Formula of Love: O+T=<3[b] is the third Korean studio album (sixth overall) by South Korean girl group Twice. It was released on November 12, 2021, by JYP Entertainment and Republic Records. It follows the release of the group's first English-language single, "The Feels".
Selling over 700,000 units during its pre-order period, the album became Twice's best-selling album to date; surpassing a record previously held by More & More (2020). Primarily a disco-pop record, the album encapsulates a handful of genres such as Latin pop, hip hop, R&B, and synthpop. It earned Twice the third position on the Billboard 200, becoming the group's fourth and highest entry on the chart.
Following Eyes Wide Open (2020), Formula of Love: O+T=<3 is Twice's third Korean-language studio album. It is the group's third release in 2021, following their tenth Korean extended play, Taste of Love, and third Japanese album, Perfect World.[2]
Formula of Love: O+T=<3 was first teased by Twice member Chaeyoung on September 13, 2021, in the behind-the-scenes video for her photoshoot with OhBoy! magazine, although at the time, not much was known about it.[3] At the end of the music video of Twice's first English single, "The Feels", a full-length album scheduled to be released in November 2021 was teased.[4] The name of the album and its release date were revealed on October 8.[2] A preview showing the four versions[c] of the physical album was posted on October 12.[5] Pre-orders began later that day.[6] On October 29, the album's track listing was announced.[7]
Formula of Love: O+T=<3 opens with its title track, "Scientist", a "funky" dance-pop song, blending elements of synth-pop and deep house[9] by featuring '80s-inspiredsynths with "groovy" bass lines in its production.[16] Lyrically, it delves into the theme of love and studying the fundamentals of romance, and by using science-related word play, they declare there is no right answer to love.[11][14] It is followed by two English songs, "Moonlight" and "Icon"; with the former channeling '80s nostalgia through its "tropical disco vibes" and "cute percussion, claps and marimba leads", and the latter asserting the "most swag Twice can offer".[16] Following these two are songs written by Twice members, "Cruel" by Dahyun, "Real You" by Jihyo, and "F.I.L.A. (Fall in Love Again)" by Nayeon.[12]
Title[]
The album's title, Formula of Love: O+T=<3, has two meanings according to Twice. The letters O and T represent the initials of Once—the group's official fandom's name—and Twice, respectively, while the heart symbol (<3) represents love; thus, the "formula of love" can be verbalized as "Once plus Twice equals love".[17] The letters O and T also represent the initials of numbers 1 (one) and 2 (two), respectively, while the number 3 in the heart symbol (<3) represents the position of Formula of Love: O+T=<3 in Twice's Korean albums chronology.[18]
Release and promotion[]
On October 20, 2021, during the group's sixth anniversary week, Twice held a livestreaming event titled H6me Party with 6nce, where they sang "Candy", an English song from the album dedicated to their fans.[19] On October 24, JYP Entertainment released a mockumentary-style trailer featuring Twice members dressed up as scientists at the "Twice Love Lab".[20] Twice released several concept photos to promote the album and its title track, "Scientist".[21] In addition to these, teasers for the music video of "Scientist" were released days ahead of its release.[22] Hours before the official release of Formula of Love: O+T=<3, the group went live on YouTube and V Live to discuss the making-of the album.[23]
Formula of Love: O+T=<3 has received positive reviews from music critics who complimented its cohesiveness, consistency, and diversity. On Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, it received a mean score of 88 based on 5 reviews, indicating "universal acclaim"; it is one the highest-rated K-pop albums on the website, debuting with a mean score of 91.[27]
Writing for Sputnikmusic, Raul Stanciu gave Formula of Love: O+T=<3 a 3.8 out of 5 rating, praising Twice and the album's producers for presenting a "cohesive record", but stressed that it "could have been trimmed to 10 strong cuts". Stanciu also addressed the album's "slight drop in quality" on its second half.[16] Tanu I. Raj of NME gave the album a five-star rating, citing it as a "masterful win befitting [Twice's] global expansion". Raj added that the group's "absolute and unapologetic embracing of their concept has led them to the point where they can subvert it and still be considered credible".[12]South China Morning Post's Tamar Herman noted that "throughout it all, [the album] is a groovy, bouncy addition that feels true to the group while still trying new things."[28] For Beats Per Minute, Chase McMullen rated the album 82 out of 100, applauding Twice's "ability to crank out pop bliss with nearly superhuman speed" and the album's "irresistible eclecticism on display, with each and every track serving as a unique adventure into some different corner."[8]PopMatters critic Ana Clara Ribeiro wrote that the album is a proof for "anyone who ever thought of Twice as one-dimensional or that their 'cute' brand would limit them."[26]AllMusic's David Crone concluded his review by saying the album is Twice's best release to date and that it "surpasses expectations, infusing the group's love-centric lyricism with newfound confidence and creative flair."[25]Rolling Stone Korea called Formula of Love: O+T=<3 "the pinnacle of Twice's career history" and considered it as one of K-pop's best album of 2021.[29]
On November 10, 2021, it was reported that the album had gained over 630,000 pre-order sales by November 8, becoming Twice's most pre-ordered and best-selling album of all-time before its release.[36] By November 10, it had reached over 700,000 pre-order sales.[37] In its first week, MRC Data reported that the album had sold 66,000 album-equivalent units in the United States.[38] Of these, 58,000 were pure sales, 8,000 were streaming-equivalent units, and a negligible amount were track-equivalent units.[38] On January 6, 2022, the Korea Music Content Association (KMCA) certified Formula of Love: O+T=<3 2× Platinum after it sold more than 500,000 units in South Korea.[39]
"트와이스 나연, 고글 써도 예쁨..살아있는 인형이네". Herald Pop (in Korean). October 9, 2021. Archived from the original on October 22, 2021. Retrieved October 10, 2021 – via Naver.
^Hong, Hye-min (November 11, 2021). "트와이스, 선주문만 70만 장". Hankook Ilbo (in Korean). Archived from the original on November 11, 2021. Retrieved November 11, 2021.
^"TWICE – Formula of Love: O+T=<3". Twice Official Website (in Korean). Archived from the original on November 12, 2021. Retrieved November 12, 2021. The title has dual meanings: 'when ONCE and TWICE meet, it becomes love (<3)' by using the initials of ONCE, the official name of TWICE's fandom, and TWICE, and it is the third full-length album ('1+2=3') by using English words.
^Citations concerning the live performance of "Candy":
Jeon, Hyo-jin (October 21, 2021). "트와이스, 데뷔 6주년 라이브 성료". Sports Donga (in Korean). Archived from the original on October 22, 2021. Retrieved October 22, 2021.
^Citations concerning Formula of Love: O+T=<3's album trailer:
Hong, Hye-min (October 25, 2021). "트와이스, '사랑 전문가' 변신". Hankook Ilbo (in Korean). Archived from the original on October 25, 2021. Retrieved October 25, 2021 – via Naver.
Gong, Mina (October 25, 2021). ""사랑이란 무엇일까?" 트와이스, 엉뚱발랄 매력". Star News (in Korean). Archived from the original on October 25, 2021. Retrieved October 25, 2021 – via Naver.
Image Reporter (October 25, 2021). "트와이스, 정규 3집 오프닝 트레일러 공개..사랑 전문가로 변신". Herald Pop (in Korean). Archived from the original on October 25, 2021. Retrieved October 25, 2021 – via Naver.
^Lee, Soo-jin (November 4, 2021). "트와이스, 이번엔 펑키한 '익스플로전' 버전 공개". Newsis (in Korean). Archived from the original on November 8, 2021. Retrieved November 8, 2021.
^Kim, Young-dae (February 21, 2022). "마침내 찾아낸 궁극의 레시피 – TWICE [Formula of Love: O+T=<3]" [The Ultimate Recipe, Finally Found – TWICE [Formula of Love: O+T=<3]]. Rolling Stone Korea (in Korean). Retrieved February 22, 2022.
^Early, JT (December 16, 2021). "BPM's Top 50 Albums of 2021". Beats Per Minute. Archived from the original on December 17, 2021. Retrieved December 17, 2021.
^Coletti, Caio (December 16, 2021). "Os 15 melhores álbuns de k-pop do ano" [The 15 best K-pop albums of the year]. Omelete (in Brazilian Portuguese). Archived from the original on December 18, 2021. Retrieved December 19, 2021.
^2021년 11월 Album Chart [November 2021 Album Chart]. Gaon Music Chart (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
^2021년 Album Chart [2021 Year-end Album Chart]. Gaon Music Chart (in Korean). Archived from the original on January 7, 2022. Retrieved January 7, 2022.
"月間 アルバムランキング – 2021年11月度" [Monthly album ranking – November 2021] (in Japanese). Oricon. Archived from the original on December 8, 2021. Retrieved February 10, 2022.
"月間 アルバムランキング – 2021年12月度" [Monthly album ranking – December 2021] (in Japanese). Oricon. Archived from the original on January 14, 2022. Retrieved February 10, 2022.
"月間 アルバムランキング – 2022年01月度" [Monthly album ranking – January 2022] (in Japanese). Oricon. Archived from the original on February 9, 2022. Retrieved February 10, 2022.
"2021년 11월 Album Chart" [November 2021 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on December 9, 2021. Retrieved December 9, 2021.
"2021년 12월 Album Chart" [December 2021 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 7, 2021. Retrieved January 6, 2022.
"2022년 01월 Album Chart" [January 2022 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on February 10, 2022. Retrieved February 10, 2022.
"2022년 02월 Album Chart" [February 2022 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on March 10, 2022. Retrieved March 10, 2022.