Victa
 | A major contributor to this article appears to have a close connection with its subject. (October 2016) |
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| Founded | 1952 |
|---|---|
| Headquarters | Moorebank, New South Wales |
| Website | www.victa.com |
Victa is an Australian manufacturer of outdoor garden equipment, including petrol and electric lawn mowers, edgers, trimmers, and chainsaws. They manufacture these in petrol & lithium-ion powered variants. However, Victa remains most well known for the Victa Lawn Mower.[1]
The Victa brand is currently owned by the American engine manufacturer Briggs & Stratton; while being American owned, some assembly is retained in Australia with much occurring at various sites overseas. Manufacturing also primarily occurs overseas.
In Australia & New Zealand, Victa Products are sold through Bunnings Warehouse, specialist dealers and Mitre 10. Victa is also sold in limited quantities through specialist dealers internationally.
History[]
The company was founded by Mervyn Victor Richardson[2] in 1952.[3] In 1970 Victa was acquired by Sunbeam Corporation Ltd.[4] In 1996, the company was sold to GUD Holdings Limited,[5] who sold the Victa Lawn Care business to American-based Briggs & Stratton for A$23 million in 2008.[6]
In the 1960s, Victa produced a range of project homes in Australia.[7][8]
While most design and manufacturing capability has remained in Australia, such as assembly, research and development, and parts for manufacture, all engine products are sourced from Briggs & Stratton's Facilities in Milwaukee, Wisconsin.
See also[]
References[]
- ^ "About Us". www.victa.com. Retrieved 2016-10-04.
- ^ Wood, Richard V., "Richardson, Mervyn Victor (1893–1972)", Australian Dictionary of Biography, Canberra: National Centre of Biography, Australian National University, retrieved 2021-12-30
- ^ Victa mows through the ages
- ^ "Sunbeam makes cash bid for Victa". Finance/Econmoics (column). The Canberra Times. 26 February 1970. Retrieved 10 February 2019.
- ^ "SUNBEAM VICTA HOLDINGS LIMITED (SVH)".
- ^ Alice Coster (June 5, 2008). "Victa Lawncare mown down". Herald Sun. www.news.com.au. Retrieved 2009-07-07.
- ^ "Victa Homes - Richmond". 1960. Retrieved 2022-01-02.
- ^ "Victa Homes - Pasadena". 1963. Retrieved 2022-01-02.
Further reading
- "Aussie Icon Falls into American Hands" , Brisbane Times, 2008-06-04
External links[]
- Australian Innovates
- Victa website
- Victa Lawn Mower patent at IP Australia website
- National Museum of Australia 1958 Victa lawn mower, one of two held at the National Museum of Australia.
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- Manufacturing companies of Australia
- Australian brands
- Lawn mower manufacturers
- Australian inventions