore). Retrieved December 10, 2014.
  23. ^ "SupermodelMe Season 5, Sirens Return SupermodelMe Places KL on the Centrestage". The Malaysian Insider (archived by Refinery Media Singapore). Retrieved November 24, 2014.
  24. ^ Severo, Jan Milo. "Catriona Gray joins Asian reality show 'SupermodelMe' as judge". Philstar.com. Retrieved 2021-07-10.
  25. ^ "Supermodel Me (Season 6) Host & Judges". Supermodel Me. Retrieved September 8, 2021.
  26. ^ "Refining for the US and China". Onscreenasia.com. Retrieved 15 November 2014.
  27. ^ "Supermodelme  » audi fashion festival". Supermodelme.tv. Archived from the original on 29 November 2014. Retrieved 15 November 2014.
  28. ^ "Grand Prix Mega Party: Podium Lounge Singapore 2014". luxury insider archived by Refinery Media Singapore. Retrieved October 13, 2014.
  29. ^ "Leckie a class act on and off runway". The West Australian. Retrieved November 1, 2013.
  30. ^ "Online Modelling Competition Show Starts Second Season". Her World. Retrieved March 15, 2011.
  31. ^ ""Saya Batak, Horas!"". Jawa Pos. Retrieved March 11, 2012.
  32. ^ "Avalon 'SupermodelMe' Bagi Tips Jadi Model Sukses". Tribun Network. Retrieved March 25, 2012.
  33. ^ "Supermodel Me Season 3 winners - Tiffany Warne / Nansi Sanya / Asha Cuthbert announced by Lisa S. in the most widely broadcast season". Retrieved 11 June 2012.
  34. ^ "Model contestants fight to win". AsiaOne. Retrieved February 6, 2014.
  35. ^ "PRESTIGE Supermodel Me Winner Femme Fatale Katherine Rigby BTS fashion shoot". dideo.ir. Retrieved January 25, 2014.
  36. ^ "Alexandria The Great". 8 Days (magazine) archived by Refinery Media Singapore. Retrieved February 11, 2015.
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  38. ^ Severo, Jan Milo. "Catriona Gray joins Asian reality show 'SupermodelMe' as judge". Philstar.com. Retrieved 2021-07-10.
  39. ^ "SupermodelMe returns with star-studded cast". Manila Bulletin. 2021-07-08. Retrieved 2021-07-10.
  40. ^ "See Asians work it on catwalk". News.asiaone.com. Archived from the original on 10 December 2014. Retrieved 15 November 2014.
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  44. ^ "Supermodelme  » star secrets to office appeal". Supermodelme.tv. Archived from the original on 29 November 2014. Retrieved 15 November 2014.
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External links[]

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