The Feels (song)

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"The Feels"
Twice - The Feels.png
Digital cover
Single by Twice
from the album Formula of Love: O+T=<3[a]
ReleasedOctober 1, 2021
StudioJYPE Studios (Seoul)
Genre
Length3:18
Label
Songwriter(s)
  • Anna Timgren
  • Boy Matthews
  • Justin Reinstein
  • Woo Min Lee "collapsedone"
Producer(s)
  • Justin Reinstein
  • Woo Min Lee "collapsedone"
Twice singles chronology
"Perfect World"
(2021) 		"The Feels"
(2021) 		"Scientist"
(2021)
Music video
"The Feels" on YouTube

"The Feels" is a song recorded by South Korean girl group Twice. It was released on October 1, 2021, through JYP Entertainment and Republic Records as the group's first original English single.[b]

Background[]

Prior to the release of "The Feels", Twice has released songs recorded in English, including the English versions of "Cry for Me", "I Can't Stop Me", and "More & More".[1] On June 15, 2018, they released a cover of the Jackson 5's 1969 single "I Want You Back". It was released as a digital single and recorded in its original English lyrics.[2][3] The cover later appeared on their first Japanese album, BDZ, as the tenth and final track, and was featured in the 2018 Japanese film Sensei Kunshu.[4] On November 20, 2019, they released their second Japanese album, &Twice, which features the group's first original English-language track, "What You Waiting For".[5]

Following the release of their tenth EP, Taste of Love,[6] Twice announced on June 25, 2021, that their first official English single will be released on a Friday in September.[1][7] The single's title was not revealed until August 6, when they posted a photo teaser showing someone holding a letter.[7][8] On August 23, JYP Entertainment announced October 1 to be the release date of "The Feels" through an 11-second videoclip.[9][10][11]

Composition[]

"The Feels" was written by Anna Timgren, Boy Matthews, Justin Reinstein, and Woo Min Lee "collapsedone". Reinstein and collapsedone also handled its production.[12] According to JYP Entertainment, the song is "a fast-tempo disco pop track that combines groovy bass sounds and disco synth beats".[13] Running for 3 minutes and 18 seconds, it is composed in the key of A major with a tempo of 120 beats per minute.[14]

In an interview with Bustle, Momo described "The Feels" as a "bold introduction" to a "new chapter" in their career.[15] "Not only is this song very addictive — it has great hooks — but it shows who we are. It shows our colors and our style", Chaeyoung added.[15] The song was in part meant to cater Twice's international audience,[16] especially those from the United States.[15][17]

Critical reception[]

Rhian Daly of NME gave "The Feels" a five-star rating, describing the song as "an infectiously fun bop" and hoped that Twice would get the attention that they deserve in the West.[18] The New University's Bailey Kanthatham wrote that the song is a "bubbly, high-energy track tailor-made for the American market" and hoped the song "will finally give [JYP Entertainment] the success in America that it has been craving for after over a decade of trying".[19] For Atwood Magazine, Danny Vagnoni contrasted "The Feels" with Twice's second Korean studio album, Eyes Wide Open, as it took an opposite direction from the album—which he described as a "catalogue of darker, minor key tracks"—and gave something that resembles "their early tracks".[20] Allison S. Park of The Harvard Crimson praised the song's "excellent job of encompassing the all-consuming nature of love through its obsessive yet clichéd lyrics" and acknowledged Twice's "dependable character as a top K-pop group".[21] Mashable named "The Feels" as "[one] of the best, most influential K-pop performances of 2021".[22]

Year-end lists[]

"The Feels" on year-end lists
Critic/Publication List Rank Ref.
Bollywood Hungama 25 Korean Songs that Defined 2021 Placed [23]
Insider Best K-pop Songs of 2021 7 [24]
NME 25 Best K-pop Songs of 2021 4 [25]
Pitchfork Top Albums and Songs of 2021 71 [26]
The Philippine Star 21 K-pop Title Tracks that Defined 2021 3 [27]
Rolling Stone 50 Best Songs of 2021 50 [28]
Rolling Stone India 21 Best Korean Music Videos of 2021 20 [29]
South China Morning Post 20 Best K-pop Songs of 2021 15 [30]

Commercial performance[]

"The Feels" debuted at number 12 on the Billboard Global 200, making it Twice's highest performing song on the chart.[31] In Canada, it debuted at number 56 on the Canadian Hot 100, the group's second entry on the chart after "Feel Special".[32] In Japan, it peaked at number 3 on both the Billboard Japan Hot 100[33] and Oricon's Digital Singles Chart.[34] In South Korea, "The Feels" peaked at number 94 on the Gaon Digital Chart[35] and at number 56 on the K-pop Hot 100.[36] "The Feels" became Twice's first song to appear[37] on the Billboard Hot 100 and the UK Singles Chart, peaking at numbers 83[38] and 80,[39] respectively. The song also charted in New Zealand,[40] Malaysia,[41] and Singapore.[42] In January 2022, the song landed at no. 40 on the US Mainstream Top 40, marking Twice's first appearance on the chart.[43]

"The Feels" accumulated 50.9 million global streams and 8,800 global downloads in its first week.[44] In the United States alone, the song garnered 4.7 million streams, 208,000 radio impressions, and 10,400 digital sales in its first week.[45]

Release and promotion[]

The first concept photo for "The Feels" was uploaded on September 3, 2021.[46] Pre-orders for the single began on the same day.[46] Twice held a question and answer event on Twitter on the day of the single's release.[47]

Jeongyeon, who went on hiatus due to panic and anxiety disorder, was not able to join the group during the song's promotion.[48]

Live performances[]

Twice appeared on The Tonight Show Starring Jimmy Fallon and GMA3: What You Need To Know to perform "The Feels".[49]

Music video[]

Before the end credits, the music video shows a poster teasing Twice's upcoming projects and activities

The music video of "The Feels" was uploaded on October 1, 2021. Directed by Oui Kim, the video starts off with members receiving an invitation to a prom.[50] Their sixth anniversary week, third Korean studio album (sixth overall) and fourth world tour were teased at the end of the music video.[51] The music video peaked at number one on YouTube's weekly ranking of the most-viewed music videos in the world, replacing Blackpink member Lisa's performance video for her song, "Money".[52]

Korean version[]

The Korean version of the song serves as the fifteenth track for the physical edition of Formula of Love: O+T=<3, Twice's third Korean studio album. The Korean lyrics was written by Chaeyoung. [53]

Track listing[]

  1. "The Feels" – 3:18
  2. "The Feels" (The Stereotypes Remix) – 3:22
  3. "The Feels" (Yves V Remix) – 2:15
  4. "The Feels" (Instrumental) – 3:18
  5. "The Feels" (The Stereotypes Remix Instrumental) – 3:22
  6. "The Feels" (Yves V Remix Instrumental) – 2:15
  1. "The Feels" (Benny Benassi Remix) – 3:05
  2. "The Feels" – 3:18
  3. "The Feels" (The Stereotypes Remix) – 3:22
  4. "The Feels" (Yves V Remix) – 2:15
  5. "The Feels" (Instrumental) – 3:18
  6. "The Feels" (Benny Benassi Remix Extended) – 4:09
  7. "The Feels" (The Stereotypes Remix Instrumental) – 3:22
  8. "The Feels" (Yves V Remix Instrumental) – 2:15
  9. "The Feels" (Benny Benassi Remix Instrumental) – 3:04

Credits and personnel[]

Credits adapted from Melon.[12]

Recording[]

Personnel[]

  • Twice – vocals
  • Anna Timgren – songwriter
  • Boy Matthews – songwriter
  • Justin Reinstein – producer, songwriter
  • Woo Min Lee "collapsedone" – producer, songwriter
  • Sophia Pae – background vocals
  • Sehee Eom – recording engineer
  • Lee Sang-yeop – recording engineer
  • Tony Maserati – mixer
  • David K Younghyun – assistant mixer
  • Kwon Namwoo – mastering engineer
  • John Hanes – mix engineer

Charts[]

Chart performance for "The Feels"
Chart (2021–2022) Peak
position
Canada (Canadian Hot 100)[32] 56
Global 200 (Billboard)[31] 12
Japan (Japan Hot 100)[33] 3
Japan Digital Singles (Oricon)[34] 15
Malaysia (RIM)[41] 8
New Zealand Hot Singles (RMNZ)[40] 4
Singapore (RIAS)[42] 4
South Korea (Gaon)[35] 94
South Korea (K-pop Hot 100)[36] 56
Spain Digital Song Sales (Billboard)[57] 10
UK Singles (OCC)[39] 80
UK Indie (OCC)[58] 16
US Billboard Hot 100[38] 83
US Mainstream Top 40 (Billboard)[43] 40

Certifications[]

Region Certification Certified units/sales
Streaming
Japan (RIAJ)[59] Gold 50,000,000dagger

dagger Streaming-only figures based on certification alone.

Release history[]

Release dates and formats for "The Feels"
Country Date Format(s) Label Ref.
Various October 1, 2021
[7][55]
February 4, 2022
(Benny Benassi remix) 		[56]

Notes[]

  1. ^ Digital edition only.
  2. ^ For other English-language songs by Twice, see § Background.

References[]

  1. ^ a b Yeo, Gladys (June 25, 2021). "TWICE announce new English-language single, out in September". NME. Archived from the original on September 2, 2021. Retrieved September 2, 2021.
  2. ^ "트와이스가 부르는 "I Want You Back"'". KBS Media (in Korean). June 1, 2018. Archived from the original on September 23, 2021. Retrieved September 6, 2021 – via Naver.
  3. ^ "I WANT YOU BACK – Single by TWICE". iTunes. June 15, 2018. Archived from the original on September 2, 2021. Retrieved September 6, 2021.
  4. ^ "BDZ by TWICE". iTunes. Archived from the original on December 18, 2020. Retrieved September 23, 2021.
  5. ^ "&TWICE by TWICE". iTunes. Archived from the original on September 25, 2021. Retrieved September 26, 2021.
  6. ^ Herman, Tamar (August 10, 2021). "America everywhere in K-pop music videos from BTS, Sunmi, Somi". South China Morning Post. Archived from the original on August 10, 2021. Retrieved August 10, 2021.
  7. ^ a b c Yeo, Gladys (August 6, 2021). "TWICE release cryptic teasers for first English single 'The Feels'". NME. Archived from the original on August 10, 2021. Retrieved August 10, 2021.
  8. ^ Multiple citations:
  9. ^ From Billboard:
  10. ^ From various Korean sources:
  11. ^ Hwang, You-mee (September 3, 2021). "[Today's K-pop] Twice gives glimpse of upcoming English-language single". The Korea Herald. Archived from the original on September 4, 2021. Retrieved September 6, 2021.
  12. ^ a b "The Feels – TWICE (트와이스)". Melon (in Korean). Archived from the original on October 1, 2021. Retrieved October 1, 2021.
  13. ^ From Korea JoongAng Daily:
  14. ^ "Key, BPM of The Feels By TWICE". Musicstax. Archived from the original on October 12, 2021. Retrieved October 11, 2021.
  15. ^ a b c Travis, Emlyn (October 2, 2021). "TWICE Breaks Down Their First English Single "The Feels"". Bustle. Archived from the original on October 2, 2021. Retrieved October 2, 2021.
  16. ^ McMullen, Chase (October 1, 2021). "TWICE catch "The Feels" in their gleeful first English single". Beats Per Minute. Archived from the original on October 7, 2021. Retrieved October 13, 2021.
  17. ^ Monica, Yadav (October 1, 2021). "EXCLUSIVE: K-pop group TWICE reveal inspiration behind English track 'The Feels', bringing joy in unprecedented times, touring and India". Bollywood Hungama. Archived from the original on October 2, 2021. Retrieved October 2, 2021.
  18. ^ Daly, Rhian (October 1, 2021). "TWICE serve up disco delights on glistening global single 'The Feels'". NME. Archived from the original on October 1, 2021. Retrieved October 1, 2021.
  19. ^ Kanthatham, Bailey (October 17, 2021). "Twice's 'The Feels:' JYP, We're Back!". New University. Retrieved January 1, 2022.
  20. ^ Vagnoni, Danny (October 18, 2021). "Today's Song: TWICE, Once More From the Beginning with "The Feels," Their First English Single". Atwood Magazine. Retrieved October 19, 2021.
  21. ^ Park, Allison S. (November 16, 2021). "'The Feels' Review: TWICE's Upbeat Manifestation of Love". The Harvard Crimson. Retrieved November 16, 2021.
  22. ^ Yeo, Amanda (December 9, 2021). "12 of the best, most influential K-pop performances of 2021". Mashable. Retrieved January 1, 2022.
  23. ^ Iyengar, Nandini (December 31, 2021). "From BTS to TWICE, SEVENTEEN to TXT, Baekhyun to IU – 25 Korean songs that defined 2021". Bollywood Hungama. Retrieved December 31, 2021.
  24. ^ Palmer, Haasch; Pawa, Anjana (December 29, 2021). "The best K-pop songs of 2021". Insider. Retrieved January 1, 2022.
  25. ^ Daly, Rhian (December 19, 2021). "The 25 best K-pop songs of 2021". NME. Retrieved December 20, 2021.
  26. ^ "The Best Music of 2021: Pitchfork Readers' Poll Results". Pitchfork. December 10, 2021. Retrieved January 5, 2022.
  27. ^ Mallorca, Hannah (December 23, 2021). "21 K-pop title tracks that defined 2021". Philstar Life. Retrieved December 24, 2021.
  28. ^ Kwak, Kristine (November 29, 2021). "The 50 Best Songs of 2021". Rolling Stone. Retrieved December 6, 2021.
  29. ^ Chakraborty, Riddhi; Dongre, Divyansha; Majumder, Oysmita (January 4, 2022). "21 Best Korean Music Videos of 2021". Rolling Stone India. Retrieved January 5, 2022.
  30. ^ Hernan, Tamar (December 15, 2021). "The 20 best K-pop songs of 2021: inspirational sounds from BTS' Butter to The Feels from Twice, and Aespa's Next Level". South China Morning Post. Retrieved December 22, 2021.
  31. ^ a b "Twice Chart History (Global 200)". Billboard. Retrieved October 12, 2021.
  32. ^ a b "Twice Chart History (Canadian Hot 100)". Billboard. Retrieved October 12, 2021.
  33. ^ a b "Twice Chart History (Japan Hot 100)". Billboard. Retrieved October 14, 2021.
  34. ^ a b "Weekly Digital Singles Chart – November 22, 2021" (in Japanese). Oricon. Archived from the original on November 17, 2021. Retrieved November 23, 2021.
  35. ^ a b "Digital Chart – Week 41 of 2021". Gaon Music Chart (in Korean). Archived from the original on October 14, 2021. Retrieved October 14, 2021.
  36. ^ a b "Billboard K-pop Hot 100 – Week of October 23, 2021". Billboard Korea. October 23, 2021. Archived from the original on October 19, 2021. Retrieved October 19, 2021.
  37. ^ Citations concerning to the song's appearances on several charts:
  38. ^ a b "Twice Chart History (Hot 100)". Billboard. Retrieved October 12, 2021.
  39. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved October 9, 2021.
  40. ^ a b "NZ Hot Singles Chart". Recorded Music NZ. October 11, 2021. Archived from the original on October 9, 2021. Retrieved October 9, 2021.
  41. ^ a b "Top 20 Most Streamed International & Domestic Singles In Malaysia". Recording Industry Association of Malaysia. Archived from the original on January 5, 2022. Retrieved January 5, 2022.
  42. ^ a b "RIAS International Top Charts Week 40". Recording Industry Association Singapore. Archived from the original on October 12, 2021. Retrieved October 12, 2021.
  43. ^ a b "Twice Chart History (Pop Songs)". Billboard. Retrieved January 5, 2022.
  44. ^ Trust, Gary (October 11, 2021). "The Kid LAROI & Justin Bieber's 'Stay' Holds Atop Global Charts, Elton John & Dua Lipa, TWICE Add Top 10s". Billboard. Archived from the original on October 30, 2021. Retrieved November 5, 2021.
  45. ^ Zellner, Xander (October 13, 2021). "South Korea's TWICE Scores First Hot 100 Entry With 'The Feels'". Billboard. Archived from the original on October 13, 2021. Retrieved October 13, 2021.
  46. ^ a b Multiple citations:
  47. ^ "#TwitterBlueroom LIVE Q&A with TWICE". Twitter. Archived from the original on October 1, 2021. Retrieved October 1, 2021.
  48. ^ Han Hae-seon (August 18, 2021). "트와이스 정연, 활동 중단.."공황·심리적 불안 장애"[전문]" [Twice Jeongyeon, suspending activities.."Picnic and psychological anxiety disorder"[Full text]] (in Korean). MT Star News. Archived from the original on August 18, 2021. Retrieved August 18, 2021 – via Naver.
  49. ^ Yeo, Gladys (September 24, 2021). "TWICE to debut English-language single 'The Feels' on 'The Tonight Show'". NME. Archived from the original on September 24, 2021. Retrieved September 24, 2021.
  50. ^ "TWICE "The Feels" M/V". Archived from the original on September 30, 2021. Retrieved October 1, 2021.
  51. ^ Multiple citations:
  52. ^ "Global top music videos (Oct 1 – Oct 7, 2021)". YouTube Music Charts. October 1, 2021. Retrieved October 28, 2021.
  53. ^ "Formula of Love: O+T=<3". iTunes. November 12, 2021. Archived from the original on October 22, 2021. Retrieved October 22, 2021.
  54. ^ "The Feels – Single by TWICE". iTunes. Archived from the original on September 23, 2021. Retrieved September 23, 2021.
  55. ^ a b "The Feels". Spotify. October 1, 2021. Archived from the original on October 1, 2021. Retrieved October 1, 2021.
  56. ^ a b "The Feels by TWICE". iTunes. Retrieved February 4, 2022.
  57. ^ "Chart History Twice (Spain Digital Song Sales)". Billboard. Archived from the original on October 10, 2021. Retrieved October 11, 2021.
  58. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved October 9, 2021.
  59. ^ "Japanese single streaming certifications – Twice – The Feels" (in Japanese). Recording Industry Association of Japan. Retrieved January 27, 2022. Select 2021年12月 on the drop-down menu
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