WJTI

WJTI

City	West Allis, Wisconsin
Broadcast area	Milwaukee, Wisconsin
Frequency	1460 kHz
Branding	102.5 FM
Programming
Format	Smooth jazz
Ownership
Owner	El Sol Broadcasting, LLC
History
First air date	June 4, 1950 (as WRAC)
Former call signs	WRAC (1950-?) WRKR (?-?) WWEG (?-?) WRKR (?-1987) WBZN (1987-1991) WKKV (1991-1993) WBJX (1993-2007)
Technical information
Facility ID	68759
Class	D
Power	1,000 watts day 240 watts night
Transmitter coordinates	42°45′06″N 87°49′55″W / 42.75167°N 87.83194°W / 42.75167; -87.83194Coordinates: 42°45′06″N 87°49′55″W / 42.75167°N 87.83194°W / 42.75167; -87.83194
Repeater(s)	102.5 W273DQ (Milwaukee)

WJTI (1460 AM) is a radio station licensed to West Allis, Wisconsin, United States, The station serves the Milwaukee area. The station is owned by El Sol Broadcasting, LLC.^[1]

History[]

The 1460 kHz frequency signed on the air in 1950 with the WRAC call sign, licensed to Racine. The owner of the station purchased another Racine station, WRJN-FM in 1969, changing it to WRAC-FM. A year later, the FM station flipped to a rock-leaning top 40 format as WRKR, and WRAC later adopted that call sign, simulcasting their FM sister station.

It was also for a brief time WWEG ("The Country Egg") before returning to WRKR and again simulcasting the FM signal. Later, there was a short lived Spanish format.

The station switched calls to WBZN on October 14, 1987, simulcasting its sister station's new smooth jazz format. Both stations flipped to urban contemporary in June 1991, becoming WKKV.

The AM station broke away from the simulcast in November 1993, flipping to a Spanish-language format as WBJX. The year 2007 brought the current call sign, WJTI, and a new city of license, the Milwaukee suburb of West Allis.^[2]

On December 17, 2021, WJTI began stunting with Christmas music format, and began simulcasting on new translator W273BQ (102.5 FM). The previous Regional Mexican format continues on former translator 97.9 W250BN, which is now fed via the HD3 sub-channel of WMYX-FM. On December 26, 2021, WJTI and W273BQ flipped to a smooth jazz format as "102.5 FM".^[3]

Translators[]

The sale of translator station W250BN to El Sol was completed in May 2014, with El Sol beginning to simulcast WJTI upon it over that month's Memorial Day weekend. Previously the station had independently been a translator of Wisconsin Public Radio's Ideas Network via WHAD (90.7) under the ownership of "Radio Power, Inc." , which moved the translator over the years up the Rock Freeway corridor from Beloit in an attempt to move it to Milwaukee in order to likely present a ready-made signal for a commercial operation to broadcast an HD Radio subchannel or AM signal over. The moves were questioned by the Federal Communications Commission, with a denial of a construction permit to the MPTV Tower in the Shorewood tower farm and an inquiry to Radio Power on their motives before the purchase by El Sol.^[4][5] Radio Power eventually was approved to transmit from the Hilton Milwaukee City Center tower in the downtown area, which is closer to the core Latino-American neighborhoods on Milwaukee's south side which WJTI serves than the Shorewood site. On December 17. 2021, WJTI signed on translator station 102.5 W27DQ, which serves the Milwaukee market.

Previous logo[]

References[]

External links[]

• WJTI in the FCC AM station database
• WJTI on Radio-Locator
• WJTI in Nielsen Audio's AM station database

• • W273DQ in the FCC FM station database
  • W273DQ on Radio-Locator
• Former WBJX Website
• The only 'champion' for local Hispanic radio

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