Symphony (candy)

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Hershey's Symphony Bar
Symphony hershey brand logo.png
2020-06-04 13 22 52 The top of an XL Hershey's Almond Toffee Symphony bar in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg
A Hershey's Symphony Bar
Product typeChocolate Bar
OwnerThe Hershey Company
Produced byHershey
CountryUnited States
Introduced1989
Related brandsHershey bar
Tagline"There’ll never be another unfinished Symphony."
Websitehersheyland.com/symphony

Symphony is a variety of two chocolate bars made by The Hershey Company under the Hershey brand name. The milk chocolate contains the identical ingredients used in the regular chocolate bars made by Hershey's, but have varying amounts of some ingredients (specifically cocoa butter, chocolate and lactose) in order to give a creamier flavor. It marked the first departure from Hershey's original milk chocolate recipe which was designed by Milton Hershey in 1894.[1]

The name "Symphony" is given to the bars because it is supposed to be a treat to the mouth in the same way music is to the ears.[citation needed]

History[]

Symphony was developed after research began in 1984. Prior to its release to the general public, it was first testmarketed in the Los Angeles and San Francisco areas.[1][2] It was targeted to a more mature audience including the middle- and upper-class consumers.[3]

It was found to be the most preferred of nine products test-marketed by Hershey's in China.[4]

Symphony was introduced in 1989 in two varieties: Milk Chocolate (sometimes called the "plain" version) and Milk Chocolate with Almonds and Toffee (which contains almonds and toffee chips).[5]

References[]

  1. ^ Jump up to: a b "Lodi News-Sentinel - Google News Archive Search".
  2. ^ "Reading Eagle - Google News Archive Search".
  3. ^ The food industry wars: marketing triumphs and blunders By Ronald D. Michman, Edward M. Mazze page 209
  4. ^ Chocolate fortunes: the battle for the hearts, minds, and wallets of China's Consumers By Lawrence L. Allen page 115
  5. ^ "Toledo Blade - Google News Archive Search".

External links[]

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