The First Take

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The First Take
Thefirsttakelogo.jpg
Websitewww.thefirsttake.jp
YouTube information
Channel
Created bySony Music Entertainment Japan
Years active2019–present
GenreMusic
Subscribers5.71 million[1]
Total views1.72 billion[1]
Updated: January 29, 2022

The First Take is a Japanese YouTube channel that invites singers to perform a song recorded in one take.

Concept[]

Videos on The First Take are filmed in a studio, alternating between medium and close-up shots of only the performing singer and a microphone, set to a background that's usually white. The footage is recorded in 4K resolution with high quality audio.[2] According to creative director Keisuke Shimizu, singers are asked to treat the filming as a live performance,[3] The Japan Times writer Patrick St. Michel notes that The First Take's success demonstrates a shift in musical preferences in the public, suggesting that "slick, manicured pop is out and authenticity — or at least the veneer of authenticity — is in."[4]

The First Take is a trademark of Sony Music Entertainment Japan.[5]

History[]

On November 15, 2019, the channel published its first video featuring "Narratage" by Adieu.[4] On December 6, LISA's performance of "Gurenge" went viral and gained more views than the song's original music video, and is credited with popularizing the channel.[6] Several recordings on the channel are available digitally; notably, Dish's performance of "Neko" peaked at 11th on the Billboard Japan Hot 100[7] and also placed 28th on the Year-End chart.[8] As of September 2021, 192 videos and 109 individuals or groups have appeared on the channel; three videos have more than 100 million views: "Gurenge", "Neko", and "Yoru ni Kakeru" by Yoasobi.[2]

As a response to a state of emergency due to the COVID-19 pandemic, several videos in 2020 were filmed inside the singer's home and titled "The Home Take".[3]

References[]

  1. ^ a b "About THE FIRST TAKE". YouTube.
  2. ^ a b Ito, Haruka (September 30, 2021). "News Navigator: What is popular Japanese YouTube music channel 'The First Take'?". Mainichi Shimbun. Retrieved October 9, 2021.
  3. ^ a b "普段ならＮＧ箇所を価値あるものに…「ＴＨＥ　ＦＩＲＳＴ　ＴＡＫＥ」制作チーム". Sports Hochi (in Japanese). May 9, 2020. Retrieved October 9, 2021.
  4. ^ a b St. Michel, Patrick (April 24, 2020). "Racking up the views on YouTube with The First Take". The Japan Times. Retrieved October 9, 2021.
  5. ^ "登録6320136". J-Piat Pat (in Japanese). Retrieved October 9, 2021.
  6. ^ Komatsu, Mikikazu (August 24, 2020). "LiSA's "Gurenge" Performance for "THE FIRST TAKE" is Featured in Sony's Headphones CM". Crunchyroll. Retrieved October 9, 2021.
  7. ^ "Hot 100 [2020/06/17 公開]". Billboard Japan (in Japanese). Retrieved October 9, 2021.
  8. ^ "Hot 100: Year-End 2020". Billboard Japan (in Japanese). Retrieved October 9, 2021.
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