Videoland (Netherlands)

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Founded1984; 38 years ago (1984)
FoundersNico Broersen
Gerard van Stijn
Hilversum, Netherlands
ServicesVideo on demand Service (2010 - present)
VHS/DVD home video rentals (1984 - 2013)
ParentRTL Nederland (2013 - present)
Moving Pictures Holding (2011 - 2013)
Entertainment Retail Group (1997 - 2011)
Philips (1992 - 1996)

Videoland is a Dutch OTT online service provider owned by RTL Nederland. Originally it was a retail chain of video rental stores. Its main competitor is Netflix.


Videoland was founded by Nico Broersen and Gerard van Stijn and opened its first video rental store in 1984. From 1992 to 1996 Philips was the owner, and took over the management in the Netherlands. In 2004, the 200th store opened.[1]

By the end of the first decade of the 21st century, video stores came more and more under pressure due to the rise of Video-on-Demand services. Parent company Entertainment Retail Group filed for bankruptcy in 2010. The Videoland formula and franchise were then acquired by Moving Pictures Holding.[2]

Video-on-Demand Service[]

Videoland on Demand is available since 2010 and RTL Nederland took a share of 65% in 2013. Since 2015 Videoland on Demand is fully owned by RTL Nederland. The rental stores closed their doors.[3]

Since 2015, the company has also been producing its own programs for its video-on-demand service.


  • In the fall of 2018, Videoland won a Hashtag Award in the category Best Video on Demand with the series Mocro Maffia.[4]
  • In May 2020, Videoland won two The Best Social Awards in the categories Best Positive Impact and Best Launch with the documentary Bont Girl, by Famke Louise.[5]


  1. ^ "Videoland opent 200ste vestiging". (in Dutch). 4 March 2004.
  2. ^ "Moving Pictures Holding neemt Videoland en Movie MAX over". (in Dutch).
  3. ^ "RTL Nederland is nu volledig eigenaar van Videoland". (in Dutch).
  4. ^ "Famke Louise en Mocro Maffia vallen in de prijzen bij Hashtag Awards". Algemeen Dagblad (in Dutch). 2018-12-17. Retrieved 2021-09-03.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Videoland valt in de prijzen met documentaire Famke Louise". Telegraaf (in Dutch). 2020-05-27. Retrieved 2021-06-10.

External links[]

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